BIRDWATCHING AS A NEW RESOURCE OR SERBIAN ECO-TOURISM DEVELOPMENT
Mario Lukinović - Faculty of Law, Union University, Belgrade, Serbia
Larisa Jovanović - Alfa BK University, 3 Palmira Toljatija, 11070 Belgrade, Serbia
DOI: https://doi.org/10.31410/tmt.2020.271
5th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2020, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-42-4; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: The topic of this paper is the branding of the tourist offer of birdwatching in Belgrade. Although it brings significant income to the world, birdwatching in Serbia is still not adequately recognized and there is no developed offer of programs for bird watchers. Serbia has no access to the sea and must rely on eco-tourism, primarily spa and rural tourism. Unlike other types of tourism, birdwatching does not require significant investments in infrastructure. It is practiced by nature lovers of all ages and develops in all areas where birds can be observed, from backyards, parks to hard-to-reach and untouched parts of nature. Promoting this type of hobby can have a significant impact on spending more time in nature, as well as raising awareness of the need to preserve nature. The uniqueness of the birdwatching offer on the territory of the city of Belgrade is reflected in the presence of a large number of different habitats in a relatively small area, so it is possible to see almost in one focus and the Whitetailed eagle and the wetland bird.
Keywords: Birdwatching, Birds, Branding, Tourism, Belgrade, Serbia.
REFERENCES
Best Bird Watching Destinations in Europe, European Best Destinations, available at: https://www.
europeanbestdestinations.com/best-of-europe/best-birdwatching-destinations-in-europe/
(Accessed 05.03.2021)
Birdwatch Serbia, available at: http://www.birdwatchserbia.rs/ (Accessed 05.03.2021)
Birdwatching tourism from Europe, CBI, Ministry of Foreign Affairs (2017), available at: https://
www.cbi.eu/market-information/tourism/birdwatching-tourism (Accessed 05.03.2021)
Bonier, F., Martin, P. R., Wingfield, J. C. (2007). Urban birds have broader environmental tolerance,
Biology letters, 3(6), 670-673.
Chace, J. F., Walsh, J. J., (2006). Urban effects on native avifauna: a review, Landscape Urban
Plann., 74, 46-69.
Dašić, G., Anufrijev, A. (2018). Determinants of Green Economy development and promotion in
ecotourism, Ecologica, 25(92), 805-810.
Durdić, S., Stojaković, S., Šabić, D. (2011). Nature conservation in urban conditions: A case study
from Belgrade, Serbia, Maejo International Journal of Science and Technology, 5(1), 129-145.
Gobe, M. (2001). Emotional Branding: The New Paradigm for Connecting Brands to People. New
York: Allwort Press, p. 25.
Hinchliffe, S. (2010). Where Species Meet, Environment and Planning D: Society and Space, 28(1),
34-35.
Ilić, B., Trandafilović, I., Jovanović, L. (2017). Building a spa destination brand of Serbia, Ecologica,
24(88), 910-914.
Kerlinger, P. (1992). Birding Economics and Birder Demographics Studies Conservation Tools, In:
Finch, Deborah M. & Stangel, Peter W. (eds.), Status and management of neotropical migratory
birds: September 21-25, Estes Park, Colorado (pp. 32-38). Gen. Tech. Rep. RM-229. Fort
Collins, Colo.: Rocky Mountain Forest and Range Experiment Station, U.S. Dept. of Agriculture,
Forest Service.
Kolstoe, S., Cameron, T.A. (2017). The non-market value of birding sites and the marginal value
of additional species: biodiversity in a random utility model of site choice by eBird members,
Ecological Economics, 137, 1-12.
Lakićević, M., Srđević, B. (2011). Turistička valorizacija Topčiderskog parka u Beogradu, Letopis
naučnih radova Poljoprivrednog fakulteta, Novi Sad, 35(1), 127-135.
Malinić, V. (2016). Urbani ekoturizam kao koncept optimalnog razvoja PIO ‚Veliko ratno ostrvo’,
Zbornik radova - Geografski fakultet Univerziteta u Beogradu, 64, 481-516.
Marković, S., Božović, S., Vukoičić, D., Ristić, D. (2018). Bioclimatic resources of mountain resorts
in function of green tourism development of Serbia, Ecologica, 25(90), 418-423.
Milićević, S., Đorđević, N., Krejić, Ž. (2019). Krupajsko vrelo kao nova eko-turistička destinacija
Srbije, Ecologica, 26(96), 481-486.
Mitchel, L. (2013). Serbia: The Bradt Travel Guide, edition 4, Bradt Travel Guide Ltd, p. 294.
Mladenović, M., Bojičić, R. (2020). Razvoj ekoturizma u opštini Štrpce – mogućnosti i perspektive.
Ecologica, 27(98), 232-239.
Møller, A.P. (2009). Successful city dwellers: a comparative study of the ecological characteristics
of urban birds in the Western Palearctic, Oecologia, 159, 849-858.
Morgan, N., Pričard, A., Prajd, R. (2015). Destinacija kao brend. Beograd: Clio, p. 26.
Municipalities and regions of the Republic of Serbia. The Statistical Office of the Republic of Serbia,
Belgrade, 2020, p. 280.
National Survey of Fishing, Hunting, and Wildlife-Associated. (2016), U.S. Fish & Wildlife Service
and U.S. Census Bureau, available at:https://www.fws.gov/wsfrprograms/subpages/nationalsurvey/
nat_survey2016.pdf (Accessed 07.03.2021)
Okanović, A., Ješić, J., Vukadinović, S. (2020). Mogućnosti upotrebe eko-oznaka u zelenim kampusima,
Ecologica, 27(100), 624-632.
Olins, V. (2003). On Brand. London: Thames & Hudson Ltd, p. 172.
Paunović, A. (2013). Ptice u gradovima, Planeta, 57, available at: http://www.planeta.rs/57/19ptice.
htm#.YA6_R3ZKiM8 (Accessed 05.03.2021)
Plan upravljanja Predela izuzetnih odlika „Veliko ratno ostrvo” 2011-2020, JKP Zelenilo Beograd.
Puzović, S., Grubač, B. (1998). Lista područja u Srbiji [Jugoslavija] od međunarodnog i nacionalnog
znacaja za očuvanje diverziteta faune ptica, Zaštita prirode, Zavod za zaštitu prirode Srbije,
Beograd, 50, 189-197.
Rajević, S., Novaković, R., Đuričić, M. (2016). Birdwatching tourism in Serbia. 3rd International
Conference: „Higher education in function of development of tourism in Serbia and Western
Balkans” (pp. 527-539), Užice: Business and Technical College of Vocational Studies.
Schultz, D. E., Barnes, B. E. (1999). Strategic brand communication campaigns. Bandung: Lincolnwood:
NTC Business Books, p.7.
Simić, D. (2017). City Guide: Finding Birds in Belgrade, 10,000 Birds, Birding, nature, conservation
and the wide, wide world, available at: https://www.10000birds.com/city-guide-findingbirds-
in-belgrade.htm (Accessed 28.01.2021)
Stanković, M. (2021). Pregled ptica grada Sremska Mitrovica, Ecologica, 28(101), 36-42.
Stavretović, N., Petrović, J., Đurić, M. (2011). Invazivne biljne vrste u travnim površinama nekih
parkova Beograda, Acta herbologica, 20(2), 121-131.
Stojanović Karanović, E., Sretenović, M., Imamović, E. (2011). O projektu „Beogradske perpsektive
održivog razvoja i klimatskih promena”. In: Beogradske perspektive održivog razvoja i klimatskih
promena, Međunarodni forum „Dunav - reka saradnje” (pp. 13-33).
Strategija razvoja turizma Grada Beograd 2020-2025. (2019). Centar za istraživanja i studije turizma.
Grad Beograd, Sekretarijat za privredu, p. 26.
Šćiban, M., Rajković, D., Radišić, D., Vasić, V., Pantović, U. (2015). Ptice Srbije - kritički spisak
vrsta. Novi Sad: Pokrajinski zavod za zaštitu prirode i Društvo za zaštitu i proučavanje ptica
Srbije, p. 194.
Štetić, S., Cvijanović, D., Šimičević, D. (2014). Posebni oblici turizma Dunavskog regiona Srbije,
Beograd: Institut za ekonomiku poljoprivrede, p. 157.
Štetić, S., Trišić, I. (2020). Prirodni resursi za razvoj ekoturizma Specijalnog rezervata prirode
«Obedska bara». Ecologica, 27(98), 224-231.
Todorović, M. Štetić, S. (2009). Ruralni turizam. Beograd: Geografski fakultet, p. 50.
Veliko Ratno Ostrvo (Great War Island) - VRO, Belgrade, eBird, available at: https://ebird.org/hotspot/
L2209173?yr=all&m=&rank=mrec (Accessed 26.01.2021).
Veselinović, M., Golubović-Ćurguz, V., Nikolić, B., Nešić, N., Cvejić, M. (2006). Neka zaštićena
prirodna dobra na području gradske zone Beograda, In: Scientific conference „Management
of forest ecosystems in national parks and other protected areas”, Zbornik radova, Jahorina -
NP Sutjeska (pp. 137-143).
Virijević Jovanović, S., Doljanica, S., Janovac, T. (2020). Green economy in Iceland: an engine for
tourism development, Ecologica, 27(100), 639-646.
Vujović, S., Cvijanović, D., Štetić, S. (2012). Destinacijski koncept razvoja turizma. Beograd: Institut
za ekonomiku poljoprivrede, p. 65.
White, J. (2019). How popular is birdwatching? Chirp Birding, available at: https://chirpbirding.
com/blog/81/how-popular-is-birdwatching/ (Accessed 07.03.2021)
Zaštićeno područje „Zvezdarska šuma”, spomenik prirode, Javno komunalno preduzeće Zelenilo-
Beograd, available at: https://www.zelenilo.rs/delatnosti/zasticena-prirodna-dobra/zasticeno-
podrucje-zvezdarska-suma-spomenik-prirode (Accessed 13.02.2021)
Zavod za zaštitu prirode, Veliko ratno ostrvo: predeo izuzetnih odlika, available at: https://www.
zzps.rs/wp/veliko-ratno-ostrvo/?script=lat (Accessed 07.03.2021)
Živković, D. (2018). Managing a tourism destination from a sustainable development aspect, Ecologica,
25(91), 827-832.
Keywords: Birdwatching, Birds, Branding, Tourism, Belgrade, Serbia.
REFERENCES
Best Bird Watching Destinations in Europe, European Best Destinations, available at: https://www.
europeanbestdestinations.com/best-of-europe/best-birdwatching-destinations-in-europe/
(Accessed 05.03.2021)
Birdwatch Serbia, available at: http://www.birdwatchserbia.rs/ (Accessed 05.03.2021)
Birdwatching tourism from Europe, CBI, Ministry of Foreign Affairs (2017), available at: https://
www.cbi.eu/market-information/tourism/birdwatching-tourism (Accessed 05.03.2021)
Bonier, F., Martin, P. R., Wingfield, J. C. (2007). Urban birds have broader environmental tolerance,
Biology letters, 3(6), 670-673.
Chace, J. F., Walsh, J. J., (2006). Urban effects on native avifauna: a review, Landscape Urban
Plann., 74, 46-69.
Dašić, G., Anufrijev, A. (2018). Determinants of Green Economy development and promotion in
ecotourism, Ecologica, 25(92), 805-810.
Durdić, S., Stojaković, S., Šabić, D. (2011). Nature conservation in urban conditions: A case study
from Belgrade, Serbia, Maejo International Journal of Science and Technology, 5(1), 129-145.
Gobe, M. (2001). Emotional Branding: The New Paradigm for Connecting Brands to People. New
York: Allwort Press, p. 25.
Hinchliffe, S. (2010). Where Species Meet, Environment and Planning D: Society and Space, 28(1),
34-35.
Ilić, B., Trandafilović, I., Jovanović, L. (2017). Building a spa destination brand of Serbia, Ecologica,
24(88), 910-914.
Kerlinger, P. (1992). Birding Economics and Birder Demographics Studies Conservation Tools, In:
Finch, Deborah M. & Stangel, Peter W. (eds.), Status and management of neotropical migratory
birds: September 21-25, Estes Park, Colorado (pp. 32-38). Gen. Tech. Rep. RM-229. Fort
Collins, Colo.: Rocky Mountain Forest and Range Experiment Station, U.S. Dept. of Agriculture,
Forest Service.
Kolstoe, S., Cameron, T.A. (2017). The non-market value of birding sites and the marginal value
of additional species: biodiversity in a random utility model of site choice by eBird members,
Ecological Economics, 137, 1-12.
Lakićević, M., Srđević, B. (2011). Turistička valorizacija Topčiderskog parka u Beogradu, Letopis
naučnih radova Poljoprivrednog fakulteta, Novi Sad, 35(1), 127-135.
Malinić, V. (2016). Urbani ekoturizam kao koncept optimalnog razvoja PIO ‚Veliko ratno ostrvo’,
Zbornik radova - Geografski fakultet Univerziteta u Beogradu, 64, 481-516.
Marković, S., Božović, S., Vukoičić, D., Ristić, D. (2018). Bioclimatic resources of mountain resorts
in function of green tourism development of Serbia, Ecologica, 25(90), 418-423.
Milićević, S., Đorđević, N., Krejić, Ž. (2019). Krupajsko vrelo kao nova eko-turistička destinacija
Srbije, Ecologica, 26(96), 481-486.
Mitchel, L. (2013). Serbia: The Bradt Travel Guide, edition 4, Bradt Travel Guide Ltd, p. 294.
Mladenović, M., Bojičić, R. (2020). Razvoj ekoturizma u opštini Štrpce – mogućnosti i perspektive.
Ecologica, 27(98), 232-239.
Møller, A.P. (2009). Successful city dwellers: a comparative study of the ecological characteristics
of urban birds in the Western Palearctic, Oecologia, 159, 849-858.
Morgan, N., Pričard, A., Prajd, R. (2015). Destinacija kao brend. Beograd: Clio, p. 26.
Municipalities and regions of the Republic of Serbia. The Statistical Office of the Republic of Serbia,
Belgrade, 2020, p. 280.
National Survey of Fishing, Hunting, and Wildlife-Associated. (2016), U.S. Fish & Wildlife Service
and U.S. Census Bureau, available at:https://www.fws.gov/wsfrprograms/subpages/nationalsurvey/
nat_survey2016.pdf (Accessed 07.03.2021)
Okanović, A., Ješić, J., Vukadinović, S. (2020). Mogućnosti upotrebe eko-oznaka u zelenim kampusima,
Ecologica, 27(100), 624-632.
Olins, V. (2003). On Brand. London: Thames & Hudson Ltd, p. 172.
Paunović, A. (2013). Ptice u gradovima, Planeta, 57, available at: http://www.planeta.rs/57/19ptice.
htm#.YA6_R3ZKiM8 (Accessed 05.03.2021)
Plan upravljanja Predela izuzetnih odlika „Veliko ratno ostrvo” 2011-2020, JKP Zelenilo Beograd.
Puzović, S., Grubač, B. (1998). Lista područja u Srbiji [Jugoslavija] od međunarodnog i nacionalnog
znacaja za očuvanje diverziteta faune ptica, Zaštita prirode, Zavod za zaštitu prirode Srbije,
Beograd, 50, 189-197.
Rajević, S., Novaković, R., Đuričić, M. (2016). Birdwatching tourism in Serbia. 3rd International
Conference: „Higher education in function of development of tourism in Serbia and Western
Balkans” (pp. 527-539), Užice: Business and Technical College of Vocational Studies.
Schultz, D. E., Barnes, B. E. (1999). Strategic brand communication campaigns. Bandung: Lincolnwood:
NTC Business Books, p.7.
Simić, D. (2017). City Guide: Finding Birds in Belgrade, 10,000 Birds, Birding, nature, conservation
and the wide, wide world, available at: https://www.10000birds.com/city-guide-findingbirds-
in-belgrade.htm (Accessed 28.01.2021)
Stanković, M. (2021). Pregled ptica grada Sremska Mitrovica, Ecologica, 28(101), 36-42.
Stavretović, N., Petrović, J., Đurić, M. (2011). Invazivne biljne vrste u travnim površinama nekih
parkova Beograda, Acta herbologica, 20(2), 121-131.
Stojanović Karanović, E., Sretenović, M., Imamović, E. (2011). O projektu „Beogradske perpsektive
održivog razvoja i klimatskih promena”. In: Beogradske perspektive održivog razvoja i klimatskih
promena, Međunarodni forum „Dunav - reka saradnje” (pp. 13-33).
Strategija razvoja turizma Grada Beograd 2020-2025. (2019). Centar za istraživanja i studije turizma.
Grad Beograd, Sekretarijat za privredu, p. 26.
Šćiban, M., Rajković, D., Radišić, D., Vasić, V., Pantović, U. (2015). Ptice Srbije - kritički spisak
vrsta. Novi Sad: Pokrajinski zavod za zaštitu prirode i Društvo za zaštitu i proučavanje ptica
Srbije, p. 194.
Štetić, S., Cvijanović, D., Šimičević, D. (2014). Posebni oblici turizma Dunavskog regiona Srbije,
Beograd: Institut za ekonomiku poljoprivrede, p. 157.
Štetić, S., Trišić, I. (2020). Prirodni resursi za razvoj ekoturizma Specijalnog rezervata prirode
«Obedska bara». Ecologica, 27(98), 224-231.
Todorović, M. Štetić, S. (2009). Ruralni turizam. Beograd: Geografski fakultet, p. 50.
Veliko Ratno Ostrvo (Great War Island) - VRO, Belgrade, eBird, available at: https://ebird.org/hotspot/
L2209173?yr=all&m=&rank=mrec (Accessed 26.01.2021).
Veselinović, M., Golubović-Ćurguz, V., Nikolić, B., Nešić, N., Cvejić, M. (2006). Neka zaštićena
prirodna dobra na području gradske zone Beograda, In: Scientific conference „Management
of forest ecosystems in national parks and other protected areas”, Zbornik radova, Jahorina -
NP Sutjeska (pp. 137-143).
Virijević Jovanović, S., Doljanica, S., Janovac, T. (2020). Green economy in Iceland: an engine for
tourism development, Ecologica, 27(100), 639-646.
Vujović, S., Cvijanović, D., Štetić, S. (2012). Destinacijski koncept razvoja turizma. Beograd: Institut
za ekonomiku poljoprivrede, p. 65.
White, J. (2019). How popular is birdwatching? Chirp Birding, available at: https://chirpbirding.
com/blog/81/how-popular-is-birdwatching/ (Accessed 07.03.2021)
Zaštićeno područje „Zvezdarska šuma”, spomenik prirode, Javno komunalno preduzeće Zelenilo-
Beograd, available at: https://www.zelenilo.rs/delatnosti/zasticena-prirodna-dobra/zasticeno-
podrucje-zvezdarska-suma-spomenik-prirode (Accessed 13.02.2021)
Zavod za zaštitu prirode, Veliko ratno ostrvo: predeo izuzetnih odlika, available at: https://www.
zzps.rs/wp/veliko-ratno-ostrvo/?script=lat (Accessed 07.03.2021)
Živković, D. (2018). Managing a tourism destination from a sustainable development aspect, Ecologica,
25(91), 827-832.
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