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6th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

Fueling Novel and Sustainable Tourism Ecosystems through Resource Orchestration
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Angela Caridà  -   University Magna Graecia of Catanzaro, Department of Law Economics and Social Science – Campus Salvatore Venuta – 88100 Catanzaro, Italy
Maria Colurcio  -   University Magna Graecia of Catanzaro, Department of Law Economics and Social Science – Campus Salvatore Venuta – 88100 Catanzaro, Italy
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DOI:   ​​https://doi.org/10.31410/tmt.2021-2022.1​
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6th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2021/2022,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN    978-86-80194-49-3;  Editors:  Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade  
Abstract:   This study aims to extend the conceptualization of resource inte­gration in service ecosystems by defining and empirically analyzing the orchestration of multi-actor collaboration for value co-creation in the tour­ism eco-system. Current knowledge on the emergence of service ecosys­tems is extended by focusing on and conceptualizing the resource integra­tion efforts of resource orchestrators and connectors. It adopts a qualita­tive in-depth case study approach to explore, in a real-life situation, how resource orchestration through multi-actor collaboration for value co-cre­ation occurs in complex service ecosystems, such as hospitality or tourism services. The analysis is built on multiple sources of information to integrate investigations conducted through direct observation and questioning. A new approach is synthesized, which shifts away from the understanding of resource orchestration as a firm-level activity for initiating and managing innovation processes to a key process for driving and managing the emer­gence of multidimensional and multilevel value co-creation structures

Keywords:  Service Ecosystem    Emergence; Tourism industry; Italian Village Project; Resource orchestration; Resource Integration; Value creation; Hospitality sector

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ADDITIONAL READING
Airbnb – ANCI (2017) From village to village. https://italianvillages.byairbnb.com/
Airbnb newsroom (2017) Airbnb Promotes Small-Town Italy with “Italian Villages” Project. https://news.airbnb.com/airbnb-joins-ministry-of-tourism-and-anci-to-promote-small-town-italy-with-italian-villages-project/
Airbnb newsroom (2017) From Crumbling Hamlet to Artist House: Airbnb Helps to Revitalize Ancient Village of Civita, Italy. https://news.airbnb.com/it/civita/
Airbnb newsroom (2017) Italy Rural Report: Sharing Rural Italy. A Community Overview. https://s3.amazonaws.com/airbnbcitizenmedia/2017/10/Sharing_Rural_Italy_2017.pdf
Ministero dei beni delle attività culturali e del turismo-MiBACT (2017) Italian National Strate­gic Plan for Tourism (2017-2022). Agenzia Nazionale per l’attrazione degli Investimenti e lo Sviluppo d’Impresa S.p.A. https://www.beniculturali.it/mibac/multimedia/MiBAC/doc­uments/1482320029441_PST_2017_ENG.pdf 


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