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METHODICAL APPROACHES TO ASSESSMENT OF FACTORS OF TOURISM COMPETITIVENESS OF THE REPUBLIC OF BELARUS Svetlana Khomitch Olga Mozgovaya Vladimir Smoley Alina Martsinovich Belarusian State University, Faculty of International Relations, Department of International Tourism; Minsk, Republic of Belarus DOI: https://doi.org/10.31410/tmt.2019.109 4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-29-5; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
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Abstract: In the chapter the basic European and international standards of the assessment of a national tourism product are considered. The key components of the Travel & Tourism Competitiveness Index are analysed with a view to identifying specific factors which determine the competitive advantages of the country in the tourism market. In accordance with the World Economic Forum methodology, the assessment of the quantitative and qualitative indicators forming the competitiveness of the national tourism product of the Republic of Belarus is carried out. On the basis of the calculated subindices, SWOT-Clock analysis, and Competitive Advantages Profile the tourism competitiveness of the Republic of Belarus is estimated. The principal competitive advantages of the national tourism product are revealed with a view to improving the national tourism policy. A special algorithm for the elaboration of the tourism destination development strategy for any destination is compiled on the basis of the research. Keywords: Tourism Competitiveness, Tourism Product, Competitiveness Assessment, Competitive Advantages, Tourism Destination Competitiveness Strategy, Travel & Tourism Competitiveness Index, Republic of Belarus. REFERENCES Bahar, O., & Kozak, M. (2007). Advancing Destination Competitiveness Research. Journal of Travel & Tourism Marketing, 22(2), 61–71. https://doi.org/10.1300/j073v22n02_05 Cracolici, M. F., Nijkamp, P., & Rietveld, P. (2008). Assessment of tourism competitiveness by analysing destination efficiency. Tourism Economics, 14(2), 325-342. https://doi.org/10.5367/000000008784460427 Dupeyras, A., & MacCallum, N. (2013). Indicators for measuring competitiveness in tourism. https://doi.org/10.1787/5k47t9q2t923-en Dwyer, L., & Kim, C. (2003). Destination competitiveness: determinants and indicators. 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