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4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

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THE ROLE AND CHARACTERISTICS OF RURAL TOURISM IN SERBIA: CASE STUDY OF VOJVODINA REGION

Branislav Vlahović
University of Novi Sad, Faculty of Agriculture, Trg Dositeja Obradovića 8, 21 000 Novi Sad, Serbia

Dubravka Užar
University of Novi Sad, Faculty of Agriculture, Trg Dositeja Obradovića 8, 21 000 Novi Sad, Serbia

DOI:   ​​https://doi.org/10.31410/tmt.2019.475
​
4th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-29-5;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade

Abstract: Serbia is a land of rural character and is one of the most agrarian countries in Europe. The rich
natural, cultural and historical diversity of the Republic of Serbia creates exceptional conditions for the
development of rural tourism, as well as the placement of the wide offer for different segments of demand
in the tourist market. Understanding consumer behaviour in rural tourism is a necessary condition for the
successful diversification of any rural socio-economic system. The aim of the research is to examine the
attitudes and preferences of potential users of rural tourism services in the Republic of Serbia. It is important
to identify tourist needs in order to create the best supply of rural tourism. Rural tourism provides
a new and different experience that cannot be achieved at traditional mass tourism destinations. These
results could provide useful insight for decision makers, in particular as regards local planning strategies.

Keywords: Rural Tourism, Agrotourism, Tourists, AP Vojvodina.

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4th_international_thematic_monograph_2019_pp._475-491.pdf
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