SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO
Larisa Jovanović, Emeritus Prof.
University ALFA BK, Palmira Toljatija 3, 11070 Belgrade, Serbia
Dragan Živković, PhD
Hotel „Majestic“ d.o.o., Obilićev venac 28, 11000 Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.205
Larisa Jovanović, Emeritus Prof.
University ALFA BK, Palmira Toljatija 3, 11070 Belgrade, Serbia
Dragan Živković, PhD
Hotel „Majestic“ d.o.o., Obilićev venac 28, 11000 Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.205
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: The Sustainable Development Concept in various domains of economics, industry, construction,
architecture environment protection and service businesses has become the leading paradigm of
the 21st century. In the tourism sector, this paradigm is reflected in the orientation towards ecotourism.
The aim of this paper is to present the importance of diversification touristic portfolio for successful
development of sustainable tourism.
Keywords: Sustainable development, ecotourism, natural tourist resources, organic agriculture, organic
food, mineral water, thermal water, diversification tourist portfolio
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