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4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

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FACTORS AFFECTING THE NUMBER OF VISITS OF ZOOS IN THE CZECH REPUBLIC
​
Markéta Kalábová
University of Economics, Prague, W. Churchill Sq. 1938/4, 130 67 Prague 3, Czech Republic

Lukáš Nekolný
Charles University, Albertov 6, 128 43 Prague 2, Czech Republic

Linda Machová
University of Economics, Prague, W. Churchill Sq. 1938/4, 130 67 Prague 3, Czech Republic

Zdenka Petrů
University of Economics, Prague, W. Churchill Sq. 1938/4, 130 67 Prague 3, Czech Republic

DOI:   ​​https://doi.org/10.31410/tmt.2019.603
​
4th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-29-5;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade

Abstract: Zoological gardens represent a very important part of tourism. The main aim of this contribution
is to find out which factors have significant impact on number of visits in zoos in the Czech Republic.
The scripting language R was used for statistical evaluation. After statistical evaluation using
the Spearman correlation coefficient, it was found that the factors related to the number of zoo visits are
the level of own income adjusted for admission, which was evaluated for a very strong correlation rate,
i.e. Spearman correlation coefficient 0.92 and p-value (after Holm correction) 7·10-9, and the amount
of adult admission with a slightly lower correlation rate, i.e. 0.69 and p-value 0.03. Other analysed
factors, i.e. the size of the exposition part of the zoo (Spearman 0.58, p-value 0.11), the total number of
species kept in the zoo (Spearman 0.44, p-value 0.31), the amount of public subsidies provided to the zoo
(Spearman 0.54, p-value 0.16), the number of inhabitants in the region (Spearman -0.19, p-value 0.8)
and the number of tourists in the region (Spearman 0.23, p-value 0.8) in which the zoo is located have
no significant impact on attendance.

Keywords: zoological gardens, attendance, wildlife tourism, tourism, Czech Republic.

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4th_international_thematic_monograph_2019_pp._603-615.pdf
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