BALANCED SCORECARD AS INFORMATION BASIS  OF LEAN MANAGERS IN HOSPITALITY SECTOR

Bojana Novićević Čečević, Assistant Professor
Faculty of Economics, University of Niš, trg kralja Aleksandra Ujedinitelja 11,   Serbia
Tatjana Stevanović, Associate Professor 
Faculty of Economics, University of Niš, trg kralja Aleksandra Ujedinitelja 11,   Serbia

DOI:  ​ ​  ​  ​   ​​   ​https://doi.org/10.31410/tmt.2018.299

3rd International Thematic Monograph - Thematic Proceedings:  Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia;   ISBN 978-86-80194-14-1;   Editors:   Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia

Abstract:   Providing high-quality services at lower prices than competitors is one of business goals
in the hospitality sector. In that sense, in order to preserve and improve their competitive position on
the global market, hospitality managers must first harmonize their operations with the lean business
concept, and then adopt modern performance measurement systems. This is because customers constantly
question the quality of the service received and the way in which it is provided. The purpose of
the paper is to point out the possibility of applying a modern performance measurement system, such
as Balanced Scorecard, for the needs of hospitality managers in order to improve the services provided.

Keywords: Balanced Scorecard, lean managers, hospitality sector

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