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6th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

Analysis of Tourism Demand in Selected WB Countries during the COVID-19 Pandemic
​
Milena Lazić -   Institute of Economic Sciences, Belgrade, Zmaj Jovina 12, Serbia
Aleksandra Bradić-Martinović   -   Institute of Economic Sciences, Belgrade, Zmaj Jovina 12, Serbia
​​
DOI:    https://doi.org/10.31410/tmt.2021-2022.51
​​​
6th International Thematic Monograph -   Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2021/2022,   Published by:  Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia;   ISSN 2683-5673,  ISBN    978-86-80194-49-3;  Editors:  Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia;   Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia,   Printed by:  SKRIPTA International, Belgrade  
Abstract:   The subject of this chapter is tourism demand-side investigation in the following Western Balkans (WB) countries - Bosnia and Herzegovina, Montenegro, North Macedonia, and Serbia during the period 2019 M1 – 2021 M6. The chapter addresses the changing structure of tourism demand with the increased share of domestic visitors in all observed WB economies. Furthermore, the ongoing health crisis has emphasized the fundamental problems of tourism sectors in observed WB economies: very high season­ality and insufficient attractiveness of certain types of destinations. Improv­ing the attractiveness of destinations (especially cities) for domestic guests through the development of modern tourism products, implementation of advanced ICT solutions, and customized marketing and promotional activ­ities has the potential to improve the structure of guests and consequently mitigate the sector’s resistance to similar shocks in the future.

Keywords:   Tourism; COVID-19; WB Countries; Demand

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