Performance Evaluation of Tourist Destinations: The Case of Vlora Region
Xhiliola Agaraj (Shehu) - University “Ismail Qemali” of Vlore, Faculty of Economy, Business Department, Albania
Enida Pulaj (Brakaj) - University “Ismail Qemali” of Vlore, Faculty of Economy, Business Department, Albania
DOI: https://doi.org/10.31410/tmt.2023-2024.167
Xhiliola Agaraj (Shehu) - University “Ismail Qemali” of Vlore, Faculty of Economy, Business Department, Albania
Enida Pulaj (Brakaj) - University “Ismail Qemali” of Vlore, Faculty of Economy, Business Department, Albania
DOI: https://doi.org/10.31410/tmt.2023-2024.167
8th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2023/2024, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-81-3 ; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: Management of tourist destinations oriented towards sustainable development is necessary for a competitive international market. The importance of the authorities responsible for the management of tourist destinations, the coordination of activities, and the orientation of interest groups in the design and implementation of policies towards a common goal are in focus today. Given the role, responsibilities, and importance of the authorities responsible for the management of tourist destination management, the need to evaluate their performance in terms of the management and marketing initiatives of the tourist destination is evident.
The purpose of this research is to evaluate the performance of the responsible authorities regarding the performance evaluation indicators. The research methodology is based on the collection of secondary data on the performance indicators, which belong to the last few years.
The secondary data collected for each indicator served to complete the questionnaire that evaluates the trend of the performance indicators of the local, regional, and national authorities responsible for the management of the tourist destination.
This research provides an understanding of the performance evaluation of the responsible authorities in tourist destination management as well as the importance of evaluating performance indicators in the sustainable management of tourist destinations and taking appropriate measures related to their improvement.
Keywords: Performance indicators; Local/regional/national responsible authorities; Tourism destination management
REFERENCES
Albania Investment Council. (2018). Formalization and Competitiveness in Tourism Sector. https://www.investment.com.al/wp-content/uploads/2018/11/AL-Technical-Note-Versioni-i-plote_15-10-2018.pdf
Bowtell, J. (2015). Assessing the value and market attractiveness of the accessible tourism industry in Europe: a focus on major travel and leisure companies. Journal of Tourism Futures, 1(3), 203-222. https://doi.org/10.1108/jtf-03-2015-0012
Cismaru, L. (2015). European tools for managing and monitoring the sustainable development of tourist destinations. Review of General Management, 21(1), 101-113.
EEA. (2022). State of bathing waters in 2022. https://www.eea.europa.eu/data-and-maps/ explore-interactive-maps/state-of-bathing-waters-in-2022
European Commission. (2022). EU Ecolabel facts and figures. http://ec.europa.eu/ecat/hotels/en/ list; http://ec.europa.eu/ecat/campsites/en/list
INSTAT (Institute of Statistics for Albania). (2019a). Tourism in Figures, Albania 2018. https:// www.instat.gov.al/media/5551/tourism-in-figures-eng.pdf
INSTAT (Institute of Statistics for Albania). (2019b). Regional Statistical Yearbook 2019. http:// www.instat.gov.al/media/6466/vjetari-statistikor-rajonal-2019.pdf
INSTAT (Institute of Statistics for Albania). (2021a). Tourism in Figures, Albania 2019. https:// www.instat.gov.al/media/5551/tourism-in-figures-eng.pdf
INSTAT (Institute of Statistics for Albania). (2021b). Urban Solid Waste. https://www.instat.gov. al/media/10524/urban-solid-waste-2021_.pdf
INSTAT (Institute of Statistics for Albania). (2022a). Tourism in Figures, Albania 2020. https:// www.instat.gov.al/media/9547/tourism-in-figures-albania-2020-en-pdf
INSTAT (Institute of Statistics for Albania). (2022b). Tourism in Figures, Albania 2021. https:// www.instat.gov.al/media/11112/tourism-in-figures-albania-2021.pdf
INSTAT (Institute of Statistics for Albania). (2022c). Regional Statistical Yearbook 2022. https:// www.instat.gov.al/media/11124/regional-statistical-yearbook-2022_04.pdf
INSTAT (Institute of Statistics for Albania). (2022d). Number of Nights spend by tourists in Years (2018-2022). http://databaza.instat.gov.al/pxweb/en/DST/START__TU__TU4/TU404/ sortedtable/tableViewSorted/
INSTAT (Institute of Statistics for Albania). (2022e). Arrivals of foreign citizens according to the regions (2017-2022). https://www.instat.gov.al/en/themes/industry-trade-and-services/ tourism/#tab2
INSTAT (Institute of Statistics for Albania). (2022f). Crime and criminal justice statistics, 2018- 2022. https://www.instat.gov.al/media/11504/crime-and-criminal-justice-statistics-2022.pdf
INSTAT (Institute of Statistics for Albania). (2022g). Recorded Criminal Offences (2018-2022). https:// www.instat.gov.al/en/themes/demography-and-social-indicators/crimes-and-criminal-justice/#tab2
INSTAT (Institute of Statistics for Albania). (2023). Tourism in Figures, Albania 2022. https:// www.instat.gov.al/media/12920/turizmi-ne-shifra-2022__.pdf
INSTAT (Institute of Statistics for Albania). (n.d.). Urban and Inert Solid Waste. https://www.instat.gov.al/en/themes/environment-and-energy/environment/#tab2
Manente, M. (2008). Destination management and economic background: defining and monitoring local tourist destinations. In International conference on measuring tourism economic contribution at sub-National Levels (Vol. 10, pp. 1-21).
Manente, M., & Minghetti, V. (2006). Destination management organizations and actors. Tourism Business Frontiers, 228-237. https://doi.org/10.1016/b978-0-7506-6377-9.50032-8
Ministry of Tourism and Environment. (2017). Tourism in figures for the year 2017. https://turizmi.gov.al/wp-content/uploads/2019/01/STATISTIKA-TURIZMI-FINAL-2017.pdf
Ministry of Tourism and Environment. (2022). Accommodation Structures 2022. https://turizmi. gov.al/wp-content/uploads/2022/03/Strukturat-Akomoduese-2022.pdf
National Environment Agency. (2019). Environmental Findings Report. https://akm.gov.al/ ova_doc/raport-per-gjendjen-e-mjedisit-2019/
National Environment Agency. (2021). Environmental Findings Report. https://akm.gov.al/ ova_doc/raporti-per-gjendjen-e-mjedisit-2021/
National Strategy for Sustainable Development of Tourism 2019-2023. (2019). https://turizmi.gov. al/wpcontent/uploads/2019/06/Strategjia-Kombëtare-e-Turizmit-2019-2023.pdf
Qualitest, E. C. (2003). A manual for evaluating the quality performance of tourist destinations and services. Enterprise DG Publication, 52.
Quality Certification Bureau. (2023). Certifications in Albania. https://qcb.al/en/
The purpose of this research is to evaluate the performance of the responsible authorities regarding the performance evaluation indicators. The research methodology is based on the collection of secondary data on the performance indicators, which belong to the last few years.
The secondary data collected for each indicator served to complete the questionnaire that evaluates the trend of the performance indicators of the local, regional, and national authorities responsible for the management of the tourist destination.
This research provides an understanding of the performance evaluation of the responsible authorities in tourist destination management as well as the importance of evaluating performance indicators in the sustainable management of tourist destinations and taking appropriate measures related to their improvement.
Keywords: Performance indicators; Local/regional/national responsible authorities; Tourism destination management
REFERENCES
Albania Investment Council. (2018). Formalization and Competitiveness in Tourism Sector. https://www.investment.com.al/wp-content/uploads/2018/11/AL-Technical-Note-Versioni-i-plote_15-10-2018.pdf
Bowtell, J. (2015). Assessing the value and market attractiveness of the accessible tourism industry in Europe: a focus on major travel and leisure companies. Journal of Tourism Futures, 1(3), 203-222. https://doi.org/10.1108/jtf-03-2015-0012
Cismaru, L. (2015). European tools for managing and monitoring the sustainable development of tourist destinations. Review of General Management, 21(1), 101-113.
EEA. (2022). State of bathing waters in 2022. https://www.eea.europa.eu/data-and-maps/ explore-interactive-maps/state-of-bathing-waters-in-2022
European Commission. (2022). EU Ecolabel facts and figures. http://ec.europa.eu/ecat/hotels/en/ list; http://ec.europa.eu/ecat/campsites/en/list
INSTAT (Institute of Statistics for Albania). (2019a). Tourism in Figures, Albania 2018. https:// www.instat.gov.al/media/5551/tourism-in-figures-eng.pdf
INSTAT (Institute of Statistics for Albania). (2019b). Regional Statistical Yearbook 2019. http:// www.instat.gov.al/media/6466/vjetari-statistikor-rajonal-2019.pdf
INSTAT (Institute of Statistics for Albania). (2021a). Tourism in Figures, Albania 2019. https:// www.instat.gov.al/media/5551/tourism-in-figures-eng.pdf
INSTAT (Institute of Statistics for Albania). (2021b). Urban Solid Waste. https://www.instat.gov. al/media/10524/urban-solid-waste-2021_.pdf
INSTAT (Institute of Statistics for Albania). (2022a). Tourism in Figures, Albania 2020. https:// www.instat.gov.al/media/9547/tourism-in-figures-albania-2020-en-pdf
INSTAT (Institute of Statistics for Albania). (2022b). Tourism in Figures, Albania 2021. https:// www.instat.gov.al/media/11112/tourism-in-figures-albania-2021.pdf
INSTAT (Institute of Statistics for Albania). (2022c). Regional Statistical Yearbook 2022. https:// www.instat.gov.al/media/11124/regional-statistical-yearbook-2022_04.pdf
INSTAT (Institute of Statistics for Albania). (2022d). Number of Nights spend by tourists in Years (2018-2022). http://databaza.instat.gov.al/pxweb/en/DST/START__TU__TU4/TU404/ sortedtable/tableViewSorted/
INSTAT (Institute of Statistics for Albania). (2022e). Arrivals of foreign citizens according to the regions (2017-2022). https://www.instat.gov.al/en/themes/industry-trade-and-services/ tourism/#tab2
INSTAT (Institute of Statistics for Albania). (2022f). Crime and criminal justice statistics, 2018- 2022. https://www.instat.gov.al/media/11504/crime-and-criminal-justice-statistics-2022.pdf
INSTAT (Institute of Statistics for Albania). (2022g). Recorded Criminal Offences (2018-2022). https:// www.instat.gov.al/en/themes/demography-and-social-indicators/crimes-and-criminal-justice/#tab2
INSTAT (Institute of Statistics for Albania). (2023). Tourism in Figures, Albania 2022. https:// www.instat.gov.al/media/12920/turizmi-ne-shifra-2022__.pdf
INSTAT (Institute of Statistics for Albania). (n.d.). Urban and Inert Solid Waste. https://www.instat.gov.al/en/themes/environment-and-energy/environment/#tab2
Manente, M. (2008). Destination management and economic background: defining and monitoring local tourist destinations. In International conference on measuring tourism economic contribution at sub-National Levels (Vol. 10, pp. 1-21).
Manente, M., & Minghetti, V. (2006). Destination management organizations and actors. Tourism Business Frontiers, 228-237. https://doi.org/10.1016/b978-0-7506-6377-9.50032-8
Ministry of Tourism and Environment. (2017). Tourism in figures for the year 2017. https://turizmi.gov.al/wp-content/uploads/2019/01/STATISTIKA-TURIZMI-FINAL-2017.pdf
Ministry of Tourism and Environment. (2022). Accommodation Structures 2022. https://turizmi. gov.al/wp-content/uploads/2022/03/Strukturat-Akomoduese-2022.pdf
National Environment Agency. (2019). Environmental Findings Report. https://akm.gov.al/ ova_doc/raport-per-gjendjen-e-mjedisit-2019/
National Environment Agency. (2021). Environmental Findings Report. https://akm.gov.al/ ova_doc/raporti-per-gjendjen-e-mjedisit-2021/
National Strategy for Sustainable Development of Tourism 2019-2023. (2019). https://turizmi.gov. al/wpcontent/uploads/2019/06/Strategjia-Kombëtare-e-Turizmit-2019-2023.pdf
Qualitest, E. C. (2003). A manual for evaluating the quality performance of tourist destinations and services. Enterprise DG Publication, 52.
Quality Certification Bureau. (2023). Certifications in Albania. https://qcb.al/en/
| tmt.2023-2024.167.pdf |
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