Efficiency Evaluation in the Tourism Sector in Croatia and Serbia: Applications of Data Envelopment Analysis
Katerina Fotova Čiković - University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Joško Lozić - University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Marin Milković - University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
DOI: https://doi.org/10.31410/tmt.2021-2022.221
Katerina Fotova Čiković - University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Joško Lozić - University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Marin Milković - University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
DOI: https://doi.org/10.31410/tmt.2021-2022.221
6th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2021/2022, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-49-3; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: Tourism is one of the most contributing economic sectors globally and is especially important for developing economies, due to its contribution to GDP, creation of new jobs and its impact on economic development. The tourism sector has gained a lot of attention from academia and governments due to its strategic position in the economy. Its efficiency and performance are closely researched and analysed. One of the leading nonparametric methodologies that have been often used to evaluate relative efficiency of homogeneous entities is the Data Envelopment Analysis (DEA).
The main goal of this chapter is to identify, present and explore the applications of DEA in different aspects of Croatian and Serbian tourism. Other goals are to present and analyse the findings of the twelve surveyed papers and to highlight the benefits and limitations of the DEA methodology. Additionally, this research represents an incentive and an inspiration to other academic members and researchers to apply the DEA methodology in their future studies when analysing and investigating efficiency in the tourism sector, as well as any other economic sector.
Keywords: Tourism efficiency; DEA; Data Envelopment Analysis; Croatia; Serbia
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non-parametric approach. CEA Journal of Economics, 12 (2), 17-26.
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Information and Communication Technologies. Tehnicki glasnik/Technical Journal, Vol.
16/No. 1. Accepted for publication.
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Efficiency Of NUTS II Area Of The Adriatic-Ionian Region. Časopis za upravu i upravno
pravo. 2 (20), pp. 9-27.
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Data Envelopment Analysis: Empirical Evidence From Spanish Professional Football.
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The main goal of this chapter is to identify, present and explore the applications of DEA in different aspects of Croatian and Serbian tourism. Other goals are to present and analyse the findings of the twelve surveyed papers and to highlight the benefits and limitations of the DEA methodology. Additionally, this research represents an incentive and an inspiration to other academic members and researchers to apply the DEA methodology in their future studies when analysing and investigating efficiency in the tourism sector, as well as any other economic sector.
Keywords: Tourism efficiency; DEA; Data Envelopment Analysis; Croatia; Serbia
REFERENCES
Alkier, R., Perić, G. & Milojica, V. (2021). Croatian tourism in the COVID-19 pandemic-current
state and developmental perspectives. In: Christou, E., Fotiadis, A. & Alexandris, K. (eds.)
TOURMAN 2021 Book of abstracts: Restarting tourism, travel and hospitality: The day after.
Baldigara, T. & Mamula, M. (2012). Tourism statistics in Croatia: Present status and future challenges.
Procedia - Social and Behavioral Sciences 44, 53 – 61.
Banker, R. D., Charnes, A. & Cooper, W.W. (1984). Some models of estimating technical and scale
inefficiencies in data envelopment analysis. Management Science 30 (9): 1078-092.
Banožić, M., Žalac, G. & Sumpor, M. (2015). Mapping of tourism potential: The preconditions for
the development of tourism in Continental Croatia. Ekonomski vjesnik, 28 (1), 69-83.
Barišić, P. & Cvetkoska, V. (2020). Analyzing the Efficiency of Travel and Tourism in the European
Union. In: Mladenović, N., Sifaleras, A. & Kuzmanović, M. (eds.) Advances in Operational
Research in the Balkans. Springer Proceedings in Business and Economics. Cham, Springer
International Publishing, 167-186 doi:10.1007/978-3-030-21990-1_10.
Bogetić, S., Bešić, C. & Đorđević, D. (2017). Analiza potencijala domaćeg turizma u odnosu na
globalne trendove i znaĉaj za ekonomski razvoj Srbije [The analysis of domestic tourism
potentials in relation to global trends and the importance for economic development of Serbia].
Menadžment u hotelijerstvu i turizmu, 5(1), 94- 104.
Charnes, A., Cooper, W. W., & Rhodes, E. L. (1978). Measuring the efficiency of decision
making units. European Journal of Operations Research, 2(6), 429–444.
doi:10.1016/0377-2217(78)90138-8
China CEE Institute (2020). Serbia economy briefing: Struggles of the tourism sector in Serbia
during the COVID-19 pandemic IIPE. Weekly Briefing. Vol. 34, No. 2
CNTB, C.N.T.B. (2021). News from the Croatian National Tourist Board: 3.7 million tourists
visit Croatia in July. Tourism: An International Interdisciplinary Journal, 69 (3), 462-462.
https://hrcak.srce.hr/261839
Cooper, W. W., Seiford, L. M., & Tone, K. (2006). Introduction to data envelopment analysis
and its uses: With DEA-solver software and references. New York, NY: Springer Science
1 Business Media.
Cooper, W.W., Seiford, L.M & Tone, K. (2007). Data envelopment analysis: a comprehensive
text with models, applications, references and DEA-solver software, 2nd edn. Springer
Science+Business Media, LLC, New York.
Cvetkoska, V. & Barišić, P. (2014). Measuring the Efficiency of Certain European Countries in
Tourism: DEA Window Analysis. Book of Proceedings of the International May Conference
on Strategic Management – IMKSM14. Živković, Živan (eds.) Bor: Univerity of Belgrade,
Technical Faculty in Bor, Management Department, 77-86.
Cvetkoska, V. & Barišić, P. (2017). The efficiency of the tourism industry in the Balkans. Proceedings
of the Faculty of Economics in East Sarajevo, 14; 31-41.
Cvetkoska, V. & Fotova Čiković, K. (2021). Efficiency Analysis of Macedonian and Croatian
Banking Sectors with DEA. Economy, Business & Development, 2 (2), 1-19 doi:10.47063/
ebd.00003.
Cvetkoska, V. (2011). Data Envelopment Analysis Approach and Its Application in Information
and Communication Technologies. In: M. Salampasis, A. Matopoulos (eds.): Proceedings
of the International Conference on Information and Communication Technologies for
Sustainable Agriproduction and Environment (HAICTA 2011), Skiathos, 8-11 September.
Denona Bogovic, N. & Grdic, Z.S. (2020). Transitioning to a Green Economy—Possible Effects
on the Croatian Economy. Sustainability 12(22): 9342. https://doi.org/10.3390/su12229342
Dujmović, M. & Vitasović, A. (2020). Alternative View Of Croatian Tourism. WIT Transactions
on Ecology and the Environment, 248, 41-49. doi:10.2495/ST200041.
Farell, M. (1957). The measurement of productive efficiency. Journal of the Royal Statistical
Society, Series A, 120, 253-281.
Fotova Čiković, K. & Cvetkoska, V. (2017). Efficiency of the Macedonian banking sector: A
non-parametric approach. CEA Journal of Economics, 12 (2), 17-26.
Fotova Čiković, K. & Lozić, J. (2022). Application of Data Envelopment Analysis (DEA) in
Information and Communication Technologies. Tehnicki glasnik/Technical Journal, Vol.
16/No. 1. Accepted for publication.
Galic, M., Arifhodzic, M., Satrovic, E., Dalwai, T. & Milicevic, M. (2020). Measuring Tourism
Efficiency Of NUTS II Area Of The Adriatic-Ionian Region. Časopis za upravu i upravno
pravo. 2 (20), pp. 9-27.
Greene, WH. (1993). The econometric approach to efficiency analysis. In: Fried HO, Lovell
CAK, Schmidt SS (eds): The measurement of productive efficiency: techniques and applications.
Oxford University Press, New York, 68–119.
Gržinić, J. (2017). Sustainable Tourism Studies And Externalities In Croatian Tourism Development.
Third international scientific conference ERAZ 2017: Knowledge Based Sustainable
Economic Development. Udekom Balkan, Belgarde.
Guzmán-Raja, I. & Guzmán-Raja, M. (2021). Measuring the Efficiency of Football Clubs Using
Data Envelopment Analysis: Empirical Evidence From Spanish Professional Football.
SAGE Open, 11 (1), DOI: 10.1177/2158244021989257
Harchandani, P. & Shome, S. (2021). Global Tourism and COVID-19: An Impact Assessment.
Tourism: An International Interdisciplinary Journal, 69 (2), 262-280. https://doi.
org/10.37741/t.69.2.7
Hodžić, S. & Jurlina Alibegović, D. (2019). The efficiency of regional government expenditure
in smart tourist destination: the case of Croatia. In: Zadel, Z. & Smolčić Jurdana, D. (eds.)
Tourism in Southern and Eastern Europe 2019 - Conference Proceedings doi:10.20867/
tosee.05.35.
Hodžić, S., Bogdan, S. & Bareša, S. (2020). The Financial Potential of Gastronomy for Tourism
Development in Croatia. In: Peštek, A., Kukanja, M. & Renko, S. (eds.) Gastronomy
for Tourism Development. Bingley, United Kingdom, Emerald, pp. 211-245
doi:10.1108/978-1-78973-755-420201010.
Ilić, I. & Petrevska, I. (2018). Using DEA method for determining tourism efficiency of Serbia
and the surrounding countries. Hotel and Tourism Management, 6(1), pp. 73-80. doi:
10.5937/menhottur1801073I
Janković, S. & Poldrugovac, K. (2015). Benchmarking: prepoznavanje najboljše prakse v hotelirstvu.
Spremljanje in primerjava dosežkov hrvaških in slovenskih hotelov / Praćenje i
usporedba rezultata hrvatskih i slovenskih hotela / Ivankovič, Gordana; Jerman Matea
(eds.)., 7-28.
Jardas Antonić, J. & Pavlić Skender, H. (2015). Efficiency of Passenger Seaports as a Factor
in Tourism Development. 2nd International Multidiscliplinary Scientific Conference on
Social Sciences & Arts SGEM 2015; Book 2, Vol.3. SGEM (eds.), 235-244.
Jurčić, L. (2016). Hrvatsko gospodarstvo i svjetsko okruženje. Ekonomski Pregled, 67, 605–636.
Kovačić, N., Topolšek, D. & Dragan, D. (2015). Tourism sector, Travel agencies, and Transport
Suppliers: Comparison of Different Estimators in the Structural Equation Modeling.
Logistics & Sustainable Transport, 6(1); 11-24.
Marcikić Horvat, A. & Radovanov, B. (2020). Efficiency Of Tourism Development: Application
Of DEA And Tobit Model. In Bevanda, V. & Štetić, S. (eds.) 5th International Thematic
Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era.
DOI: 10.31410/tmt.2020.15
Micajkova, V. & Poposka, K. (2013). Efficiency of Macedonian Banks: A DEA Approach.
Research Journal of Finance and Accounting 4 (12): 141-149.
Mihaljević Kosor, M. & Abramović, I. (2019). Mjerenje relativne efikasnosti sveučilišta u
Hrvatskoj. In: Bevanda, V. (ed.), 3rd International Scientific Conference – EMAN 2019 –
Economics and Management: How to Cope With Disrupted Times, conference proceedings.
Association of Economists and Managers of the Balkans, Belgrade, Serbia. 185-191
doi:10.31410/eman.2019.185.
Nakovski, D., Milenkovski, A. & Gjorgievski, M. (2021). Contemporary challenges of tourism.
UTMS Journal of Economics 12(1): 95–103.
Obadić, A. & Aristovnik, A. (2011). Relative Efficiency of Higher Education in Croatia and Slovenia:
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