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STRATEGIC MANAGEMENT TOOLS AS A PREREQUISITE FOR MAINTAINING COMPETITIVENESS IN THE SLOVAK HOTEL INDUSTRY Alžbeta Kiráľová College of Regional Development and Banking Institute – AMBIS, a. s., Lindnerova575/1, 180 00 Praha 8 – Libeň, Czech Republic Andrej Malachovský Matej Bel University, Faculty of Economics, Tajovského 10, 975 90 Banská Bystrica, Slovakia DOI: https://doi.org/10.31410/tmt.2019.1 4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-29-5; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
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Abstract: The paper focuses on the application of modern strategic management tools in the Slovak hotel industry. It aims to identify the level of utilization of the management tools in hotels in Slovakia. The study evaluates the application of modern management tools using mathematical and statistical methods, including mean values and standard deviation. The result of the research indicates that hotels in Slovakia do not utilize the possibilities the strategic management tools offer mostly because the hotel managers significantly lacked relevant knowledge of these tools. The results demonstrate that the most used strategic management tools in monitored hotels include Customer Relationship Management and Strategic Planning, followed by Internal Relationship Management, Controlling, Outsourcing, Benchmarking, Social Media, and Supplier Relationship Management, respectively. 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Registration number.: 28157347