Taking Advantage of Using 3D Virtual Reality in Tourism: Case of Berati Ethnographic Museum
Sokol Shurdhi - Barleti University, Department of Computers and Applied Sciences, Street “Frang Bardhi”, No. 1 -1044 Tirana,
Albania
Gazmend Zeneli - Barleti University, Department of Tourism Management, Street “Frang Bardhi”, No. 1-1044 Tirana, Albania
DOI: https://doi.org/10.31410/tmt.2023-2024.261
Sokol Shurdhi - Barleti University, Department of Computers and Applied Sciences, Street “Frang Bardhi”, No. 1 -1044 Tirana,
Albania
Gazmend Zeneli - Barleti University, Department of Tourism Management, Street “Frang Bardhi”, No. 1-1044 Tirana, Albania
DOI: https://doi.org/10.31410/tmt.2023-2024.261
8th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2023/2024, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-81-3 ; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: Berat is one of the most beautiful places in Albania, attracting thousands of tourists. The Ethnographic Museum, a former traditional house, today reassessed as a city museum represents one of the main attractions. The surrounding urban context in the proximity of the building presents some analogies with the organic structure of the historic quarters. Virtual travel is an innovative form of tourism where users can experience a place by being actively and meaningfully engaged with the history, people, culture, artefacts and environment of a specific historical period. Our goal was to create a user-friendly platform that empowers users with easy access to a vast range of cultural resources, thereby enhancing their overall experience. The proposed virtual tour is going to be a step forward in the museum sector because it will offer users a different experience based on interactivity thanks to 3D Virtual Reality.
Keywords: 3D VR; Albania; Ethnographic Museum; Berat; Virtual tour
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Keywords: 3D VR; Albania; Ethnographic Museum; Berat; Virtual tour
REFERENCES
Aasi, P., & Rusu, L. (2017). Facing the digitalization challenge: Why organizational culture matters and how it influences IT governance performance.
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Müller, S., & Nielsen, P. (2013). Competing values in software process improvement: A study of cultural profiles, Information Technology & People (26:2): 146-171.
Müller, S. D., Obwegeser, N., Glud, J. V., & Johildarson, G. (2019). Digital innovation and organizational culture: the case of a Danish media company. Scandinavian Journal of Information Systems, 31(2), 1.
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Pedersen, C. L. (2022). Cracking the Culture Code for Successful Digital Transformation. MIT Sloan Management Review, 63(3), 1–4
Poškienė, A. (2006). Organizational culture and innovations. Engineering economics, (1 (46)), 45-50.
Quinn, R. E., & Cameron, K. (1983). Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence. Management Science, 29(1), 33-51. https://doi. org/10.1287/mnsc.29.1.33
Quinn, R. E., & Rohrbaugh, J. (1983). A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis. Management Science, 29(3), 363-377. https://doi.org/10.1287/mnsc.29.3.363
Sanz-Valle, R., Naranjo-Valencia, J., Jiménez-Jiménez, D., & Perez-Caballero, L. (2011). Linking organizational learning with technical innovation and organizational culture. Journal of Knowlege Management, 15, 997–1015.
Schein, E. H. (1983). The role of the founder in creating organizational culture. Organizational Dynamics, 12(1), 13-28. https://doi.org/10.1016/0090-2616(83)90023-2
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Association of Economists and Managers of the Balkans
- UdEkoM Balkan -
179 Ustanicka St, 11000 Belgrade, Republic of Serbia
E-mail: [email protected]
www.udekom.org.rs
- UdEkoM Balkan -
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E-mail: [email protected]
www.udekom.org.rs
Tel. +381 62 812 5779
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Registration number.: 28157347