ANALYSIS OF HEALTH TOURISM IN THE REPUBLIC OF SERBIA AND THE CZECH REPUBLIC
Bela Muhi - University Educons, Vojvode Putnika bb, 21208 Sremska Kamenica, Serbia
Jelena Vemić Đurković - University Educons, Vojvode Putnika bb, 21208 Sremska Kamenica, Serbia
DOI: https://doi.org/10.31410/tmt.2020.227
5th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2020, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-42-4; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: Tourism is one of the most dynamic economic sectors, which is constantly evolving and differentiating. As a result of changing economic conditions and current social trends, the behavior of tourism participants who are looking for a more targeted and diverse offer is changing, which leads to the emergence of new and specific forms of tourism. One of these specific forms of tourism is health tourism.
This paper aims to analyze tourism in Serbia and the Czech Republic with a special focus on health tourism. The Czech Republic has become one of the top health tourism destinations in Europe. On the other side in Serbia, health tourism has been in the process of development and internationalization in the past few years. In order to successfully develop health tourism, Serbia should follow the example and learn from developed countries in this field, and that is why this paper will describe good examples from the Czech Republic.
Keywords: Tourism, Health tourism, Serbia, Czech Republic.
REFERENCES
Connell, J. (2008). Tummy tucks and the Taj Mahal?: Medical tourism and the globalization of
health care. In Woodside, A. & Martin, D. (Eds.). Tourism management analysis, behaviour
and strategy. Wallingford: CABI Publishing. pp. 232-244.
Dašić, D. (2018). Menadžment zdravstvenog i medicinskog turizma - mogući pravci razvoja u
Republici Srbiji, Ekonomski signali, 2018, 13(l). pp 041-056.
Dunn, H. (1959). High-level wellness for man and society. American Journal of Public Health
and the Nations Health, 49(6), pp. 786-792.
Foret, M. & Foretová, V. (2001). Jak rozvíjet místní cestovní ruch. Praha: Grada Publishing, a.s.
Guy, B. S., Henson J. L.N. & Dotson M. J. (2015). Characteristics of consumers likely and
unlikely to participate in medical tourism.” International Journal of Healthcare Management
8(2): pp. 68-76.
Havránková, A. (2019). Specifické formy cestovního ruchu. Liberec: Technická univerzita
Hesková, M. (2006). Cestovní ruch – pro VOŠ A VŠ. Praha: Fortuna.
Hrabovski-Tomić, E. (2007). Destinacije zdravstvenog turizma (sa osvrtom na banje Vojvodine),
Novi Sad: Prometej
https://www.placidway.com/country/59/Czech-Republic-Medical-Tourism, retrieved on 13.11.2020
https://www.turistickisvet.com/ retrieved on 02.11.2020
https://www.zdravlje.gov.rs - Ministry of Health of the Republic of Serbia
Ignjatijević, S., & Čavlin, M. (2016). The analysis of the offers of medical tourism in Serbia.
TISC - Tourism International Scientific Conference Vrnjačka Banja, 1(1), pp. 70-87. Retrieved
from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/209
Jarolímková, L. (2018). Cestovní ruch České republiky. Praha: VŠE
Kotíková, H. (2013). Nové trendy v nabídce cestovních ruchu: nové produkty z hlediska motivace
účastníků cestovního ruchu: nové trendy v nabídce turismu pro specifické skupiny:
názorné příklady ze zahraničí i z České republiky. Praha: Grada Publishing, a.s.
Milićević, S. & Petrović, J. (2017). Tourist products in the function of improving competitiveness
of Serbia as a tourist destination. TISC-Tourism International Scientific Conference
Vrnjačka Banja, 2(1), pp. 167-183.
Milićević, S. (2013). Health tourism - megatrend on the tourist market, Megatrend Review, 10(4),
pp. 163 – 175.
Milićević, S., Milovanović, V. & Mandarić, M. (2013). Potentials of Serbia as medical tourism
destination at the international tourism market, Actual Problems of Economics 142(4). pp.
397-404.
Miller, J. (2005). Wellness: The history and development of a concept. Spektrum Freizeit, 1, pp.
84-102.
Milovanović, V. & Miličević, S. (2014). Upravljanje turističkim proizvodom Srbije u funkciji
unapređenja konkurentnosti na međunarodnom turističkom tržištu, Menadžment u hotelijerstvu
i turizmu, 2(1), pp. 38-48.
Mueller, H., & Kaufmann, E. (2001). Wellness tourism: Market analysis of a special health
tourism segment and implications for the hotel industry. Journal of Vacation Marketing,
7(1), pp. 5-17.
Muhi, B., Kovačević, J. (2010). Resursna osnova i pregled tržišnih potencijala wellness turizma
u Vojvodini, časopis Turističko poslovanje, 6/2010. pp. 99-109.
Nemeckova, E. (2016). Medical Tourism within the Czech Republic. Prague: Charles University
in Prague, Faculty of Social Sciences
Perić, G., Stojiljković, M., Gašić, M., Ivanović, V., (2018). Perspectives of development of spa
tourism in Serbia, Journal of Awareness, 2(1), pp. 597- 614
Smith, M. & Puczko, L. (2009). Health and Wellness Tourism, Oxford: Elsevier.
Špačková, P. (2019). Turismus a jeho vliv na Národní park České Švýcarsko. Liberec: Technická
univerzita v Liberci.
Spasojević, M., Šušić, V. (2011). Savremene tendencije u razvoju zdravstvenog turizma u svetu
i Srbiji, časopis Teme, 2011/1, pp. 149-162.
Speier, A. (2011). Health Tourism in a Czech Health Spa, Anthropology and Medicine, 18/1,
pp.125-136.
Stanković, S. (2009). Banje Srbije, Beograd: Zavod za izdavanje udžbenika
Statistical Yearbook of the Republic of Serbia, 2011 - 2016, Statistical Release - Catering and
Tourism Statistics
Strategija razvoja turizma Republike Srbije za period od 2016. do 2025. godine (Tourism development
strategy of the Republic of Serbia for the period from 2016 to 2025)
Sziva, I. (2010). Gulliver: in the land of giants? The opportunities of the Hungarian initiations
in the surgical medical touristic market, Annual Conference, Travel and Tourism Research
Association Europe, Budapest, Hungary, pp. 338.
Tseng, H. (2013). Medical health care tourism: Why patients go overseas and what nurse practitioners
need to know. International Journal of Healthcare Management 6(2), pp. 132-135.
Vystouil, J., Šauer, M., & Bobková, M. (2017). Spa, Spa Tourism and Wellness Tourism in the
Czech Republic. Czech Journal of Tourism, 6(1), pp. 5–26.
Yuta - Nacionalna asocijacija turističkih agencija Srbije, http://www.yuta.rs/turisticke-agencije
This paper aims to analyze tourism in Serbia and the Czech Republic with a special focus on health tourism. The Czech Republic has become one of the top health tourism destinations in Europe. On the other side in Serbia, health tourism has been in the process of development and internationalization in the past few years. In order to successfully develop health tourism, Serbia should follow the example and learn from developed countries in this field, and that is why this paper will describe good examples from the Czech Republic.
Keywords: Tourism, Health tourism, Serbia, Czech Republic.
REFERENCES
Connell, J. (2008). Tummy tucks and the Taj Mahal?: Medical tourism and the globalization of
health care. In Woodside, A. & Martin, D. (Eds.). Tourism management analysis, behaviour
and strategy. Wallingford: CABI Publishing. pp. 232-244.
Dašić, D. (2018). Menadžment zdravstvenog i medicinskog turizma - mogući pravci razvoja u
Republici Srbiji, Ekonomski signali, 2018, 13(l). pp 041-056.
Dunn, H. (1959). High-level wellness for man and society. American Journal of Public Health
and the Nations Health, 49(6), pp. 786-792.
Foret, M. & Foretová, V. (2001). Jak rozvíjet místní cestovní ruch. Praha: Grada Publishing, a.s.
Guy, B. S., Henson J. L.N. & Dotson M. J. (2015). Characteristics of consumers likely and
unlikely to participate in medical tourism.” International Journal of Healthcare Management
8(2): pp. 68-76.
Havránková, A. (2019). Specifické formy cestovního ruchu. Liberec: Technická univerzita
Hesková, M. (2006). Cestovní ruch – pro VOŠ A VŠ. Praha: Fortuna.
Hrabovski-Tomić, E. (2007). Destinacije zdravstvenog turizma (sa osvrtom na banje Vojvodine),
Novi Sad: Prometej
https://www.placidway.com/country/59/Czech-Republic-Medical-Tourism, retrieved on 13.11.2020
https://www.turistickisvet.com/ retrieved on 02.11.2020
https://www.zdravlje.gov.rs - Ministry of Health of the Republic of Serbia
Ignjatijević, S., & Čavlin, M. (2016). The analysis of the offers of medical tourism in Serbia.
TISC - Tourism International Scientific Conference Vrnjačka Banja, 1(1), pp. 70-87. Retrieved
from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/209
Jarolímková, L. (2018). Cestovní ruch České republiky. Praha: VŠE
Kotíková, H. (2013). Nové trendy v nabídce cestovních ruchu: nové produkty z hlediska motivace
účastníků cestovního ruchu: nové trendy v nabídce turismu pro specifické skupiny:
názorné příklady ze zahraničí i z České republiky. Praha: Grada Publishing, a.s.
Milićević, S. & Petrović, J. (2017). Tourist products in the function of improving competitiveness
of Serbia as a tourist destination. TISC-Tourism International Scientific Conference
Vrnjačka Banja, 2(1), pp. 167-183.
Milićević, S. (2013). Health tourism - megatrend on the tourist market, Megatrend Review, 10(4),
pp. 163 – 175.
Milićević, S., Milovanović, V. & Mandarić, M. (2013). Potentials of Serbia as medical tourism
destination at the international tourism market, Actual Problems of Economics 142(4). pp.
397-404.
Miller, J. (2005). Wellness: The history and development of a concept. Spektrum Freizeit, 1, pp.
84-102.
Milovanović, V. & Miličević, S. (2014). Upravljanje turističkim proizvodom Srbije u funkciji
unapređenja konkurentnosti na međunarodnom turističkom tržištu, Menadžment u hotelijerstvu
i turizmu, 2(1), pp. 38-48.
Mueller, H., & Kaufmann, E. (2001). Wellness tourism: Market analysis of a special health
tourism segment and implications for the hotel industry. Journal of Vacation Marketing,
7(1), pp. 5-17.
Muhi, B., Kovačević, J. (2010). Resursna osnova i pregled tržišnih potencijala wellness turizma
u Vojvodini, časopis Turističko poslovanje, 6/2010. pp. 99-109.
Nemeckova, E. (2016). Medical Tourism within the Czech Republic. Prague: Charles University
in Prague, Faculty of Social Sciences
Perić, G., Stojiljković, M., Gašić, M., Ivanović, V., (2018). Perspectives of development of spa
tourism in Serbia, Journal of Awareness, 2(1), pp. 597- 614
Smith, M. & Puczko, L. (2009). Health and Wellness Tourism, Oxford: Elsevier.
Špačková, P. (2019). Turismus a jeho vliv na Národní park České Švýcarsko. Liberec: Technická
univerzita v Liberci.
Spasojević, M., Šušić, V. (2011). Savremene tendencije u razvoju zdravstvenog turizma u svetu
i Srbiji, časopis Teme, 2011/1, pp. 149-162.
Speier, A. (2011). Health Tourism in a Czech Health Spa, Anthropology and Medicine, 18/1,
pp.125-136.
Stanković, S. (2009). Banje Srbije, Beograd: Zavod za izdavanje udžbenika
Statistical Yearbook of the Republic of Serbia, 2011 - 2016, Statistical Release - Catering and
Tourism Statistics
Strategija razvoja turizma Republike Srbije za period od 2016. do 2025. godine (Tourism development
strategy of the Republic of Serbia for the period from 2016 to 2025)
Sziva, I. (2010). Gulliver: in the land of giants? The opportunities of the Hungarian initiations
in the surgical medical touristic market, Annual Conference, Travel and Tourism Research
Association Europe, Budapest, Hungary, pp. 338.
Tseng, H. (2013). Medical health care tourism: Why patients go overseas and what nurse practitioners
need to know. International Journal of Healthcare Management 6(2), pp. 132-135.
Vystouil, J., Šauer, M., & Bobková, M. (2017). Spa, Spa Tourism and Wellness Tourism in the
Czech Republic. Czech Journal of Tourism, 6(1), pp. 5–26.
Yuta - Nacionalna asocijacija turističkih agencija Srbije, http://www.yuta.rs/turisticke-agencije
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