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WHAT IS THE IMPACT OF PRICE FACTORS ON SUSTAINABLE TOURISM COMPETITIVENESS? Snežana Radukić University of Niš, Faculty of Economics, Trg kralja Aleksandra Ujedinitelja No. 11, 18000 Niš, Republic of Serbia Zorana Kostić Faculty of Sciences and Mathematics, University of Niš, Republic of Serbia, Višegradska No. 33, 18000 Niš, Republic of Serbia DOI: https://doi.org/10.31410/tmt.2019.169 4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-29-5; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
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Abstract: The purpose of this paper is to evaluate the connection between price competitiveness and overall tourism competitiveness of the Balkans and Eastern Europe Countries. By comparing the selected economic variables, a comparative analysis of the price competitiveness in tourism for this group of countries in the period from 2007 to 2018 was carried out. The empirical research was designed to test whether the Balkans and Eastern Europe countries which are more competitive in tourism simultaneously have lower price competitiveness. The hypothesis has been tested by using modern statistical software. The significance of this research arises from the current debate whether the price factors of competitiveness in tourism are sustainable in long run. Taking into account the specificities of the tourism sector in different countries, and combining observations and suggestions, the paper could give significant contribution to understanding the trends, issues and policies in this area. 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