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WELLNESS AND THERMAL TOURISM: AN INSIGHT FROM ITALY Antonietta Ivona University of Bari Aldo Moro, Piazza Umberto I, No.1, 70121, Bari, Italy Adrian Nedelcu Petroleum-Gas University of Ploiesti, Faculty of Economic Sciences, Ploiesti, No. 39, Bucharest Avenue, Prahova County, 100680, Romania Alexandru Ganusceac Faculty of Geography, University of Bucharest, No. 1, Nicolae Bălcescu Avenue, 010041, Bucharest, Romania Donatella Privitera University of Catania, Department of Educational Sciences, No. 4 Via Biblioteca, 95124, Catania, Italy DOI: https://doi.org/10.31410/tmt.2019.77 4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-29-5; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
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Abstract: Wellness and thermal tourism is changing at national and international levels even taking in account the growth rates of, and changes in, global consumption patterns. In this context, the objective of this study is to track a view on thermal tourism in Italy, focusing on a case study in the Apulia region. The primary function is therefore to establish important territorial safeguards aimed at satisfying the health demands of the population, while complying with the principles of therapeutic appropriateness and managerial efficiency. The analysis highlights the need to continue developing knowledge in a sector with great growth potential, especially in European countries. Keywords: Health Tourism, Apulia Region, Case study, Thermalism. REFERENCES Dai Prà, E. (2013). Geografie del benessere. La riqualificazione ecosostenibile del comparto termale e patermale in Trentino. Milano: Franco Angeli. Diener, E., Suh, E. M., Lucas, R. E., & Smith, H. L. (1999). Subjective well-being: Three decades of progress, Psychological Bulletin, 125, pp. 276-302. Ebiterme (2018). L’economia del settore termale. Rapporto 2017, www.federterme.it, Accessed October 2019. GWI, Global Wellness Institute (2018). Global Wellness Economy Monitor, October. https:// globalwellnessinstitute.org/wpcontent/uploads/2019/04/GWIWellnessEconomyMonitor2018_ 042019.pdf. Gregori, G., & Cardinali, S. (2012). Wellbeing Marketing. Profili di ricerca e nuovi strumenti di gestione nel mercato del benessere. Milano: Franco Angeli. ISTAT (2017). Cittadini, Imprese e ICT, Statistiche, report, pp. 1-27. Ivona, A. (2019). Scelte geoeconomiche per la valorizzazione del territorio. Opportunità e vincoli dall’entroterra al mare. Bari: WIP Edizioni. Kervankıran, I. (2016). Between Traditional and Modern: Thermal Tourism in Turkey. In I. Egresi (Eds.), Alternative Tourism in Turkey (pp. 109-124). AG: Springer International Publishing. Lo, C. (2019). Self and cultural preservation through spa and wellness tourism: an interview with Laura Ell, https://www.travindy.com/2019/09/self-and-cultural-preservation-throughspa- and-wellness-tourism-an-interview-with-laura-ell/. Nawijn, J. (2011). Determinants of Daily Happiness on Vacation. Journal of Travel Research, 50(5), pp. 559-566. Palmisciano, M., Quaranta, M., & Russo, E. (2000) (Ed). La zona umida della Salina di Margherita di Savoia, Trinitapoli (FG): Centro Regionale di Servizi Educativi e Culturali. Privitera, D. (2014). Gli stabilimenti termali nello spazio virtuale. La percezione dei visitatori on-line. Geotema, 46, pp. 160-165. Puczkó, L., & Smith, M. (2018). The Tourism Observatory for Health, Wellness and Spa, 5th International Wellness, Spa & Travel Monitor, pp. 1-42. Puglia Promozione (2019). Il turismo in Puglia 2019/2020, www.agenziapugliapromozione.it. Quintela, J.A., & Costa, J.C.M. (2015). Health and Wellness Tourism – A Strategic Plan for Tourism and Thermalism valorization of São Pedro do Sul. In M. Peris-Ortiz & J. Álvarez García (Eds.), Health and Wellness Tourism: Emergence of a New Market Segment. Switzerland: Springer International Publishing. Ramos, A., & Santos, A. (2002). The Quality and Innovation in Thermal Tourism Destinations. https://pdfs.semanticscholar.org/520d/066522e0a7ae0b73bc0f94c9f1e113dbe456.pdf. Rinella, F. (2019). Le Terme di Margherita di Savoia: volano per lo sviluppo locale?. In A. Ivona (Eds), Scelte geoeconomiche per la valorizzazione del territorio. Opportunità e vincoli dall’entroterra al mare (pp. 52-56). Bari: WIP Edizioni. Rocca, G. (2014) (Ed). Dal Convegno di Aosta al Convegno di Catania: l’avanzamento degli studi condotti dal Gruppo di lavoro A.Ge.I., Geotema, 46, pp. 12-19. Tabacchi, M.H. (2010). Current research and events in the spa industry. Cornell Hospitality Quarterly, 51(1), 102-117. Tabayashi, A. (2010). Regional development owing to the commodification of rural spaces in Japan, Geographical Review of Japan Series B, 82(2), pp. 103-125. Thielmann, T. (2010). Locative Media and Mediated Localities. An Introduction to Media Geography. Aether, The Journal of media geography, 2, pp. 1-17. UNWTO (2019). World Tourism Organization and Global Tourism Economy Research Centre, UNWTO/GTERC Asia Tourism Trends – 2019 Edition, Executive Summary, Madrid: UNWTO. Virtuoso Life (2017). 7 Big Trends in Wellness Tourism to Experience Now. http://blog.virtuoso. com/tips-and-trends/7-trends-wellness-tourism-experience-now/. 
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