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4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

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PRIORITIZATION OF STRATEGIES  FOR BREZOVICA SKI RESORT DEVELOPMENT  USING SWOT-AHP METHODOLOGY

Bojan Stojčetović
High Technical School of Professional Education Zvecan, Nušićeva 6, Zvečan

Sanja Marković
High Technical School of Professional Education Zvecan, Nušićeva 6, Zvečan

Živče Šarkoćević
Faculty of Technical Sciences, Knjaza Milosa 7, Kosovska Mitrovica

DOI:   ​​https://doi.org/10.31410/tmt.2019.459
​
4th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-29-5;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade

Abstract: Purpose of this chapter is to define relevant strategies for the development of ski resort Brezovica.
To this end, the hybrid SWOT-AHP methodology was applied to get insight at the current state.
The SWOT analysis included a total of 24 factors. Based on the current situation, appropriate development
strategies have been defined. A total of 6 strategies have been defined. However, conventional SWOT
analysis does not allow the evaluation and ranking of these strategies. That is why the AHP methodology
is introduced. According to the results, the WT1 strategy (development all-year-round tourist offer availability) is top ranked. Also, sensitivity analysis of SWOT groups and factors of highest importance (S1, W2, O1, T4, and T6) was performed. According to the results of the sensitivity analysis, all changes in the rank of the strategies are the result of changes of more than 10% relative to the initial values of SWOT groups and factors, so it can be concluded that the proposed model is stable and the results obtained are relevant.
​
Keywords: SWOT, AHP, Brezovica.

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