THE IMPACT OF THE SOCIO-DEMOGRAPHIC FACTORS ON TOURISM ENTERPRISE MANAGEMENT
Elena Petkova - Sofia University "St. Kliment Ohridski", Faculty of Geography and Geology, Geography of Tourism Department,
15 Tzar Osvoboditel Blvd, Sofia, Bulgaria
DOI: https://doi.org/10.31410/Balkans.JETSS.2023.6.1.65-74
Elena Petkova - Sofia University "St. Kliment Ohridski", Faculty of Geography and Geology, Geography of Tourism Department,
15 Tzar Osvoboditel Blvd, Sofia, Bulgaria
DOI: https://doi.org/10.31410/Balkans.JETSS.2023.6.1.65-74
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Balkans Journal of Emerging Trends in Social Sciences, (2023) , Vol 6, No 1
ISSN: 2620-164X |
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Abstract: The purpose of the paper is to reveal the impact of some socio-demographic factors on tourism enterprise management. A brief overview is presented of several important socio-demographic factors and their influence on tourism enterprise management. As a result, appropriate indicators are selected. On this basis, analysis is carried out of some important socio-demographic factors that tourism enterprise managers should consider when making managerial decisions in connection with the selection, attraction, and retention of target markets of tourists. Specifically, the factors include the purpose of travel of international tourists by countries of origin worldwide and in Bulgaria for the last years. As a result of the analysis, relevant conclusions are drawn.
Keywords: International tourism, Socio-demographic factors, Tourism enterprise.
JEL Classification L83 · Z32
Keywords: International tourism, Socio-demographic factors, Tourism enterprise.
JEL Classification L83 · Z32
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World Tourism Organization. (2020). Compedium of Tourism Statistics, Data 2014-2018, 2020
Edition, UNWTO, Madrid
REFERENCES
Bachvarov M., & Tonchev T. (1996). Basics of tourism. Sofia, Bulgaria: Tilia.
Bankova, A. (1993). Management. Sofia, Bulgaria: Grafik Amat
Bright, D. S., Cortes, A. H., Gardner, D. G., Hartmann, E., Lambert, J., Leduc, L. M., Leopold, J., Muldoon, J., O’Rourke, J. S., Parboteeah, K. P., Pierce, L. J., Reece, M., Shah, A., Tarjesen, S., Weiss, J., & White, M. A. (2019). Principles of management. Houston, Texas: Rice University. OpenStax
Donnelly, J. H., Gibson, J., & Ivancevich, J. M. (1994). Fundamentals of management. Bulgaria, Sofia: Open Society
https://nsi.bg/bg/content, 2022
https://www.unwto.org/statistic/basic-tourism-statistic, 2022
https://www.unwto.org/tourism-statistics/key-tourism-statistics, 2022
Hunger, D., & Wheeler, T. (2011). Essentials of strategic management. Fifth edition. Prentice Hall
Ivanov, I., Ganchev, P., Penchev, P., Penchev, V., Pencheva, P., & Georgiev, G. (1999). Fundamentals of management. Bulgaria, Veliko Tarnovo: Abagar
Pulido Fernández, J. I., Sáez Cala, A., & Figueroa Domecq, C. (2011). Critical external factors behind hotels’ investments in innovation and technology in emerging urban destinations. Tourism Economics, 17(2), 339-357. https://doi.org/10.5367/te.2011.0033
Robbins, S., & DeCenzo, D. (2005). Fundamentals of management: Essential concepts and applications. Edition 5. Pearson Prentice Hall
Sadler, P. (2003). Strategic management. Kogan Page
Vodenska, M., & Assenova, M. (2011). Introduction to tourism. Bulgaria, Sofia: Matkom
World Tourism Organization. (2020). Compedium of Tourism Statistics, Data 2014-2018, 2020
Edition, UNWTO, Madrid
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