DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM
Igor Trandafilović, PhD, Full Professor
Faculty of Management Zaječar, Megatrend University Belgrade, Park šuma Kraljevica bb, Zaječar, Serbia
Aleksandra Pavlović Dimitrijević, MSc
MSc Academic Management Studies
DOI: https://doi.org/10.31410/tmt.2018.493
Igor Trandafilović, PhD, Full Professor
Faculty of Management Zaječar, Megatrend University Belgrade, Park šuma Kraljevica bb, Zaječar, Serbia
Aleksandra Pavlović Dimitrijević, MSc
MSc Academic Management Studies
DOI: https://doi.org/10.31410/tmt.2018.493
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: The main goal of this study was to show that the digital marketing is an adequate and effective
tool of the sustainable management bio-waste in ecotourism. The goal of the work was to point
out the attitude of potential tourists who visit ecological tourist destinations and whether they act on
marketing activities presented through the digital media system. The results of the research have shown
that the digital marketing can be a significant segment of biotope management in ecotourism, considering
the benefits of using digital media. The hypothesis of this research was – the digital marketing is
a significant tool for researching sustainable bio-management, which has been confirmed. It has been
established that the digital marketing is important in spreading awareness about bio-waste management
in the population. The significance of digital marketing of bio-waste management in ecotourism
is confirmed.
Keywords: digital marketing, bio-waste, ecotourism.
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