SIGNIFICANCE AND IMPORTANCE OF INNOVATION IN THE TOURISM INDUSTRY OF EASTERN SERBIA
Mlađan Maksimović, Ph.D., Assistant Professor
Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad,
24/1 Jevrejska Str., 11000 Belgrade, Serbia
Srđan Novaković, Ph.D., Associate Professor
Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad,
24/1 Jevrejska Str., 11000 Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.787
Mlađan Maksimović, Ph.D., Assistant Professor
Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad,
24/1 Jevrejska Str., 11000 Belgrade, Serbia
Srđan Novaković, Ph.D., Associate Professor
Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad,
24/1 Jevrejska Str., 11000 Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2018.787
3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2018, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, Macedonia; ISBN 978-86-80194-14-1; Editors: Vuk Bevanda, associate professor, Faculty of Business Studies, Megatrend University, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia
Abstract: The globalization of the global economy, global competitors, rapid technical and technological
development and global telecommunications are the factors that determine the new conditions
of modern global business and the accelerated development of each activity. Economic propaganda
represents the necessity of tourism and is also one of the essential backbones of its actions carried out
in order to reach the maximum of possibilities. Innovations are one of the accompanying elements of
nowadays that is simply necessary so to maximize opportunities. Considering tourism to be a complex
system, innovation in tourism can be considered as more complex than in some other sectors or industries.
Innovation in tourism does not make it and does not represent an extension of product lines or
a new product component. In this paper, the statistical method of ANOVA will be used to present the
importance and significance of innovations in the tourism industry of Eastern Serbia in order to come
to the knowledge that innovations in tourism become more apparent, where the tourism industry of
Eastern Serbia, as part of that process, has to direct its goals towards innovations.
Keywords: innovations, tourism industry, Eastern Serbia
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