Nautical Tourism as an Incentive for Developing the Island of Šolta Into an Elite Destination
Srećko Favro - Faculty of Economics, Business and Tourism, University of Split, Cvite Fiskovića 5, 21 000, Split, Croatia
Ena Jurić - Faculty of Economics, Business and Tourism, University of Split, Cvite Fiskovića 5, 21 000, Split, Croatia
DOI: https://doi.org/10.31410/Balkans.JETSS.2024.7.2.119-130
Srećko Favro - Faculty of Economics, Business and Tourism, University of Split, Cvite Fiskovića 5, 21 000, Split, Croatia
Ena Jurić - Faculty of Economics, Business and Tourism, University of Split, Cvite Fiskovića 5, 21 000, Split, Croatia
DOI: https://doi.org/10.31410/Balkans.JETSS.2024.7.2.119-130
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Balkans Journal of Emerging Trends in Social Sciences, (2024) , Vol 7, No 2
ISSN: 2620-164X |
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Abstract: The island of Šolta, located in central Dalmatia near the cities of Split and Trogir, has outstanding natural resources, but its tourist offer is still underdeveloped and consists mainly of non-commercial accommodation. Currently, the brand image of the destination is mainly associated with the sun and sea. Due to its geographical characteristics, Šolta has significant potential for nautical tourism and the development of specialized tourism products. Nautical tourism, with its ability to elevate the brand image of the destination to an elite status, proves to be a promising avenue for the development of the island as a small-scale economy. By applying benchmarking techniques, making comparisons with analogous destinations, and observing trends in yachting, the optimal development strategy is to establish berths for mega yachts with the corresponding ancillary facilities and services for vessel owners and users. In establishing these facilities, nautical tourism plays a central role in positioning the island as an elite destination.
Keywords: Nautical tourism, Developing the island, Island, Elite destination.
JEL Classification Z32 ∙ L83
Keywords: Nautical tourism, Developing the island, Island, Elite destination.
JEL Classification Z32 ∙ L83
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Škorić, S., Favro, S., & Šerić, N. (2018). Strategic guidelines for the development of marinas in the segment of mega-yachts in The Republic of Croatia. Turizam, 22(4), 157-167. https://doi.org/10.5937/turizam22-19125
Spinelli, R., & Benevolo, C. (2022). Towards a new body of marine tourism research: A scoping literature review of nautical tourism. Journal of Outdoor Recreation and Tourism, 100569. https://doi.org/10.1016/j.jort.2022.100569
Strategija razvoja turizma Općine Šolta. 2018-2024. https://www.solta.hr/php/wsCommon/ws-GetDocument.php?f=60f687cb2cf25.pdf [retrieved 20.12.2023.]
Taishoff, M., Mühlbacher, H., & Kauppinen-Räisänen, H. (2022). Building and sustaining resilient luxury service ecosystems. Journal of Business Research, 146, 201-215. https://doi.org/10.1016/j.jbusres.2022.03.033
Thirumaran, K., Eijdenberg, E. L., & Wong, C. (2023). A scoping review of luxury yachting and wellness: study trends and research prospects. Worldwide Hospitality and Tourism Themes, 15(4), 371-385. https://doi.org/10.1108/WHATT-03-2023-0049
Vázquez, R. M. M. (2020). Nautical tourism: a bibliometric analysis. Journal of Spatial and Organizational Dynamics, 8(4), 320-330.
REFERENCES
Alcover, A., Alemany, M., Jacob, M., Payeras, M., García, A., & Martínez-Ribes, L. (2011). The economic impact of yacht charter tourism on the Balearic economy. Tourism Economics, 17(3), 625-638. https://doi.org/10.5367/te.2011.0045
Alkier, R. (2019). Perspectives of development of luxury nautical tourism in the Republic of Croatia. Pomorski zbornik, 56(1), 109-124. https://doi.org/10.18048/2019.56.07
Croatian Bureau of Statistics. (2018). Statistical Yearbook of the Republic of Croatia. Zagreb Diakomihalis, M. N., & Lagos, D. G. (2008). Estimation of the Economic Impacts of Yachting in Greece via the Tourism Satellite Account. Tourism Economics, 14(4), 871–887. https://doi.org/10.5367/000000008786440139
Favro, S., Kovačić, M., & Gržetić, Z. (2008). Nautical tourism the basis of the systematic development. Pomorstvo/Journal of Maritime Studies, 22(1), 31-51
Fotiadis, A., Rice, J., & Hiyasat, R. (2023). Antecedents of yacht tourism participants’ satisfaction and word-of-mouth intention. Worldwide Hospitality and Tourism Themes, 15(4), 349-361. https://doi.org/10.1108/WHATT-03-2023-0042
Gallo, A. (2023). The Concept of Smart Marinas for the Implementation of Croatian Nautical Tourism. In Gervasi, O., et al. Computational Science and Its Applications – ICCSA 2023 Workshops. ICCSA 2023. Lecture Notes in Computer Science, vol 14111. (pp. 3-16) Springer, Cham. https://doi.org/10.1007/978-3-031-37126-4_1
Global Market Insights. (2023). Luxury Yacht Market Size. https://www.gminsights.com/industry-analysis/luxury-yacht-market [retrieved 20.12.2023.]
Gupta, V., & Roy, H. (2023). Luxury yachting in the Fiji Islands: a stakeholders’ perspective. Worldwide Hospitality and Tourism Themes, 15(4), 409-421. https://doi.org/10.1108/WHATT-03-2023-0041
Horak, S., Marusic, Z., & Favro, S. (2006). Competitiveness of Croatian nautical tourism. Tourism in Marine Environments, 3(2), 145-161. https://doi.org/10.3727/154427306779435274
Hrvatski Hidrografski Institut. (2013). Akcijski plan razvitka nautičkog turizma splitsko-dalmatinske županije. Split. http://adriatic-expert.hr/wp-content/uploads/2014/12/STUDIJA_SDZ_DRAFT_250713_compress-NL2.pdf [retrieved 20.12.2023.]
Institute for Tourism. (2023). TOMAS Nautika 2022. https://www.htz.hr/sites/default/files/2023-08/TOMAS%20NAUTIKA%202022%20Zavrsni%20izvjestaj.pdf [retrieved 20.12.2023.]
Ivanić, K., Perić Hadžić, A., & Mohović, Đ. (2018). Nautical tourism: Generator of Croatian economy development. Pomorstvo, 32(1), 59-66. https://doi.org/10.31217/p.32.1.7
Kovačić, M., Favro, S., & Mezak, V. (2016). Construction of nautical tourism ports as an incentive to local development. Environmental Engineering & Management Journal (EEMJ), 15(2).
Lam-González, Y. E., de León Ledesma, J., & León González, C. J. (2015). European nautical tourists: Exploring destination image perceptions. Tourism and hospitality management, 21(1), 33-49. https://doi.org/10.20867/thm.21.1.3
Lam-González, Y. E., León, C. J., de León, J., & Suárez-Rojas, C. (2023). Mooring in the green room. Sailors’ preferences and willingness to pay for green policies in marinas. Journal of Cleaner Production, 419, 138227. https://doi.org/10.1016/j.jclepro.2023.138227
Navarro, C., & Jones, A. (2022). Re-Imaging Malta: The Potential of Sailing and Yacht Events as a Tourism Niche—a Case Study of the Rolex Middle Sea Race RMSR. In Gladkikh, T., Séraphin, H., Gladkikh, V., Vo-Thanh, T. (Eds.) Luxury Yachting Perspectives on Tourism,
Practice and Context. (pp. 195-218). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-86406-4_11
Ruggieri, G., & Platania, M. (2024). Islands’ Tourism Seasonality: A Data Analysis of Mediterranean Islands’ Tourism Comparing Seasonality Indicators (2008–2018). Sustainability, 16(9), 3674. https://doi.org/10.3390/su16093674
Séraphin, H. (2022). Luxury yachting in the global context of COVID-19. In Gladkikh, T., Séraphin, H., Gladkikh, V., & Vo-Thanh, T. (Eds.), Luxury Yachting Perspectives on Tourism, Practice and Context. (pp. 11-29.) Palgrave Macmillan, Cham https://doi.org/10.1007/978-3-030-86406-4_2
Škorić, S., Favro, S., & Šerić, N. (2018). Strategic guidelines for the development of marinas in the segment of mega-yachts in The Republic of Croatia. Turizam, 22(4), 157-167. https://doi.org/10.5937/turizam22-19125
Spinelli, R., & Benevolo, C. (2022). Towards a new body of marine tourism research: A scoping literature review of nautical tourism. Journal of Outdoor Recreation and Tourism, 100569. https://doi.org/10.1016/j.jort.2022.100569
Strategija razvoja turizma Općine Šolta. 2018-2024. https://www.solta.hr/php/wsCommon/ws-GetDocument.php?f=60f687cb2cf25.pdf [retrieved 20.12.2023.]
Taishoff, M., Mühlbacher, H., & Kauppinen-Räisänen, H. (2022). Building and sustaining resilient luxury service ecosystems. Journal of Business Research, 146, 201-215. https://doi.org/10.1016/j.jbusres.2022.03.033
Thirumaran, K., Eijdenberg, E. L., & Wong, C. (2023). A scoping review of luxury yachting and wellness: study trends and research prospects. Worldwide Hospitality and Tourism Themes, 15(4), 371-385. https://doi.org/10.1108/WHATT-03-2023-0049
Vázquez, R. M. M. (2020). Nautical tourism: a bibliometric analysis. Journal of Spatial and Organizational Dynamics, 8(4), 320-330.
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