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4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

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STRATEGIC MANAGEMENT TOOLS AS A PREREQUISITE  FOR MAINTAINING COMPETITIVENESS  IN THE SLOVAK HOTEL INDUSTRY

Alžbeta Kiráľová  
College of Regional Development and Banking Institute – AMBIS, a. s., Lindnerova575/1, 180 00 Praha  8 – Libeň, Czech Republic

Andrej Malachovský
Matej Bel University, Faculty of Economics, Tajovského 10, 975 90 Banská Bystrica, Slovakia

DOI:   ​​https://doi.org/10.31410/tmt.2019.1
​
4th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-29-5;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade

Abstract: The paper focuses on the application of modern strategic management tools in the Slovak
hotel industry. It aims to identify the level of utilization of the management tools in hotels in Slovakia.
The study evaluates the application of modern management tools using mathematical and statistical
methods, including mean values and standard deviation. The result of the research indicates that hotels
in Slovakia do not utilize the possibilities the strategic management tools offer mostly because the hotel
managers significantly lacked relevant knowledge of these tools. The results demonstrate that the most
used strategic management tools in monitored hotels include Customer Relationship Management and
Strategic Planning, followed by Internal Relationship Management, Controlling, Outsourcing, Benchmarking,
Social Media, and Supplier Relationship Management, respectively. The findings of this study
can help to maximize the full potential of hotels and improve their competitiveness by creating awareness
of the importance and usage of strategic management tools.

Keywords: Hotel Industry, Management, Strategic Management Tools, Competitiveness, Slovakia.

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