Digital Reconstruction of Organizational Culture: Montenegrinian Tourism Entities Summary
Žarko Rađenović - Innovation Center, University of Niš, Univerzitetski trg 2, 18000 Niš, Serbia
Olivera Vlahović - University of Montenegro, Faculty of Tourism and Hotel Management; Stari grad 320; 85330 Kotor;
Montenegro
Mileva Manojlović - University of Montenegro, Faculty of Tourism and Hotel Management; Stari grad 320; 85330 Kotor;
Montenegro
DOI: https://doi.org/10.31410/tmt.2023-2024.245
Žarko Rađenović - Innovation Center, University of Niš, Univerzitetski trg 2, 18000 Niš, Serbia
Olivera Vlahović - University of Montenegro, Faculty of Tourism and Hotel Management; Stari grad 320; 85330 Kotor;
Montenegro
Mileva Manojlović - University of Montenegro, Faculty of Tourism and Hotel Management; Stari grad 320; 85330 Kotor;
Montenegro
DOI: https://doi.org/10.31410/tmt.2023-2024.245
8th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2023/2024, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-81-3 ; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: One of the most important steps in raising the effectiveness of an organization’s operations is the digitalization of its culture and the development of a digital environment for its company. At all organizational levels, tourism entities should undertake the process of adopting information systems and match them to the type of organizational culture. Therefore, the purpose of this work is to determine if organizational culture and its digital reconstruction and transformation in Montenegrin tourist entities, especially hotels, have a beneficial conjunction over five years. The anticipated findings, which were obtained at more than 100 hotels using the OCAI (Organizational Culture Assessment Instrument) questionnaire and a few digital variables, should demonstrate that the organization has advanced considerably since going digital and that Clan’s organizational culture is now the most prevalent.
Keywords: Organizational culture; Digitalization; Tourism
REFERENCES
Aasi, P., & Rusu, L. (2017). Facing the digitalization challenge: Why organizational culture matters and how it influences IT governance performance.
Albahri, O. S., Alamoodi, A. H., Deveci, M., Albahri, A. S., Mahmoud, M. A., Al-Quraishi, T., Moslem, S., & Mohamad Sharaf, I. (2023). Evaluation of organizational culture in companies for fostering a digital innovation using q-rung picture fuzzy based decision-making model. Advanced Engineering Informatics, 58, 102191. https://doi.org/10.1016/j. aei.2023.10219
Al-Khalifa, K. N., & Aspinwall, E. M. (2001). Using the competing values framework to investigate the culture of Qatar industries. Total Quality Management, 12(4), 417-428. https:// doi.org/10.1080/09544120124219
Allaire, Y., & Firsirotu, M. E. (1984). Theories of organizational culture. Organization Studies, 5(3), 193-226. https://doi.org/10.1177/017084068400500301
Andriole, S. J. (2020). The Hard Truth About Soft Digital Transformation. IT Professional, 22(5), 13-16. https://doi.org/10.1109/mitp.2020.2972169
Azeem, M., Ahmed, M., Haider, S., & Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66, 101635. https://doi.org/10.1016/j.techsoc.2021.101635
Bughi, J., Chui, M., & Manyuika, J. (2015). An Executive Guide’s to the Internet of Things, McKinsey Quarterly 9(2), 89-105.
Büschgens, T., Bausch, A., & Balkin, D. B. (2013). Organizational Culture and Innovation: A Meta-Analytic Review. Journal of Product Innovation Management, 30(4), 763-781. https://doi.org/10.1111/jpim.12021
Cameron, K. S., & Quinn, R. E. (1999). Diagnosing and Changing Organizational Culture. Reading, MA: Addison-Wesley.
Cameron, K. S., & Quinn, R. E. (2006). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework; Revised Edition; Jossey-Bass: San Francisco, CA, USA.
Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. John Wiley & Sons, CA.
Chen, S.-H. A., Tzeng, S.-Y., Tham, A., & Chu, P.-X. (2021). Hospitality services in the post COVID-19 era: Are we ready for high-tech and no touch service delivery in smart hotels? Journal of Hospitality Marketing & Management, 30(8), 905-928. https://doi.org/10.1080/ 19368623.2021.1916669
Dandridge, T. C., Mitroff, I., & Joyce, W. F. (1980). Organizational Symbolism: A Topic to Expand Organizational Analysis. The Academy of Management Review, 5(1), 77. https://doi. org/10.2307/257806
Dawson, M., Abbott, J., & Shoemaker, S. (2011). The Hospitality Culture Scale: A measure organizational culture and personal attributes. International Journal of Hospitality Management, 30(2), 290-300. https://doi.org/10.1016/j.ijhm.2010.10.002
Duerr, S., Holotiuk, F., Wagner, H.-T., Beimborn, D., & Weitzel, T. (2018). What Is Digital Organizational Culture? Insights From Exploratory Case Studies. Proceedings of the 51st Hawaii International Conference on System Sciences. https://doi.org/10.24251/hicss.2018.640
Dyer, W. G. (1985). The Cycle of Cultural Evolution in Organization. R. H Kilmann, MJ Saxton, and R. Serpa (Eds.) Gaining control of the corporate culture (pp. 200-30).
Elizabeth, R., Tukiran, M., Erlinagentari, R. E. G., Wiguna, W., Santoso, S., & Pratiwi, I. (2023). DIGITALIZATION BEYOND TECHNOLOGY: ORGANISATIONAL CULTURE SUSTAINABILITY AND THEIR CHANGE DUE TO THE PANDEMIC (LITERATURE REVIEW). International Journal of Economy, Education and Entrepreneurship (IJE3), 3(2), 553-565.
Fichman, R. G., Dos Santos, B. L., & Zheng, Z. E. (2014). Digital Innovation as a Fundamental and Powerful Concept in the Information Systems Curriculum. MIS Quarterly, 38(2), 329- 343. https://doi.org/10.25300/misq/2014/38.2.01
Gill, M., & VanBoskirk, S. (2016). The digital maturity model 4.0. Benchmarks: digital transformation playbook.
Gioia, D. A., & Patvardhan, S. (2012). Identity as Process and Flow. Constructing Identity in and around Organizations, 50-62. https://doi.org/10.1093/acprof:oso/9780199640997.003.0003
Grover, V., Tseng, S.-L., & Pu, W. (2022). A theoretical perspective on organizational culture and digitalization. Information & Management, 59(4), 103639. https://doi.org/10.1016/j. im.2022.103639
Guiso, L., Sapienza, P., & Zingales, L. (2015). The value of corporate culture. Journal of Financial Economics, 117(1), 60-76. https://doi.org/10.1016/j.jfineco.2014.05.010
Hartl, E., & Hess, T. (2017). The role of cultural values for digital transformation: Insights from a Delphi study.
Hie, B. P. (2019). Impact of transforming organizational culture and digital transformation governance toward digital maturity in Indonesian banks. International Review of Management and Marketing, 9(6), 51-57. https://doi.org/10.32479/irmm.8785
Janićijević, N. (2011). Upravlјanje organizacionim promenama (3. izd.). Beograd: Čugura print.
Janićijević, N. (2013). Matching compensation system with the type of organizational culture. Ekonomika preduzeca, 61(5-6), 309-324. https://doi.org/10.5937/ekopre1306309j
Janićijević, N. (2013). Organizaciona kultura i menadžment. Beograd: Ekonomski fakultet.
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. In MIT Sloan Management Review; Deloitte University Press: Westlake, TX, USA, Volume 14.
Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital transformation: An overview of the current state of the art of research. Sage Open, 11(3), 21582440211047576. https://doi.org/10.1177/21582440211047576
Kruja, A. D., Hysa, X., Duman, T., & Tafaj, A. (2019). Adoption of software as a service (SaaS) in small and medium-sized hotels in Tirana. Enl. Tourism. A Pathmaking J. 9, 137–167. https://doi.org/10.33776/et.v9i2.3625
Kwok, L., Lee, J., & Han, S. H. (2022). Crisis Communication on Social Media: What Types of COVID-19 Messages Get the Attention? Cornell Hospitality Quarterly, 63(4), 528-543. https://doi.org/10.1177/19389655211028143
Leal-Millan, A. G. (1991). Conocer la cultura de las organizaciones: Una base para la estrategia y el cambio. Madrid: Actualidad
Leal-Rodríguez, A. L., Sanchís-Pedregosa, C., Moreno-Moreno, A. M., & Leal-Millán, A. G. (2023). Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations. Journal of Innovation & Knowledge, 8(3), 100409. https://doi.org/10.1016/j.jik.2023.100409
Limna, P. (2022). Artificial Intelligence (AI) in the hospitality industry: A review article. Int. J. Comput. Sci. Res, 6, 1-12.
Lucas, H. C., Jr., & Goh, J. M. (2009). Disruptive technology: How Kodak missed the digital photography revolution. The Journal of Strategic Information Systems, 18(1), 46-55. https://doi.org/10.1016/j.jsis.2009.01.002
Lwin, M., & Phau, I. (2013). Effective advertising appeals for websites of small boutique hotels. Journal of Research in Interactive Marketing, 7(1), 18-32. https://doi. org/10.1108/17505931311316725
McDermott, R., & O’Dell, C. (2001). Overcoming cultural barriers to sharing knowledge. Journal of Knowledge Management, 5(1), 76-85. https://doi.org/10.1108/13673270110384428
Mihalič, T., & Buhalis, D. (2013). ICT as a new competitive advantage factor–case of small transitional hotel sector. Economic and business review, 15(1), 2. https://doi. org/10.15458/2335-4216.1183
Mohanty, A. R. (2019). Evaluation of Challenges Faced by Irish SMEs in the Hospitality Industry while Adopting Cloud Computing; Dublin Business School: Dublin, Ireland.
Mohelska, H., & Sokolova, M. (2018). Management approaches for Industry 4.0–the organizational culture perspective. Technological and economic development of economy, 24(6), 2225-2240.
Müller, S., & Nielsen, P. (2013). Competing values in software process improvement: A study of cultural profiles, Information Technology & People (26:2): 146-171.
Müller, S. D., Obwegeser, N., Glud, J. V., & Johildarson, G. (2019). Digital innovation and organizational culture: the case of a Danish media company. Scandinavian Journal of Information Systems, 31(2), 1.
Nikopoulou, M., Kourouthanassis, P., Chasapi, G., Pateli, A., & Mylonas, N. (2023). Determinants of digital transformation in the hospitality industry: technological, organizational, and environmental drivers. Sustainability, 15(3), 2736. https://doi.org/10.3390/su15032736
Ochoa-Urrego, R. L., & Peña-Reyes, J. I. (2021). Digital maturity models: a systematic literature review. Digitalization: Approaches, Case Studies, and Tools for Strategy, Transformation and Implementation, 71-85. https://doi.org/10.1007/978-3-030-69380-0_5
Pedersen, C. L. (2022). Cracking the Culture Code for Successful Digital Transformation. MIT Sloan Management Review, 63(3), 1–4
Poškienė, A. (2006). Organizational culture and innovations. Engineering economics, (1 (46)), 45-50.
Quinn, R. E., & Cameron, K. (1983). Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence. Management Science, 29(1), 33-51. https://doi. org/10.1287/mnsc.29.1.33
Quinn, R. E., & Rohrbaugh, J. (1983). A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis. Management Science, 29(3), 363-377. https://doi.org/10.1287/mnsc.29.3.363
Sanz-Valle, R., Naranjo-Valencia, J., Jiménez-Jiménez, D., & Perez-Caballero, L. (2011). Linking organizational learning with technical innovation and organizational culture. Journal of Knowlege Management, 15, 997–1015.
Schein, E. H. (1983). The role of the founder in creating organizational culture. Organizational Dynamics, 12(1), 13-28. https://doi.org/10.1016/0090-2616(83)90023-2
Schein, E. H. (1996). Leadership and Organizational Culture. In: Hesselbein, F., Goldsmith, M., & Beckhard, R. (eds.). The Leader of the Future, 59–69. San Francisco, CA: Jossey-Bass.
Schein, E. H. (2010). Organizational culture and leadership (4th ed.). San Francisco, CA: Jossey-Bass.
Shih, C.-C., & Huang, S.-J. (2010). Exploring the relationship between organizational culture and software process improvement deployment. Information & Management, 47(5-6), 271- 281. https://doi.org/10.1016/j.im.2010.06.001
Sigala, M. (2005). Integrating customer relationship management in hotel operations: managerial and operational implications. International Journal of Hospitality Management, 24(3), 391-413. https://doi.org/10.1016/j.ijhm.2004.08.008
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312-321. https://doi. org/10.1016/j.jbusres.2020.06.015
Simovic, O., Lesjak, M., Perović, Đ., & Podovšovnik, E. (2023). Measuring Organizational Culture in Hotels, Restaurants and Travel Agencies in Montenegro. Sustainability, 15(3), 2715. https://doi.org/10.3390/su15032715
Svahn, F., Mathiassen, L., & Lindgren, R. (2017a). Embracing Digital Innovation in Incumbent Firms: How Volvo Cars Managed Competing Concerns. MIS Quarterly, 41(1), 239-253. https://doi.org/10.25300/misq/2017/41.1.12
Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194. https://doi.org/10.1016/j.lrp.2009.07.003
Tuomi, A., Tussyadiah, I. P., & Stienmetz, J. (2021). Applications and Implications of Service Robots in Hospitality. Cornell Hospitality Quarterly, 62(2), 232-247. https://doi. org/10.1177/1938965520923961
Van Muijen, J. J. (1999). Organizational culture: The focus questionnaire. European Journal of work and organizational psychology, 8(4), 551-568. https://doi.org/10.1080/135943299398168
Vilkinas, T., & Cartan, G. (2006). The integrated competing values framework: Its spatial configuration. Journal of Management Development, 25(6), 505-521. https://doi. org/10.1108/02621710610670092
Weritz, P., Braojos, J., & Matute, J. (2020). Exploring the antecedents of digital transformation: Dynamic capabilities and digital culture aspects to achieve digital maturity.
Wokurka, G., Banschbach, Y., Houlder, D., & Jolly, R. (2017). Digital Culture: Why Strategy and Culture Should Eat Breakfast Together. Shaping the Digital Enterprise, 109-120. https://doi.org/10.1007/978-3-319-40967-2_5
Yong Ahn, J., Ki Kim, S., & Soo Han, K. (2003). On the design concepts for CRM system. Industrial Management & Data Systems, 103(5), 324-331. https://doi.org/10.1108/02635570310477370
Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). “The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research”, Information Systems Research 21(4), 2010, pp. 724–735. https://doi.org/10.1287/isre.1100.0322
Yu, T., & Wu, N. (2009). A Review of Study on the Competing Values Framework. International Journal of Business and Management, 4(7). https://doi.org/10.5539/ijbm.v4n7p37
Zeb, A., Akbar, F., Hussain, K., Safi, A., Rabnawaz, M., & Zeb, F. (2021). The competing value framework model of organizational culture, innovation and performance. Business Process Management Journal, 27(2), 658-683. https://doi.org/10.1108/bpmj-11-2019-0464
Keywords: Organizational culture; Digitalization; Tourism
REFERENCES
Aasi, P., & Rusu, L. (2017). Facing the digitalization challenge: Why organizational culture matters and how it influences IT governance performance.
Albahri, O. S., Alamoodi, A. H., Deveci, M., Albahri, A. S., Mahmoud, M. A., Al-Quraishi, T., Moslem, S., & Mohamad Sharaf, I. (2023). Evaluation of organizational culture in companies for fostering a digital innovation using q-rung picture fuzzy based decision-making model. Advanced Engineering Informatics, 58, 102191. https://doi.org/10.1016/j. aei.2023.10219
Al-Khalifa, K. N., & Aspinwall, E. M. (2001). Using the competing values framework to investigate the culture of Qatar industries. Total Quality Management, 12(4), 417-428. https:// doi.org/10.1080/09544120124219
Allaire, Y., & Firsirotu, M. E. (1984). Theories of organizational culture. Organization Studies, 5(3), 193-226. https://doi.org/10.1177/017084068400500301
Andriole, S. J. (2020). The Hard Truth About Soft Digital Transformation. IT Professional, 22(5), 13-16. https://doi.org/10.1109/mitp.2020.2972169
Azeem, M., Ahmed, M., Haider, S., & Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66, 101635. https://doi.org/10.1016/j.techsoc.2021.101635
Bughi, J., Chui, M., & Manyuika, J. (2015). An Executive Guide’s to the Internet of Things, McKinsey Quarterly 9(2), 89-105.
Büschgens, T., Bausch, A., & Balkin, D. B. (2013). Organizational Culture and Innovation: A Meta-Analytic Review. Journal of Product Innovation Management, 30(4), 763-781. https://doi.org/10.1111/jpim.12021
Cameron, K. S., & Quinn, R. E. (1999). Diagnosing and Changing Organizational Culture. Reading, MA: Addison-Wesley.
Cameron, K. S., & Quinn, R. E. (2006). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework; Revised Edition; Jossey-Bass: San Francisco, CA, USA.
Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. John Wiley & Sons, CA.
Chen, S.-H. A., Tzeng, S.-Y., Tham, A., & Chu, P.-X. (2021). Hospitality services in the post COVID-19 era: Are we ready for high-tech and no touch service delivery in smart hotels? Journal of Hospitality Marketing & Management, 30(8), 905-928. https://doi.org/10.1080/ 19368623.2021.1916669
Dandridge, T. C., Mitroff, I., & Joyce, W. F. (1980). Organizational Symbolism: A Topic to Expand Organizational Analysis. The Academy of Management Review, 5(1), 77. https://doi. org/10.2307/257806
Dawson, M., Abbott, J., & Shoemaker, S. (2011). The Hospitality Culture Scale: A measure organizational culture and personal attributes. International Journal of Hospitality Management, 30(2), 290-300. https://doi.org/10.1016/j.ijhm.2010.10.002
Duerr, S., Holotiuk, F., Wagner, H.-T., Beimborn, D., & Weitzel, T. (2018). What Is Digital Organizational Culture? Insights From Exploratory Case Studies. Proceedings of the 51st Hawaii International Conference on System Sciences. https://doi.org/10.24251/hicss.2018.640
Dyer, W. G. (1985). The Cycle of Cultural Evolution in Organization. R. H Kilmann, MJ Saxton, and R. Serpa (Eds.) Gaining control of the corporate culture (pp. 200-30).
Elizabeth, R., Tukiran, M., Erlinagentari, R. E. G., Wiguna, W., Santoso, S., & Pratiwi, I. (2023). DIGITALIZATION BEYOND TECHNOLOGY: ORGANISATIONAL CULTURE SUSTAINABILITY AND THEIR CHANGE DUE TO THE PANDEMIC (LITERATURE REVIEW). International Journal of Economy, Education and Entrepreneurship (IJE3), 3(2), 553-565.
Fichman, R. G., Dos Santos, B. L., & Zheng, Z. E. (2014). Digital Innovation as a Fundamental and Powerful Concept in the Information Systems Curriculum. MIS Quarterly, 38(2), 329- 343. https://doi.org/10.25300/misq/2014/38.2.01
Gill, M., & VanBoskirk, S. (2016). The digital maturity model 4.0. Benchmarks: digital transformation playbook.
Gioia, D. A., & Patvardhan, S. (2012). Identity as Process and Flow. Constructing Identity in and around Organizations, 50-62. https://doi.org/10.1093/acprof:oso/9780199640997.003.0003
Grover, V., Tseng, S.-L., & Pu, W. (2022). A theoretical perspective on organizational culture and digitalization. Information & Management, 59(4), 103639. https://doi.org/10.1016/j. im.2022.103639
Guiso, L., Sapienza, P., & Zingales, L. (2015). The value of corporate culture. Journal of Financial Economics, 117(1), 60-76. https://doi.org/10.1016/j.jfineco.2014.05.010
Hartl, E., & Hess, T. (2017). The role of cultural values for digital transformation: Insights from a Delphi study.
Hie, B. P. (2019). Impact of transforming organizational culture and digital transformation governance toward digital maturity in Indonesian banks. International Review of Management and Marketing, 9(6), 51-57. https://doi.org/10.32479/irmm.8785
Janićijević, N. (2011). Upravlјanje organizacionim promenama (3. izd.). Beograd: Čugura print.
Janićijević, N. (2013). Matching compensation system with the type of organizational culture. Ekonomika preduzeca, 61(5-6), 309-324. https://doi.org/10.5937/ekopre1306309j
Janićijević, N. (2013). Organizaciona kultura i menadžment. Beograd: Ekonomski fakultet.
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. In MIT Sloan Management Review; Deloitte University Press: Westlake, TX, USA, Volume 14.
Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital transformation: An overview of the current state of the art of research. Sage Open, 11(3), 21582440211047576. https://doi.org/10.1177/21582440211047576
Kruja, A. D., Hysa, X., Duman, T., & Tafaj, A. (2019). Adoption of software as a service (SaaS) in small and medium-sized hotels in Tirana. Enl. Tourism. A Pathmaking J. 9, 137–167. https://doi.org/10.33776/et.v9i2.3625
Kwok, L., Lee, J., & Han, S. H. (2022). Crisis Communication on Social Media: What Types of COVID-19 Messages Get the Attention? Cornell Hospitality Quarterly, 63(4), 528-543. https://doi.org/10.1177/19389655211028143
Leal-Millan, A. G. (1991). Conocer la cultura de las organizaciones: Una base para la estrategia y el cambio. Madrid: Actualidad
Leal-Rodríguez, A. L., Sanchís-Pedregosa, C., Moreno-Moreno, A. M., & Leal-Millán, A. G. (2023). Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations. Journal of Innovation & Knowledge, 8(3), 100409. https://doi.org/10.1016/j.jik.2023.100409
Limna, P. (2022). Artificial Intelligence (AI) in the hospitality industry: A review article. Int. J. Comput. Sci. Res, 6, 1-12.
Lucas, H. C., Jr., & Goh, J. M. (2009). Disruptive technology: How Kodak missed the digital photography revolution. The Journal of Strategic Information Systems, 18(1), 46-55. https://doi.org/10.1016/j.jsis.2009.01.002
Lwin, M., & Phau, I. (2013). Effective advertising appeals for websites of small boutique hotels. Journal of Research in Interactive Marketing, 7(1), 18-32. https://doi. org/10.1108/17505931311316725
McDermott, R., & O’Dell, C. (2001). Overcoming cultural barriers to sharing knowledge. Journal of Knowledge Management, 5(1), 76-85. https://doi.org/10.1108/13673270110384428
Mihalič, T., & Buhalis, D. (2013). ICT as a new competitive advantage factor–case of small transitional hotel sector. Economic and business review, 15(1), 2. https://doi. org/10.15458/2335-4216.1183
Mohanty, A. R. (2019). Evaluation of Challenges Faced by Irish SMEs in the Hospitality Industry while Adopting Cloud Computing; Dublin Business School: Dublin, Ireland.
Mohelska, H., & Sokolova, M. (2018). Management approaches for Industry 4.0–the organizational culture perspective. Technological and economic development of economy, 24(6), 2225-2240.
Müller, S., & Nielsen, P. (2013). Competing values in software process improvement: A study of cultural profiles, Information Technology & People (26:2): 146-171.
Müller, S. D., Obwegeser, N., Glud, J. V., & Johildarson, G. (2019). Digital innovation and organizational culture: the case of a Danish media company. Scandinavian Journal of Information Systems, 31(2), 1.
Nikopoulou, M., Kourouthanassis, P., Chasapi, G., Pateli, A., & Mylonas, N. (2023). Determinants of digital transformation in the hospitality industry: technological, organizational, and environmental drivers. Sustainability, 15(3), 2736. https://doi.org/10.3390/su15032736
Ochoa-Urrego, R. L., & Peña-Reyes, J. I. (2021). Digital maturity models: a systematic literature review. Digitalization: Approaches, Case Studies, and Tools for Strategy, Transformation and Implementation, 71-85. https://doi.org/10.1007/978-3-030-69380-0_5
Pedersen, C. L. (2022). Cracking the Culture Code for Successful Digital Transformation. MIT Sloan Management Review, 63(3), 1–4
Poškienė, A. (2006). Organizational culture and innovations. Engineering economics, (1 (46)), 45-50.
Quinn, R. E., & Cameron, K. (1983). Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence. Management Science, 29(1), 33-51. https://doi. org/10.1287/mnsc.29.1.33
Quinn, R. E., & Rohrbaugh, J. (1983). A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis. Management Science, 29(3), 363-377. https://doi.org/10.1287/mnsc.29.3.363
Sanz-Valle, R., Naranjo-Valencia, J., Jiménez-Jiménez, D., & Perez-Caballero, L. (2011). Linking organizational learning with technical innovation and organizational culture. Journal of Knowlege Management, 15, 997–1015.
Schein, E. H. (1983). The role of the founder in creating organizational culture. Organizational Dynamics, 12(1), 13-28. https://doi.org/10.1016/0090-2616(83)90023-2
Schein, E. H. (1996). Leadership and Organizational Culture. In: Hesselbein, F., Goldsmith, M., & Beckhard, R. (eds.). The Leader of the Future, 59–69. San Francisco, CA: Jossey-Bass.
Schein, E. H. (2010). Organizational culture and leadership (4th ed.). San Francisco, CA: Jossey-Bass.
Shih, C.-C., & Huang, S.-J. (2010). Exploring the relationship between organizational culture and software process improvement deployment. Information & Management, 47(5-6), 271- 281. https://doi.org/10.1016/j.im.2010.06.001
Sigala, M. (2005). Integrating customer relationship management in hotel operations: managerial and operational implications. International Journal of Hospitality Management, 24(3), 391-413. https://doi.org/10.1016/j.ijhm.2004.08.008
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312-321. https://doi. org/10.1016/j.jbusres.2020.06.015
Simovic, O., Lesjak, M., Perović, Đ., & Podovšovnik, E. (2023). Measuring Organizational Culture in Hotels, Restaurants and Travel Agencies in Montenegro. Sustainability, 15(3), 2715. https://doi.org/10.3390/su15032715
Svahn, F., Mathiassen, L., & Lindgren, R. (2017a). Embracing Digital Innovation in Incumbent Firms: How Volvo Cars Managed Competing Concerns. MIS Quarterly, 41(1), 239-253. https://doi.org/10.25300/misq/2017/41.1.12
Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194. https://doi.org/10.1016/j.lrp.2009.07.003
Tuomi, A., Tussyadiah, I. P., & Stienmetz, J. (2021). Applications and Implications of Service Robots in Hospitality. Cornell Hospitality Quarterly, 62(2), 232-247. https://doi. org/10.1177/1938965520923961
Van Muijen, J. J. (1999). Organizational culture: The focus questionnaire. European Journal of work and organizational psychology, 8(4), 551-568. https://doi.org/10.1080/135943299398168
Vilkinas, T., & Cartan, G. (2006). The integrated competing values framework: Its spatial configuration. Journal of Management Development, 25(6), 505-521. https://doi. org/10.1108/02621710610670092
Weritz, P., Braojos, J., & Matute, J. (2020). Exploring the antecedents of digital transformation: Dynamic capabilities and digital culture aspects to achieve digital maturity.
Wokurka, G., Banschbach, Y., Houlder, D., & Jolly, R. (2017). Digital Culture: Why Strategy and Culture Should Eat Breakfast Together. Shaping the Digital Enterprise, 109-120. https://doi.org/10.1007/978-3-319-40967-2_5
Yong Ahn, J., Ki Kim, S., & Soo Han, K. (2003). On the design concepts for CRM system. Industrial Management & Data Systems, 103(5), 324-331. https://doi.org/10.1108/02635570310477370
Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). “The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research”, Information Systems Research 21(4), 2010, pp. 724–735. https://doi.org/10.1287/isre.1100.0322
Yu, T., & Wu, N. (2009). A Review of Study on the Competing Values Framework. International Journal of Business and Management, 4(7). https://doi.org/10.5539/ijbm.v4n7p37
Zeb, A., Akbar, F., Hussain, K., Safi, A., Rabnawaz, M., & Zeb, F. (2021). The competing value framework model of organizational culture, innovation and performance. Business Process Management Journal, 27(2), 658-683. https://doi.org/10.1108/bpmj-11-2019-0464
| tmt.2023-2024.245.pdf |
Association of Economists and Managers of the Balkans
- UdEkoM Balkan -
179 Ustanicka St, 11000 Belgrade, Republic of Serbia
E-mail: [email protected]
www.udekom.org.rs
- UdEkoM Balkan -
179 Ustanicka St, 11000 Belgrade, Republic of Serbia
E-mail: [email protected]
www.udekom.org.rs
Tel. +381 62 812 5779
VAT number: 108747027
Registration number.: 28157347
Registration number.: 28157347