Livestream Marketing to Revolutionize Agricultural Sales – A Chinese Case Study
Éva Erdélyi - Budapest Business University, H- 1054 Budapest, Alkotmány utca 9-11, Hungary
Junfeng Shi - Budapest Business University, H- 1087 Budapest, Berzsenyi utca 6, Hungary
András Kovács - Budapest Business University, H- 1054 Budapest, Alkotmány utca 9-11, Hungary
DOI: https://doi.org/10.31410/Balkans.JETSS.2024.7.2.80-90
Éva Erdélyi - Budapest Business University, H- 1054 Budapest, Alkotmány utca 9-11, Hungary
Junfeng Shi - Budapest Business University, H- 1087 Budapest, Berzsenyi utca 6, Hungary
András Kovács - Budapest Business University, H- 1054 Budapest, Alkotmány utca 9-11, Hungary
DOI: https://doi.org/10.31410/Balkans.JETSS.2024.7.2.80-90
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Balkans Journal of Emerging Trends in Social Sciences, (2024) , Vol 7, No 2
ISSN: 2620-164X |
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Abstract: This study aims to analyze and understand the sales process and content of a successful live-stream agricultural sales case from China. The case was selected based on the popularity ranking of livestream rooms focusing on agricultural product sales on DouYin (Chinese TikTok). Both content analysis and case analysis were adopted to gain insight into the operational processes of livestream sales. These can be used as a reference for global farmers and retailers interested in implementing the live stream approach in the sales process. Results emphasize the efficacy of a three-stage live stream selling model, comprising trust building, selling point display, and call for action. The study contributes to the existing body of literature on livestream sales in the agricultural sector. It offers practical guidelines for global stakeholders who aim to leverage livestream marketing as a means to enhance agricultural sales.
Keywords: Livestream Marketing, Agricultural Sales, Case Study.
JEL Classification M31 ∙ Q13
Keywords: Livestream Marketing, Agricultural Sales, Case Study.
JEL Classification M31 ∙ Q13
REFERENCES
Abler, D., & Shortle, J. (2000). Climate change and agriculture in the Mid-Atlantic Region. Climate Research, 14, 185–194. https://doi.org/10.3354/cr014185
Ang, T., Wei, S., & Anaza, N. A. (2018). Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions. European Journal of Marketing, 52(9/10), 2075–2104. https://doi.org/10.1108/EJM-09-2017-0576
Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018). Utilitarian and Hedonic Motivations for Live Streaming Shopping. Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video, 81–88. https://doi.org/10.1145/3210825.3210837
Cai, Y., Lang, Y., Zheng, S., & Zhang, Y. (2015). Research on the Influence of E-commerce Platform to Agricultural Logistics: An Empirical Analysis based on Agricultural Product Marketing. International Journal of Security and Its Applications, 9(10), 287–296. https://doi.
org/10.14257/ijsia.2015.9.10.26
Chen, B., Wang, L., Rasool, H., & Wang, J. (2022). Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce. Frontiers in Psychology, 13, 905531. https://doi.org/10.3389/fpsyg.2022.905531
Chen, C.-C., & Lin, Y.-C. (2018). What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement. Telematics and Informatics, 35(1), 293–303. https://doi.org/10.1016/j.tele.2017.12.003
Chen, C.-D., Zhao, Q., & Wang, J.-L. (2022). How livestreaming increases product sales: Role of trust transfer and elaboration likelihood model. Behaviour & Information Technology, 41(3), 558–573. https://doi.org/10.1080/0144929X.2020.1827457
Chen, H., & Wu, J. (2023). A Study on the Development of Live-streaming in the New Media Era-Take Oriental Selection as an Example. Lecture Notes in Education Psychology and Public Media, 3(1), 1135–1141. https://doi.org/10.54254/2753-7048/3/2022651
Chen, J., Wang, L., & Bu, L. (2020). Research on the promotion path of network live broadcast to the sales of agricultural products. E3S Web of Conferences, 218, 04016. https://doi.org/10.1051/e3sconf/202021804016
Cheng, C., Hu, Y., Lu, Y., & Hong, Y. (2019). Everyone Can Be a Star in the Digital Economy: Quantifying the Business Value of Live Streaming Technology in Online Retail. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3422615
Cheraghalipour, A., & Roghanian, E. (2021). A Bi-Level Model for a Closed-Loop Agricultural Supply Chain Considering Biogas and Compost. https://doi.org/10.21203/rs.3.rs-876356/v1
Cunningham, S., Craig, D., & Lv, J. (2019). China’s livestreaming industry: Platforms, politics, and precarity. International Journal of Cultural Studies, 22(6), 719–736. https://doi.org/10.1177/1367877919834942
Dong, X., Zhao, H., & Li, T. (2022). The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products. Sustainability, 14(7), 4374. https://doi.org/10.3390/su14074374
Feenstra, T. M., Van Felius, L. P., Vriens, M. R., Stassen, L. P. S., Van Acker, G. J. D., Van Dijkum, E. J. M. N., Schijven, M. P., Bonjer, H. J., NVvH Livestream Collaborative Group, Middelberg, J., Veenema, I., Huijzer, G., Meyer, K. W., Colman, K. L., Jacobs, E., Busch, O. R. C., Hagendoorn, J., Swijnenburg, R.-J., Swank, H. A., … Van Der Peet, D. (2022). Does livestreaming surgical education have the future? Development and participant evaluation of a national COVID-19 livestreaming initiative. Surgical Endoscopy, 36(8), 6214–6222. https://doi.org/10.1007/s00464-021-08922-z
Hou, J., Shen, H., & Xu, F. (2021). A Model of Livestream Selling with Online Influencers. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3896924
Hu, M., & Chaudhry, S. S. (2020). Enhancing consumer engagement in e-commerce live streaming via relational bonds. Internet Research, 30(3), 1019–1041. https://doi.org/10.1108/INTR-03-2019-0082
Lee, C.-H., & Chen, C.-W. (2021). Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework. Information, 12(6), 241. https://doi.org/10.3390/info12060241
Li. (2022). What Makes China Prosperous During Covid-19: Explore the Connection of Key Players in Livestream Sales. Journal of Marketing Development and Competitiveness, 16(2). https://doi.org/10.33423/jmdc.v16i2.5251
Li, M., & Zhu, X. (2022). Problems and Countermeasures of Agricultural Products Live—Broadcast with Goods. Frontiers in Business, Economics and Management, 5(3), 233–236. https://doi.org/10.54097/fbem.v5i3.2027
Li, W., & Fan, T.-J. (2017). The Design of An RFID-based Warehouse Management System for Fresh Agricultural Products of Stores. DEStech Transactions on Social Science, Education and Human Science, hsc. https://doi.org/10.12783/dtssehs/hsc2016/3492
Li, X., Guo, M., & Huang, D. (2023). The role of scarcity promotion and cause-related events in impulse purchase in the agricultural product live stream. Scientific Reports, 13(1), 3800. https://doi.org/10.1038/s41598-023-30696-8
Liu, F., Wang, Y., Dong, X., & Zhao, H. (2022). Marketing by live streaming: How to interact with consumers to increase their purchase intentions. Frontiers in Psychology, 13, 933633. https://doi.org/10.3389/fpsyg.2022.933633
Liu, H., & Liu, S. (2021). Optimal decisions and coordination of live streaming selling under revenue‐sharing contracts. Managerial and Decision Economics, 42(4), 1022–1036. https://doi.org/10.1002/mde.3289
Liu, L. (2022). Factors Affecting Consumers’ Purchasing Behaviours in Live Streaming E-Commerce: A Review. In Y. Jiang, Y. Shvets, & H. Mallick (Eds.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) (Vol. 225, pp. 508–515). Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-036-7_75
Liu, X., & Walsh, J. (2019). Study on Development Strategies of Fresh Agricultural Products E-commerce in China. International Business Research, 12(8), 61. https://doi.org/10.5539/ibr.v12n8p61
Luo, B. (2021). How The Livestream Marketing Model Influence the Consumer Decision-Making Process Amid the COVID-19? BCP Business & Management, 14, 128–138. https://doi.org/10.54691/bcpbm.v14i.137
Min, X. (2018). An Optimization Method of Logistics Supply Chain for Supermarket Supply of Fresh Agricultural Products. Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018). 8th International Conference on
Social Network, Communication and Education (SNCE 2018), Shenyang, China. https://doi.org/10.2991/snce-18.2018.95
Onderdijk, K. E., Swarbrick, D., Van Kerrebroeck, B., Mantei, M., Vuoskoski, J. K., Maes, P.- J., & Leman, M. (2021). Livestream Experiments: The Role of COVID-19, Agency, Presence, and Social Context in Facilitating Social Connectedness. Frontiers in Psychology, 12, 647929. https://doi.org/10.3389/fpsyg.2021.647929
Pan, R., Feng, J., & Zhao, Z. (2022). Fly with the wings of live‐stream selling—Channel strategies with/without switching demand. Production and Operations Management, 31(9), 3387–3399. https://doi.org/10.1111/poms.13784
Qing, C., & Jin, S. (2022). What Drives Consumer Purchasing Intention in Live Streaming E-Commerce? Frontiers in Psychology, 13, 938726. https://doi.org/10.3389/fpsyg.2022.938726
Roy, A., Kar, S., & Maiti, M. (2010). A volume flexible production-policy for randomly deteriorating item with trended demand and shortages. International Journal of Production Economics, 128(1), 188–199. https://doi.org/10.1016/j.ijpe.2010.07.010
Sang, L. (2020). Livestream Marketing and Digital Transformation of Enterprise Marketing Mode: Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020). Fifth International Conference on Economic and Business Management (FEBM 2020), Sanya, China. https://doi.org/10.2991/aebmr.k.201211.037
Soumaré, I. (2022). Commodity Exchanges: Concepts, Tools and Guidelines. Edward Elgar Publishing. https://doi.org/10.4337/9781800887046
Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 100886. https://doi.org/10.1016/j.elerap.2019.100886
Tarawneh, R. A. (2021). The Role of Jordanian Agricultural Policies in Climate Change Responding Affecting Agricultural Production. Journal of Agricultural Science, 13(6), 90. https://doi.org/10.5539/jas.v13n6p90
Wang, Y., Lu, Z., Cao, P., Chu, J., Wang, H., & Wattenhofer, R. (2022). How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce. Computer Supported Cooperative Work (CSCW), 31(4), 701–729. https://doi.org/10.1007/s10606-022-09439-2
Wu, J., & Wang, Y. (2021). Research on the Decision-Making Mechanism of Live Commerce Supply Chain Based on Three-Party Evolutionary Game. https://doi.org/10.20944/preprints202105.0504.v1
Yang, L., Elbakidze, L., Marsh, T., & McIntosh, C. (2016). Primary and secondary pest management in agriculture: Balancing pesticides and natural enemies in potato production. Agricultural Economics, 47(6), 609–619. https://doi.org/10.1111/agec.12259
Yao, Y. (2022). The Impact of Promoting Agricultural Products in Rural areas Through Live Streaming on the Economic Growth and Rural Revitalization: 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022), Dalian, China. https://doi.org/10.2991/aebmr.k.220603.144
Yu, Z., & Zhang, K. (2022). The Determinants of Purchase Intention on Agricultural Products via Public-Interest Live Streaming for Farmers during COVID-19 Pandemic. Sustainability, 14(21), 13921. https://doi.org/10.3390/su142113921
Zhang, M., Liu, Y., Wang, Y., & Zhao, L. (2022). How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective. Computers in Human Behavior, 127, 107052. https://doi.org/10.1016/j.chb.2021.107052
Zheng, S., Lyu, X., Wang, J., & Wachenheim, C. (2023). Enhancing Sales of Green Agricultural Products through Live Streaming in China: What Affects Purchase Intention? Sustainability, 15(7), 5858. https://doi.org/10.3390/su15075858
Zhu, M., Long, Y., Ma, Y., Chen, Y., Yu, Q., Xie, J., Li, B., & Tian, J. (2021). Comparison of chemical and fatty acid composition of green coffee bean (Coffea arabica L.) from different geographical origins. LWT, 140, 110802. https://doi.org/10.1016/j.lwt.2020.110802
REFERENCES
Abler, D., & Shortle, J. (2000). Climate change and agriculture in the Mid-Atlantic Region. Climate Research, 14, 185–194. https://doi.org/10.3354/cr014185
Ang, T., Wei, S., & Anaza, N. A. (2018). Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions. European Journal of Marketing, 52(9/10), 2075–2104. https://doi.org/10.1108/EJM-09-2017-0576
Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018). Utilitarian and Hedonic Motivations for Live Streaming Shopping. Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video, 81–88. https://doi.org/10.1145/3210825.3210837
Cai, Y., Lang, Y., Zheng, S., & Zhang, Y. (2015). Research on the Influence of E-commerce Platform to Agricultural Logistics: An Empirical Analysis based on Agricultural Product Marketing. International Journal of Security and Its Applications, 9(10), 287–296. https://doi.
org/10.14257/ijsia.2015.9.10.26
Chen, B., Wang, L., Rasool, H., & Wang, J. (2022). Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce. Frontiers in Psychology, 13, 905531. https://doi.org/10.3389/fpsyg.2022.905531
Chen, C.-C., & Lin, Y.-C. (2018). What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement. Telematics and Informatics, 35(1), 293–303. https://doi.org/10.1016/j.tele.2017.12.003
Chen, C.-D., Zhao, Q., & Wang, J.-L. (2022). How livestreaming increases product sales: Role of trust transfer and elaboration likelihood model. Behaviour & Information Technology, 41(3), 558–573. https://doi.org/10.1080/0144929X.2020.1827457
Chen, H., & Wu, J. (2023). A Study on the Development of Live-streaming in the New Media Era-Take Oriental Selection as an Example. Lecture Notes in Education Psychology and Public Media, 3(1), 1135–1141. https://doi.org/10.54254/2753-7048/3/2022651
Chen, J., Wang, L., & Bu, L. (2020). Research on the promotion path of network live broadcast to the sales of agricultural products. E3S Web of Conferences, 218, 04016. https://doi.org/10.1051/e3sconf/202021804016
Cheng, C., Hu, Y., Lu, Y., & Hong, Y. (2019). Everyone Can Be a Star in the Digital Economy: Quantifying the Business Value of Live Streaming Technology in Online Retail. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3422615
Cheraghalipour, A., & Roghanian, E. (2021). A Bi-Level Model for a Closed-Loop Agricultural Supply Chain Considering Biogas and Compost. https://doi.org/10.21203/rs.3.rs-876356/v1
Cunningham, S., Craig, D., & Lv, J. (2019). China’s livestreaming industry: Platforms, politics, and precarity. International Journal of Cultural Studies, 22(6), 719–736. https://doi.org/10.1177/1367877919834942
Dong, X., Zhao, H., & Li, T. (2022). The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products. Sustainability, 14(7), 4374. https://doi.org/10.3390/su14074374
Feenstra, T. M., Van Felius, L. P., Vriens, M. R., Stassen, L. P. S., Van Acker, G. J. D., Van Dijkum, E. J. M. N., Schijven, M. P., Bonjer, H. J., NVvH Livestream Collaborative Group, Middelberg, J., Veenema, I., Huijzer, G., Meyer, K. W., Colman, K. L., Jacobs, E., Busch, O. R. C., Hagendoorn, J., Swijnenburg, R.-J., Swank, H. A., … Van Der Peet, D. (2022). Does livestreaming surgical education have the future? Development and participant evaluation of a national COVID-19 livestreaming initiative. Surgical Endoscopy, 36(8), 6214–6222. https://doi.org/10.1007/s00464-021-08922-z
Hou, J., Shen, H., & Xu, F. (2021). A Model of Livestream Selling with Online Influencers. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3896924
Hu, M., & Chaudhry, S. S. (2020). Enhancing consumer engagement in e-commerce live streaming via relational bonds. Internet Research, 30(3), 1019–1041. https://doi.org/10.1108/INTR-03-2019-0082
Lee, C.-H., & Chen, C.-W. (2021). Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework. Information, 12(6), 241. https://doi.org/10.3390/info12060241
Li. (2022). What Makes China Prosperous During Covid-19: Explore the Connection of Key Players in Livestream Sales. Journal of Marketing Development and Competitiveness, 16(2). https://doi.org/10.33423/jmdc.v16i2.5251
Li, M., & Zhu, X. (2022). Problems and Countermeasures of Agricultural Products Live—Broadcast with Goods. Frontiers in Business, Economics and Management, 5(3), 233–236. https://doi.org/10.54097/fbem.v5i3.2027
Li, W., & Fan, T.-J. (2017). The Design of An RFID-based Warehouse Management System for Fresh Agricultural Products of Stores. DEStech Transactions on Social Science, Education and Human Science, hsc. https://doi.org/10.12783/dtssehs/hsc2016/3492
Li, X., Guo, M., & Huang, D. (2023). The role of scarcity promotion and cause-related events in impulse purchase in the agricultural product live stream. Scientific Reports, 13(1), 3800. https://doi.org/10.1038/s41598-023-30696-8
Liu, F., Wang, Y., Dong, X., & Zhao, H. (2022). Marketing by live streaming: How to interact with consumers to increase their purchase intentions. Frontiers in Psychology, 13, 933633. https://doi.org/10.3389/fpsyg.2022.933633
Liu, H., & Liu, S. (2021). Optimal decisions and coordination of live streaming selling under revenue‐sharing contracts. Managerial and Decision Economics, 42(4), 1022–1036. https://doi.org/10.1002/mde.3289
Liu, L. (2022). Factors Affecting Consumers’ Purchasing Behaviours in Live Streaming E-Commerce: A Review. In Y. Jiang, Y. Shvets, & H. Mallick (Eds.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) (Vol. 225, pp. 508–515). Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-036-7_75
Liu, X., & Walsh, J. (2019). Study on Development Strategies of Fresh Agricultural Products E-commerce in China. International Business Research, 12(8), 61. https://doi.org/10.5539/ibr.v12n8p61
Luo, B. (2021). How The Livestream Marketing Model Influence the Consumer Decision-Making Process Amid the COVID-19? BCP Business & Management, 14, 128–138. https://doi.org/10.54691/bcpbm.v14i.137
Min, X. (2018). An Optimization Method of Logistics Supply Chain for Supermarket Supply of Fresh Agricultural Products. Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018). 8th International Conference on
Social Network, Communication and Education (SNCE 2018), Shenyang, China. https://doi.org/10.2991/snce-18.2018.95
Onderdijk, K. E., Swarbrick, D., Van Kerrebroeck, B., Mantei, M., Vuoskoski, J. K., Maes, P.- J., & Leman, M. (2021). Livestream Experiments: The Role of COVID-19, Agency, Presence, and Social Context in Facilitating Social Connectedness. Frontiers in Psychology, 12, 647929. https://doi.org/10.3389/fpsyg.2021.647929
Pan, R., Feng, J., & Zhao, Z. (2022). Fly with the wings of live‐stream selling—Channel strategies with/without switching demand. Production and Operations Management, 31(9), 3387–3399. https://doi.org/10.1111/poms.13784
Qing, C., & Jin, S. (2022). What Drives Consumer Purchasing Intention in Live Streaming E-Commerce? Frontiers in Psychology, 13, 938726. https://doi.org/10.3389/fpsyg.2022.938726
Roy, A., Kar, S., & Maiti, M. (2010). A volume flexible production-policy for randomly deteriorating item with trended demand and shortages. International Journal of Production Economics, 128(1), 188–199. https://doi.org/10.1016/j.ijpe.2010.07.010
Sang, L. (2020). Livestream Marketing and Digital Transformation of Enterprise Marketing Mode: Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020). Fifth International Conference on Economic and Business Management (FEBM 2020), Sanya, China. https://doi.org/10.2991/aebmr.k.201211.037
Soumaré, I. (2022). Commodity Exchanges: Concepts, Tools and Guidelines. Edward Elgar Publishing. https://doi.org/10.4337/9781800887046
Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 100886. https://doi.org/10.1016/j.elerap.2019.100886
Tarawneh, R. A. (2021). The Role of Jordanian Agricultural Policies in Climate Change Responding Affecting Agricultural Production. Journal of Agricultural Science, 13(6), 90. https://doi.org/10.5539/jas.v13n6p90
Wang, Y., Lu, Z., Cao, P., Chu, J., Wang, H., & Wattenhofer, R. (2022). How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce. Computer Supported Cooperative Work (CSCW), 31(4), 701–729. https://doi.org/10.1007/s10606-022-09439-2
Wu, J., & Wang, Y. (2021). Research on the Decision-Making Mechanism of Live Commerce Supply Chain Based on Three-Party Evolutionary Game. https://doi.org/10.20944/preprints202105.0504.v1
Yang, L., Elbakidze, L., Marsh, T., & McIntosh, C. (2016). Primary and secondary pest management in agriculture: Balancing pesticides and natural enemies in potato production. Agricultural Economics, 47(6), 609–619. https://doi.org/10.1111/agec.12259
Yao, Y. (2022). The Impact of Promoting Agricultural Products in Rural areas Through Live Streaming on the Economic Growth and Rural Revitalization: 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022), Dalian, China. https://doi.org/10.2991/aebmr.k.220603.144
Yu, Z., & Zhang, K. (2022). The Determinants of Purchase Intention on Agricultural Products via Public-Interest Live Streaming for Farmers during COVID-19 Pandemic. Sustainability, 14(21), 13921. https://doi.org/10.3390/su142113921
Zhang, M., Liu, Y., Wang, Y., & Zhao, L. (2022). How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective. Computers in Human Behavior, 127, 107052. https://doi.org/10.1016/j.chb.2021.107052
Zheng, S., Lyu, X., Wang, J., & Wachenheim, C. (2023). Enhancing Sales of Green Agricultural Products through Live Streaming in China: What Affects Purchase Intention? Sustainability, 15(7), 5858. https://doi.org/10.3390/su15075858
Zhu, M., Long, Y., Ma, Y., Chen, Y., Yu, Q., Xie, J., Li, B., & Tian, J. (2021). Comparison of chemical and fatty acid composition of green coffee bean (Coffea arabica L.) from different geographical origins. LWT, 140, 110802. https://doi.org/10.1016/j.lwt.2020.110802
Association of Economists and Managers of the Balkans
- UdEkoM Balkan -
179 Ustanicka St, 11000 Belgrade, Republic of Serbia
E-mail: [email protected]
www.udekom.org.rs
- UdEkoM Balkan -
179 Ustanicka St, 11000 Belgrade, Republic of Serbia
E-mail: [email protected]
www.udekom.org.rs
Tel. +381 62 812 5779
VAT number: 108747027
Registration number.: 28157347
Registration number.: 28157347