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4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

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ADVANTAGES, CHALLENGES AND WEAKNESSES OF SPA TOURISM IN SERBIA

Goran Dašić
Modern Business School – Terazije 27, 11000 Belgrade, Serbia

Ana Anufrijev
“Čačak” Business School, Higher Education Institution for Applied Studies, Gradski park 2, 11080 Belgrade,
Serbia; Modern Business School, Terazije 27, 11000 Belgrade, Serbia

Dragan Milačić
“Čačak” Business School, Higher Education Institution for Applied Studies, Gradski park 2, 11080 Belgrade,
Serbia

DOI:   ​​https://doi.org/10.31410/tmt.2019.359
​
4th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-29-5;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade

Abstract: Spa tourism services have recently reached a synergy of parameters that are bounded by
commercial, traditional and therapeutic practices. Spa therapies have been present since ancient times
through various forms, depending on the cultural, social and political environment they have existed
in. The trend of connecting medicine and spa tourism is generally known and accepted, and as such it
multiplies with the following contents: architecture, sustainable development, massage, spa and wellness,
traditional and modern medicine. Serbia is rich in spas and, in recent times, has been working
on revitalising spa tourism and improving its content. This chapter gives a structured overview of the
current situation and shows the possible ways of further development with its advantages and difficulties,
for later deeper analyses.
​
Keywords: health tourism, spa tourism, spa destination, challenges.

​REFERENCES

​​​Anufrijev, A., Dašić, G. (2018) Challenges of spa tourism in the Republic of Serbia for the rehabilitation
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Stanković, S., Priroda kao turistička vrednost Jugoslavije, Zbornik radova „Turistički potencijali
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Tabayashi, A. (2010). Regional Development owing to the Commodification of Rural Spaces in
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The Law on Spas, Official Gazette of RS, No. 80/92, 67/93
Travel & Tourism Economic Impact 2017 (2017). World Travel & Tourism Council
World Tourism Organization (UNWTO) - http://www2.unwto.org/en
Vanhove, N. (2005). The Economics of Tourism Destinations, Elsevier Butterworth-Heinemann,
Oxford.
4th_international_thematic_monograph_2019_pp._359-370.pdf
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