THE IDENTIFICATION OF THE MAIN FACTORS OF THE DEVELOPMENT OF RURAL TOURISM
ON STARA PLANINA MOUNTAIN
Srđan Novaković, Associate Professor
Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad,
Jevrejska 24/1, 11000 Belgrade, Serbia
Goran Perić, Lecturer
Business School of Applied Studies, Kralja Petra I, no. 1, 18420 Blace, Serbia
DOI: https://doi.org/10.31410/tmt.2018.775
ON STARA PLANINA MOUNTAIN
Srđan Novaković, Associate Professor
Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad,
Jevrejska 24/1, 11000 Belgrade, Serbia
Goran Perić, Lecturer
Business School of Applied Studies, Kralja Petra I, no. 1, 18420 Blace, Serbia
DOI: https://doi.org/10.31410/tmt.2018.775
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: Stara Planina (Old Mountain) has excellent predispositions to the development of rural
tourism, which are satisfied by but few mountains in our country. Its biological, geological and cultural
heritages are very rich. However, this area was not an attractive tourist destination due to a large migration
of the local population. The natural beauties of Stara Planina, in combination with the culture,
tradition, gastronomic specialties and music of Eastern Serbia, can become a recognizable tourist
brand that will improve the image of the region and the state itself, because of which Stara Planina
strong potential for rural tourism development is being discovered. This paper is aimed at identifying
the main factors influencing changes in tourism development and the selection of appropriate strategies,
which in turn will influence identification and assessment during the planning of the strategic
directions of rural tourism development. The factor analysis is the method that allows the identification
of the main factors affecting changes in tourism development and one of the most popular multivariate
techniques aimed at identifying and understanding the basic idea, i.e. the common characteristics of
several variables and a reduction in the number of variables in the analysis.
Keywords: Stara Planina, rural tourism, agriculture development, basic factors of development
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