FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION,
AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET
Darko Milošević, Phd
Università LUM Jean Monnet, Casamassima (BA), Italy
Aleksandra Cvetković, Msc, Assistant
Faculty of Management in Zaječar, Megatrend University, Park šuma Kraljevica bb, 19000, Zaječar, Serbia
Miroslava Marić, Phd, Associate Professor
Faculty of Management in Zaječar, Megatrend University, Park šuma Kraljevica bb, 19000, Zaječar, Serbia
DOI: https://doi.org/10.31410/tmt.2018.719
AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET
Darko Milošević, Phd
Università LUM Jean Monnet, Casamassima (BA), Italy
Aleksandra Cvetković, Msc, Assistant
Faculty of Management in Zaječar, Megatrend University, Park šuma Kraljevica bb, 19000, Zaječar, Serbia
Miroslava Marić, Phd, Associate Professor
Faculty of Management in Zaječar, Megatrend University, Park šuma Kraljevica bb, 19000, Zaječar, Serbia
DOI: https://doi.org/10.31410/tmt.2018.719
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: The paper is based on an analysis of business model for online hotel reservation companies,
the technology of used, analysis of tourist demand, competition between them, evaluation of innovative
capabilities, and recommend of future strategy development of reservation systems. Findings of this
study would benefit revenue managers, general managers, hotel owners, and corporate brand managers
to make decisions and to formulate new policies concerning their online distribution, revenue, and
brand optimization strategies.
Keywords: Tourism, computer reservation system (CRS), internet technology, mobile marketing.
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