MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR
Branko Mihailović, Ph.D, Senior Research Associate
Institute of Agricultural Economics, Volgina Street no. 15, 11060 Belgrade, Serbia
Vesna Popović, Ph.D, Scientific Adviser
Institute of Agricultural Economics, Volgina Street no. 15, 11060 Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.143
Branko Mihailović, Ph.D, Senior Research Associate
Institute of Agricultural Economics, Volgina Street no. 15, 11060 Belgrade, Serbia
Vesna Popović, Ph.D, Scientific Adviser
Institute of Agricultural Economics, Volgina Street no. 15, 11060 Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.143
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: In this paper we will research the management of service marketing in modern tourism sector. The tourism market is an extremely dynamic and open system. Aiming to form and maintain long-term relation, the marketing of relations has to understand the users’ expectations, to get familiar with the user, to evaluate service processes, to get a real assessment of service quality and to manage adequately with relations. This is achieved through the interaction or active participation of all participants in the market, as well as by interacting with many other disciplines from which the tourism market collects and provides information.
Keywords: Management, marketing, tourism sector, services, marketing relationship.
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