RUSALLIAS – A BASIS FOR PROMOTING ETHNO-TOURISM IN EASTERN SERBIA
Dobrila Lukić, Scientific Associate
Eight Belgrade Grammar School, Grcica Milenka 71, Belgrade, Serbia
Sladjana Andjelković, Full Professor
Faculty of Geography, University of Belgrade, Studentski trg 3/III, Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.701
Dobrila Lukić, Scientific Associate
Eight Belgrade Grammar School, Grcica Milenka 71, Belgrade, Serbia
Sladjana Andjelković, Full Professor
Faculty of Geography, University of Belgrade, Studentski trg 3/III, Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.701
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Summary: As a distinct type of cultural tourism, ethno-tourism represents a possible and sustainable
business activity that may be beneficial to the growth and recovery of underdeveloped areas in Eastern
Serbia. This primarily relates to areas where the tourism industry has not picked up yet, but which do
have a local cultural potential that may be used to give a shape to a cultural and artistic experience
intended not only for tourists, but also for the local community. The aim of this paper is to present the
Rusallia ritual as a possible form of ethno-tourism. This ritual, in which women, known as Rusallias,
fall into a trance, is typical of the Vlachs native to Eastern Serbia and takes place on the Day of Pentecost.
The purpose of fostering this form of ethno-tourism would be to protect and preserve intangible
cultural heritage in that region. With regard to this, the paper will analyse contemporary ethnographic
research on this custom as well as anthropogeographic research on the Balkan Peninsula carried out
by Jovan Cvijic.
Keywords: Ethno-tourism, Rusallias, Vlachs, Eastern Serbia, Balkan Peninsula.
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