CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM
Ivana Marinović Matović, PhD
Addiko Bank AD, Mihajla Pupina 6, Belgrade, Serbia
Ivana Simić, PhD, Full Professor
Faculty of Economics, University of Niš, Trg kralja Aleksandra Ujedinitelja 11, Serbia
DOI: https://doi.org/10.31410/tmt.2018.277
Ivana Marinović Matović, PhD
Addiko Bank AD, Mihajla Pupina 6, Belgrade, Serbia
Ivana Simić, PhD, Full Professor
Faculty of Economics, University of Niš, Trg kralja Aleksandra Ujedinitelja 11, Serbia
DOI: https://doi.org/10.31410/tmt.2018.277
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: International tourism, both in terms of economic development and globalization, brings positive,
but also negative aspects, such as cultural and communication barriers. The information given
in the paper show that different constraints may become an obstacle in the tourist destination development.
The authors identify and summarize those constraints, cultural and communication barriers,
related to international tourism. Despite the fact that barriers can be managed, reduced or even completely
removed with adequate destination management, the findings of this paper indicate that there is
a need to further improve cultural and communication competency in tourist destinations.
Keywords: Cultural barrier, communication barrier, international tourism, tourist destination
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