A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA
Milan Počuča, PhD, Full Professor
Faculty of Law for Commerce and Judiciary, University Business Academy, Geri Karolja 1, Novi Sad, Serbia
Jelena Matijašević-Obradović, PhD, Associate Professor
Faculty of Law for Commerce and Judiciary, University Business Academy, Geri Karolja 1, Novi Sad, Serbia
DOI: https://doi.org/10.31410/tmt.2018.369
Milan Počuča, PhD, Full Professor
Faculty of Law for Commerce and Judiciary, University Business Academy, Geri Karolja 1, Novi Sad, Serbia
Jelena Matijašević-Obradović, PhD, Associate Professor
Faculty of Law for Commerce and Judiciary, University Business Academy, Geri Karolja 1, Novi Sad, Serbia
DOI: https://doi.org/10.31410/tmt.2018.369
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: One of the most important measures in creating a more competitive position in the tourism
market is the adoption of the appropriate planning documents in the field of tourism and tourism development,
in particular the adoption of a clear and responsible Strategy of tourism development, as well
as defining the key strategic goals and directions of tourism development. The current Strategy lays
particular emphasis on the key modern tourism trends: in the promotion and booking methods, in the
field of accommodation, and with regard to contemporary motives for travel in the global tourism market.
Besides the relevant issues regarding tourism, special emphasis is placed on the strategic approach
to the key modern tourism trends in the Republic of Serbia.
Keywords: Tourism development strategies, the key tourism trends, competitiveness, the Republic of
Serbia
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