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4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

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METHODICAL APPROACHES TO ASSESSMENT OF FACTORS OF TOURISM COMPETITIVENESS OF THE REPUBLIC OF BELARUS

Svetlana Khomitch
Olga Mozgovaya
Vladimir Smoley
Alina Martsinovich
Belarusian State University, Faculty of International Relations, Department of International Tourism;
Minsk, Republic of Belarus

DOI:   ​​https://doi.org/10.31410/tmt.2019.109
​
4th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-29-5;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade

Abstract: In the chapter the basic European and international standards of the assessment of a national
tourism product are considered. The key components of the Travel & Tourism Competitiveness Index are
analysed with a view to identifying specific factors which determine the competitive advantages of the
country in the tourism market. In accordance with the World Economic Forum methodology, the assessment
of the quantitative and qualitative indicators forming the competitiveness of the national tourism
product of the Republic of Belarus is carried out. On the basis of the calculated subindices, SWOT-Clock
analysis, and Competitive Advantages Profile the tourism competitiveness of the Republic of Belarus
is estimated. The principal competitive advantages of the national tourism product are revealed with
a view to improving the national tourism policy. A special algorithm for the elaboration of the tourism
destination development strategy for any destination is compiled on the basis of the research.

Keywords: Tourism Competitiveness, Tourism Product, Competitiveness Assessment, Competitive Advantages,  Tourism Destination Competitiveness Strategy, Travel & Tourism Competitiveness Index,
Republic of Belarus.

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