IMPROVING THE MANAGEMENT OF ENVIRONMENTAL RESOURCES BY INCREASING OCCUPANCY RATE OF SPAS’ CAPACITY:
A CASE STUDY OF SERBIA
Katarina Živković, Msc
Faculty of Organisational Sciences, University of Belgrade, 154 Jove Ilica Street, Belgrade, Serbia
Jasmina Omerbegović-Bijelović, Full Profesor, PhD
Faculty of Organisational Sciences, University of Belgrade, 154 Jove Ilica Street, Belgrade, Serbia
Danica Lečić-Cvetković, Full Profesor, PhD
Faculty of Organisational Sciences, University of Belgrade, 154 Jove Ilica Street, Belgrade, Serbia
Zoran Rakićević, Teaching Assistant
Faculty of Organisational Sciences, University of Belgrade, 154 Jove Ilica Street, Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.621
A CASE STUDY OF SERBIA
Katarina Živković, Msc
Faculty of Organisational Sciences, University of Belgrade, 154 Jove Ilica Street, Belgrade, Serbia
Jasmina Omerbegović-Bijelović, Full Profesor, PhD
Faculty of Organisational Sciences, University of Belgrade, 154 Jove Ilica Street, Belgrade, Serbia
Danica Lečić-Cvetković, Full Profesor, PhD
Faculty of Organisational Sciences, University of Belgrade, 154 Jove Ilica Street, Belgrade, Serbia
Zoran Rakićević, Teaching Assistant
Faculty of Organisational Sciences, University of Belgrade, 154 Jove Ilica Street, Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.621
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: The research presented in this paper indicates one of the options for improving the management
of environmental resources by increasing the occupancy rate of capacities in the spas of the
Republic of Serbia (RS). It is motivated by the current needs of the tourism industry for ideas that can
increase the level of potential utilization of spas in the Republic of Serbia. The aim of the paper is to
use research to test a basic hypothesis, that attracting families with small children can increase the
occupancy rate of the spas’ capacity in the Republic of Serbia. The paper presents table research and
field research. Table research was based on official data from the documents of the Republic of Serbia.
The field research, presented in the paper, has been carried out on a sample of 122 respondents (parents
with small children), that respond in the questionnaire with 20 research questions about the survey
topic. The research results confirm that the creation of better conditions for the stay and pleasure of
families with small children in the Serbian spas, and their encouragement and motivation, may greatly
influence the increase of occupancy rate of the spas’ capacity in the Republic of Serbia. This result
showed to the authorities and management bodies of the tourism industry and spas in the Republic of
Serbia that there is sense to take actions for a massive motivation of families with young children to
use the spa throughout the year. The truthfulness of main hypothesis H(0) is confirmed. Furthermore, it
has also been shown that, by the creative approach, it is possible to generate and check other ideas for
increasing the occupancy rate of spas’ capacity.
Keywords: tourism; environmental resources; spas; management; increasing the occupancy rate of
spas’ capacity; the Republic of Serbia.
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