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8th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

Adventure Tourism Experience – A Systematic Literature Review

Vedran Zubović    -   Faculty of Tourism and Hospitality Management, University of Rijeka, Primorska 46, 51410 Opatija, Croatia
​​
​​DOI:    https://doi.org/10.31410/tmt.2023-2024.211​​   
8th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2023/2024,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN  978-86-80194-81-3 ;  Editors:  Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade  
Abstract:  The adventure tourism experience is a growing area of scholars’ research. This conceptual article thoroughly examines the fundamental con­cepts involved in the definition of Adventure Tourism, highlighting SERVQUAL dimensions (reliability, assurance, tangibles, empathy, and responsiveness) which can be applied to measure service quality in the adventure tourism ex­perience. Publications from the Scopus and WoS databases, through the com­bination of complementary approaches of literature review and content anal­ysis, revealed that Quality of Experience, Customer Satisfaction, Likelihood to Recommend and Intention to Revisit are theoretical dimensions that classi­fy adventure tourism service quality through attributes of Physiological and Psychological Experience, Safety Management, Equipment Quality and Staff Competence.​

Keywords:   Adventure tourism; Adventure tourism experience; Literature review; Content analysis; Scopus and WoS database

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