WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY
Adrian Nedelcu, Lecturer, PhD
Petroleum-Gas University of Ploiesti, Faculty of Economic Sciences, Ploiesti, No. 39, Bucharest Avenue,
Prahova County, 100680, Romania
Donatella Privitera, Full Time Professor, PhD
University of Catania, Department Scienze della Formazione, Catania, No. 4 Via Biblioteca, Italy
Antonietta Ivona, Associate Professor, PhD
University of Bari Aldo Moro, Piazza Umberto I, No.1, 70121 Bari BA, Italy
Alexandru Ganusceac, Travel Agent
BIBI Touring Travel Agency Touroperator Ploiesti, Romania
DOI: https://doi.org/10.31410/tmt.2018.341
Adrian Nedelcu, Lecturer, PhD
Petroleum-Gas University of Ploiesti, Faculty of Economic Sciences, Ploiesti, No. 39, Bucharest Avenue,
Prahova County, 100680, Romania
Donatella Privitera, Full Time Professor, PhD
University of Catania, Department Scienze della Formazione, Catania, No. 4 Via Biblioteca, Italy
Antonietta Ivona, Associate Professor, PhD
University of Bari Aldo Moro, Piazza Umberto I, No.1, 70121 Bari BA, Italy
Alexandru Ganusceac, Travel Agent
BIBI Touring Travel Agency Touroperator Ploiesti, Romania
DOI: https://doi.org/10.31410/tmt.2018.341
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: Wine and gastronomic tourism is now emerging as one of the most promising segments of the
tourism sector. The purpose of this paper is to analyse the Romanian wine heritage, with an impressive
historical past, to highlight the considerable potential regarding the development of wine tourism in
Romania, the factors that attract and motivate this alternative form of tourism, respectively the efficiency
of a network of thematic routes in Dealu Mare vineyard. The study performs a radiography of wine
tourism in Dealu Mare region, of the ways in which thematic routes, such as the Wine Road, 14 years
after launch, can contribute to the socio-economic development of the Sub-Carpathian region of Prahova,
through moderate investments and rapid results. The goals of local development are to encourage
an attractive territory and a well-defined identity, with a competitive and efficient agriculture and rural
economy with respect for the environment.
Keywords: Dealu Mare vineyard, sustainable viticulture, wine tourism, Urlați, Wine Road
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