MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT
Róbert Štefko, PhD, Dean of the Faculty of Management
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia
Peter Gallo, CSc. PhD, Senior Lecturer, Assoc. Prof.
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia
Daniela Matušíková, PhD, Senior Lecturer
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia
DOI: https://doi.org/10.31410/tmt.2018.101
Róbert Štefko, PhD, Dean of the Faculty of Management
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia
Peter Gallo, CSc. PhD, Senior Lecturer, Assoc. Prof.
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia
Daniela Matušíková, PhD, Senior Lecturer
Prešov University in Prešov, Faculty of Management, Konštantínova 16, 080 01 Prešov, Slovakia
DOI: https://doi.org/10.31410/tmt.2018.101
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: Chapter deals with the issue of tourism and its development potential in the context of using modern managerial methods. Management is inevitable part of tourism development that can support the activity of chosen region, destination or even tourism facility. In the field of tourism, it is important to know the core potential and by choosing right managerial method this potential can be maximally used and offered to tourism participants. The chapter subscribes the examples of managerial methods that can be used in tourism and in its analytical part it shows real research model that was used to evaluate the potential of selected region of Slovakia. It examines the conditions and possibilities of its use in the aspect of increasing the number of visitors in analysed region. It points to the methodology of calculating the regional potential in the context of modern management theories at a concrete exam-ple. It explains the procedures of using SWOT analysis and other strategic management methods as an important methodological tool for solving the given problem. It points out the professional aspects of solving this problem and its effective use in practice.
Keywords: Tourism importance, tourism development potential, managerial methods, strategic management, improvement potential
REFERENCES
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Centrum podpora regionálneho rozvoja okresu Svidník vypracoval Vidiek n.o. Giraltovce
v spolupráci s ARK – Agentúra Rozvoja Kultúry n.o. v roku 2018.
[5] GALLO, P., 2013. Strategický manažment a controllingové analýzy. Prešov : Dominanta
978-80-967349-6-2
[6] GALLO, P., MATUŠÍKOVÁ, D. GALLO P., ml., DZUROV VARGOVÁ T. 2018.
Tourism development potential in context of modern managerial methods. In: VII.
INTERNATIONAL SCIENTIFIC CONFERENCE MANAGEMENT 2018. Vol. 7, p.
509-514, ISBN 978-80-8165-300-1
[7] GBUROVÁ, J., MATUŠÍKOVÁ, D.2016: Consumer behavior of current travelers in
tourism sphere. [Norristown]: IBIMA, 2016. p.2226-2232. ISBN 978-0-9860419-6-9
[8] KEREKEŠ, J., 2001. Vidiecky cestovný ruch a agroturistika v slovenských obciach
a regiónoch. Bratislava: Združenie miest a obcí Slovenska.
[9] MATUŠÍKOVÁ, D.2014: Agritourism potential as regional development factor. Visnyk of
Volyn institute for economics and management. p.109-118. ISSN 2224-8609
[10] OTEPKA, P. and M. HABÁN, 2007. Vidiecky turizmus a agroturizmus. Vyd. NOI
Bratislava, Nitra. ISBN 978-80-89088-52-2.
[11] ŘEZÁČ, J. 2009. Brno: Moderní management. Brno: Computer Press. ISBN 978-80- 251-
1959-4.
[12] ŠAMBRONSKÁ, K., 2017. Turistické produkty. 2. vyd. Prešov: BOOKMAN. ISBN 978-
80-9165-237-0.
[13] ŠENKOVÁ, A., 2012. Application of the cooperative management in Slovak tourism
industry. In: Management 2012: research management and business in the light of practical
needs. - Prešov: Bookman, 2012. pp. 440-445 ISBN 978-80-89568-38-3.
[14] ŠVEDOVÁ, M., 2013. Regióny a regionalizácia pre manažérov. 1. vyd. Prešov:
BOOKMAN. ISBN 978-80-89568-77-2.
[15] TEJ, J., MATUŠÍKOVÁ, D. 2014. Tourism product creation as a basis of economic
prosperity of a destination. Ekonomičnyj časopys - XXI = Economic annals – XXI. p.45-
48 ISBN 1728-6220
[16] World Tourism Organisation report. [online]. [cit. 21. 10. 2018]. Available at: https://
www.e-unwto.org/doi/abs/10.18111/wtobarometereng.2018.16.4.1
[17] World Tourism Barometer. 2018: UNWTO. Volume 16, Issue 3. [online]. [cit. 21. 10. 2018].
Available at: http://cf.cdn.unwto.org/sites/all/files/pdf/unwto _barometer_2018_june_
edition_excerpt_1.pdf
[18] World Tourism Organisation. UNWTO News 2018. [online]. [cit. 20. 10. 2018]. http://media.
unwto.org/content/unwto-news79
[19] Xhiliola Agaraj & Merita Murati, 2009. „Tourism an Important Sector of Economy
Development,” Annals - Economy Series, vol. 1, pages 83-90.
Keywords: Tourism importance, tourism development potential, managerial methods, strategic management, improvement potential
REFERENCES
[1] BERÁNEK, J., 2013. Ekonomika cestovního ruchu. 1. vyd. Praha: mag CONSULTING.
ISBN 978-808-6724-461.
[2] EUROSTAT, 2017. Tourism. [on line]. [cit. 22. 12. 2017]. Available at: http://ec.europa.eu/
regional_policy/SK/policy/themes/tourism/
[3] DZUROV-VARGOVÁ, KYSELOVÁ, I., 2018. Ekonomické prínosy rozvoja cestovného
ruchu v regióne Gemer. In: Zborník vedeckých príspevkov doktorandov a mladých
vedeckých výskumníkov. p.35-55, ISBN 978-80-89453-46-7.
[4] FILO, Ľ. et al., 2018. Stratégia rozvoja cestovného ruchu v okrese Svidník do roku 2024. Pre
Centrum podpora regionálneho rozvoja okresu Svidník vypracoval Vidiek n.o. Giraltovce
v spolupráci s ARK – Agentúra Rozvoja Kultúry n.o. v roku 2018.
[5] GALLO, P., 2013. Strategický manažment a controllingové analýzy. Prešov : Dominanta
978-80-967349-6-2
[6] GALLO, P., MATUŠÍKOVÁ, D. GALLO P., ml., DZUROV VARGOVÁ T. 2018.
Tourism development potential in context of modern managerial methods. In: VII.
INTERNATIONAL SCIENTIFIC CONFERENCE MANAGEMENT 2018. Vol. 7, p.
509-514, ISBN 978-80-8165-300-1
[7] GBUROVÁ, J., MATUŠÍKOVÁ, D.2016: Consumer behavior of current travelers in
tourism sphere. [Norristown]: IBIMA, 2016. p.2226-2232. ISBN 978-0-9860419-6-9
[8] KEREKEŠ, J., 2001. Vidiecky cestovný ruch a agroturistika v slovenských obciach
a regiónoch. Bratislava: Združenie miest a obcí Slovenska.
[9] MATUŠÍKOVÁ, D.2014: Agritourism potential as regional development factor. Visnyk of
Volyn institute for economics and management. p.109-118. ISSN 2224-8609
[10] OTEPKA, P. and M. HABÁN, 2007. Vidiecky turizmus a agroturizmus. Vyd. NOI
Bratislava, Nitra. ISBN 978-80-89088-52-2.
[11] ŘEZÁČ, J. 2009. Brno: Moderní management. Brno: Computer Press. ISBN 978-80- 251-
1959-4.
[12] ŠAMBRONSKÁ, K., 2017. Turistické produkty. 2. vyd. Prešov: BOOKMAN. ISBN 978-
80-9165-237-0.
[13] ŠENKOVÁ, A., 2012. Application of the cooperative management in Slovak tourism
industry. In: Management 2012: research management and business in the light of practical
needs. - Prešov: Bookman, 2012. pp. 440-445 ISBN 978-80-89568-38-3.
[14] ŠVEDOVÁ, M., 2013. Regióny a regionalizácia pre manažérov. 1. vyd. Prešov:
BOOKMAN. ISBN 978-80-89568-77-2.
[15] TEJ, J., MATUŠÍKOVÁ, D. 2014. Tourism product creation as a basis of economic
prosperity of a destination. Ekonomičnyj časopys - XXI = Economic annals – XXI. p.45-
48 ISBN 1728-6220
[16] World Tourism Organisation report. [online]. [cit. 21. 10. 2018]. Available at: https://
www.e-unwto.org/doi/abs/10.18111/wtobarometereng.2018.16.4.1
[17] World Tourism Barometer. 2018: UNWTO. Volume 16, Issue 3. [online]. [cit. 21. 10. 2018].
Available at: http://cf.cdn.unwto.org/sites/all/files/pdf/unwto _barometer_2018_june_
edition_excerpt_1.pdf
[18] World Tourism Organisation. UNWTO News 2018. [online]. [cit. 20. 10. 2018]. http://media.
unwto.org/content/unwto-news79
[19] Xhiliola Agaraj & Merita Murati, 2009. „Tourism an Important Sector of Economy
Development,” Annals - Economy Series, vol. 1, pages 83-90.
| Štefko_gallo_matušíková_modern_managerial_methods_and_their_potential__in_context_of_regional_tourism_development_pp_101-114.pdf |
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