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4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

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WELLNESS AND THERMAL TOURISM: AN INSIGHT FROM ITALY

Antonietta Ivona
University of Bari Aldo Moro, Piazza Umberto I, No.1, 70121, Bari, Italy

Adrian Nedelcu
Petroleum-Gas University of Ploiesti, Faculty of Economic Sciences, Ploiesti, No. 39, Bucharest Avenue,
Prahova County, 100680, Romania

Alexandru Ganusceac
Faculty of Geography, University of Bucharest, No. 1, Nicolae Bălcescu Avenue, 010041, Bucharest, Romania

Donatella Privitera
University of Catania, Department of Educational Sciences, No. 4 Via Biblioteca, 95124, Catania, Italy

DOI:   ​​https://doi.org/10.31410/tmt.2019.77
​
4th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2019,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN 978-86-80194-29-5;   Editors:   Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade

Abstract: Wellness and thermal tourism is changing at national and international levels even taking in
account the growth rates of, and changes in, global consumption patterns. In this context, the objective
of this study is to track a view on thermal tourism in Italy, focusing on a case study in the Apulia region.
The primary function is therefore to establish important territorial safeguards aimed at satisfying the
health demands of the population, while complying with the principles of therapeutic appropriateness
and managerial efficiency. The analysis highlights the need to continue developing knowledge in a sector
with great growth potential, especially in European countries.

Keywords: Health Tourism, Apulia Region, Case study, Thermalism.

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