Tourism in Slovakia in the Times of COVID-19 Pandemic – Communication of the Municipalities with Tourists
Denisa Jánošová - University of Ss. Cyril and Methodius, Faculty of Mass Media Communication, Nám. J. Herdu 2, 917 01 Trnava, Slovakia
Renáta Sádecká - University of Ss. Cyril and Methodius, Faculty of Mass Media Communication, Nám. J. Herdu 2, 917 01 Trnava, Slovakia
Lenka Labudová - University of Ss. Cyril and Methodius, Faculty of Mass Media Communication, Nám. J. Herdu 2, 917 01 Trnava, Slovakia
DOI: https://doi.org/10.31410/tmt.2021-2022.189
Denisa Jánošová - University of Ss. Cyril and Methodius, Faculty of Mass Media Communication, Nám. J. Herdu 2, 917 01 Trnava, Slovakia
Renáta Sádecká - University of Ss. Cyril and Methodius, Faculty of Mass Media Communication, Nám. J. Herdu 2, 917 01 Trnava, Slovakia
Lenka Labudová - University of Ss. Cyril and Methodius, Faculty of Mass Media Communication, Nám. J. Herdu 2, 917 01 Trnava, Slovakia
DOI: https://doi.org/10.31410/tmt.2021-2022.189
6th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2021/2022, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-49-3; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: In this chapter, we deal with the importance of marketing communication in tourism, especially when it comes to the COVID-19 pandemic and the recovery of Slovak municipalities after it. According to revised OECD estimates, the decline in international tourism will be in the range of 60% to 80%. This chapter aims to deal with the effects of the COVID-19 pandemic on tourism, while we also present the results of our research, which deals with marketing communication in Slovakian regions. We use the comparison on the occasion of comparing the number of visitors in Slovakia and the number of overnight stays in January, February and march in the 2017 – 2021 years. We also present results from the correlation, which evaluate the relationship between chosen variables.
Keywords: Marketing communication; Tourism; Pandemic; Cities; Municipalities; Slovakia
REFERENCES
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under supply constraints, Tourism Management, Vol. 31 No. 3, pp. 425-33.
Andrades, L., & Dimanche, F. (2019). Destination competitiveness in Russia: tourism professionals’
skills and competences, International Journal of Contemporary Hospitality Management,
Vol. 31, No. 2, pp. 910–930. https://doi.org/10.1108/IJCHM-11-2017-0769
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Bichler, B. F. (2019). Designing tourism governance: The role of local residents. Journal of
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Bramwell, B., & Lane, B. (2011). Critical research on the governance of tourism and sustainability.
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Butoracová Šindleryová, I., & Hoghová, K. (2020). Brand Marketing of Regional Products – A
Potential of Strategic Tool in Regional Development. Communication Today. Vol. 11, No.
1. p. 164-185. ISSN 1338-130X.
Deuze, M. (2020). The Role of Media and Mass Communication Theory in the Global Pandemic.
Communication Today. Vol. 11, No. 2, pp. 4-21. ISSN 1338-130X.
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19. Journal of Sustainable Tourism, Vol. 29, No. 1, pp. 1–20.
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Mateja Bela v Banskej Bystrici Belianum.
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187-203.
Gretzel, U., & Scarpino-Johns, M. (2018). Destination resilience and smart tourism destinations,
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Grillitsch, M., & Sotarauta, M. (2020). Trinity of change agency, regional development paths
and opportunity spaces. Progress in Human Geography, Vol. 44, No. 4. pp. 704–723.
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Hrout, S. A., & Mouhamed, B. (2014). Human Resource Management Practice Tourism and
Hotel Industry,
Retrieved from https://www.shs-conferences.org/articles/shsconf/pdf/2014/09/
shsconf_4ictr2014_01076.pdf
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Vydawnictwo UNIKAT 2.
Kumudumali, S. H. T. (2020). Impact of Covid-19 on Tourism Industry: A Review. MPRA,
Retrieved from https://mpra.ub.uni-muenchen.de/id/eprint/102834
Ministerstvo dopravy a výstavby Slovenskej republiky. Terminológia vybraných pojmov v cestovnom
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and wage development in the Slovak Republic. Ekonomicky Casopis, Vol. 66, No. 5, pp.
503–521.
Sigela, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting
industry and research. Journal of Business Research, 117, 312-321
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Disparities. CBU International Conference Proceedings, Vol. 4, pp. 187–191.
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Conference on Economic and Social Development – Paris, 17-25. ISSN 1849-7535.
Tamásy, C. (2006). Determinants of regional entrepreneurship dynamics in contemporary Germany:
A conceptual and empirical analysis. Regional Studies, Vol. 40, No. 4, pp. 365–384.
https://doi. org/10.1080/00343400600612137
Vigliarolo, F. (2020). Economic phenomenology: fundamentals, principles and definition.
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Keywords: Marketing communication; Tourism; Pandemic; Cities; Municipalities; Slovakia
REFERENCES
Albalate, D., & Bel, G. (2010). Tourism and urban public transport: holding demand pressure
under supply constraints, Tourism Management, Vol. 31 No. 3, pp. 425-33.
Andrades, L., & Dimanche, F. (2019). Destination competitiveness in Russia: tourism professionals’
skills and competences, International Journal of Contemporary Hospitality Management,
Vol. 31, No. 2, pp. 910–930. https://doi.org/10.1108/IJCHM-11-2017-0769
Bakar, A. N., & Rosbi, S. (2020). Effect of Coronavirus disease (COVID-19) to tourism industry,
International Journal of Advanced Engineering Research and Science (IJAERS), Vol.
7, No. 4, pp. 189-193.
Bichler, B. F. (2019). Designing tourism governance: The role of local residents. Journal of
Destination Marketing & Management.
https://doi.org/10.1016/j.jdmm.2019.100389.
Bramwell, B., & Lane, B. (2011). Critical research on the governance of tourism and sustainability.
Journal of Sustainable Tourism, pp. 411-421.
Butoracová Šindleryová, I., & Hoghová, K. (2020). Brand Marketing of Regional Products – A
Potential of Strategic Tool in Regional Development. Communication Today. Vol. 11, No.
1. p. 164-185. ISSN 1338-130X.
Deuze, M. (2020). The Role of Media and Mass Communication Theory in the Global Pandemic.
Communication Today. Vol. 11, No. 2, pp. 4-21. ISSN 1338-130X.
Dwyer, L. et al. (2016). Modified Importance–performance analysis for evaluating tourism
businesses strategies: comparison of Slovenia and Serbia. International Journal Tourism
Research, Vol. 18, No. 4, pp. 327–340. https://doi. org/10.1002/jtr.2052
Farzanegan, M. R. et al. (2020). International Tourism and Outbreak of Coronavirus (Covid-
19): A Cross-Country Analysis, Journal of Travel Research, Vol. 6, No. 1.
https://doi.org/10.1177/0047287520931593
Gössling, S. et al. (2020). Pandemics, tourism and global change: a rapid assessment of Covid-
19. Journal of Sustainable Tourism, Vol. 29, No. 1, pp. 1–20.
https://doi.org/ 10.1080/09669582.2020.1758708
Gregorová, M. et. al. (2015). Cestovný ruch a regionálny rozvoj. Banská Bystrica: Univerzita
Mateja Bela v Banskej Bystrici Belianum.
Gretzel, U. et al. (2020). e-Tourism beyond COVID-19: a call for transformative research, 22,
187-203.
Gretzel, U., & Scarpino-Johns, M. (2018). Destination resilience and smart tourism destinations,
Tourism Review International, Vol. 22. No. 3, pp. 263-76.
Grillitsch, M., & Sotarauta, M. (2020). Trinity of change agency, regional development paths
and opportunity spaces. Progress in Human Geography, Vol. 44, No. 4. pp. 704–723.
https://doi. org/10.1177/0309132519853870.
Hrout, S. A., & Mouhamed, B. (2014). Human Resource Management Practice Tourism and
Hotel Industry,
Retrieved from https://www.shs-conferences.org/articles/shsconf/pdf/2014/09/
shsconf_4ictr2014_01076.pdf
Jánošová, D. (2017). Regional Marketing from the View of Selected Factors. Katowice :
Vydawnictwo UNIKAT 2.
Kumudumali, S. H. T. (2020). Impact of Covid-19 on Tourism Industry: A Review. MPRA,
Retrieved from https://mpra.ub.uni-muenchen.de/id/eprint/102834
Ministerstvo dopravy a výstavby Slovenskej republiky. Terminológia vybraných pojmov v cestovnom
ruchu. Retrieved from https://www.mindop.sk/ministerstvo-1/cestovny-ruch-7/
informacie/cestovnyruch/terminologia-v-cr-pdf-183-kb
OECD (2019). Regional, rural and urban development.
Retrieved from http://www.oecd.org/regional/regionaldevelopment.htm.
OECD (2020). OECD Tourism Trends and Policies 2020. Key Findings.
Retrieved from https://www.oecd.org/cfe/tourism/2020-Tourism-Brochure.pdf
Pauhofová, I., & Stehlíková, B. (2018). Identifying the relationship between unemployment
and wage development in the Slovak Republic. Ekonomicky Casopis, Vol. 66, No. 5, pp.
503–521.
Sigela, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting
industry and research. Journal of Business Research, 117, 312-321
Šoltés, V., & Repková Štofková, K. (2016). The Impact of Business Environment on Regional
Disparities. CBU International Conference Proceedings, Vol. 4, pp. 187–191.
https://doi.org/10.12955/ cbup.v4.760.
Szymanska, E. (2018). Sustainable Tourism – Theory versus Practice. 28th International Scientific
Conference on Economic and Social Development – Paris, 17-25. ISSN 1849-7535.
Tamásy, C. (2006). Determinants of regional entrepreneurship dynamics in contemporary Germany:
A conceptual and empirical analysis. Regional Studies, Vol. 40, No. 4, pp. 365–384.
https://doi. org/10.1080/00343400600612137
Vigliarolo, F. (2020). Economic phenomenology: fundamentals, principles and definition.
Insights into Regional Development, Vol. 2. No. 1, pp. 418-429.
http://doi.org/10.9770/IRD.2020.2.1(2).
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