CO2 Neutrality of Small and Medium-Sized Hotels – Publicity Stunt or Sustainable Competitive Advantage?
Christian Enz - Faculty of Economics, University of South Bohemia, Studentská 13, 370 05 České Budějovice, Czech Republic
Dagmar Škodová Parmová - Faculty of Economics, University of South Bohemia, Studentská 13, 370 05 České Budějovice, Czech
Republic
Paul Wolf - Mathematics and Statistics, University of Stralsund, Zur Schwedenschanze 15, 18435 Stralsund, Germany
DOI: https://doi.org/10.31410/tmt.2021-2022.585
Christian Enz - Faculty of Economics, University of South Bohemia, Studentská 13, 370 05 České Budějovice, Czech Republic
Dagmar Škodová Parmová - Faculty of Economics, University of South Bohemia, Studentská 13, 370 05 České Budějovice, Czech
Republic
Paul Wolf - Mathematics and Statistics, University of Stralsund, Zur Schwedenschanze 15, 18435 Stralsund, Germany
DOI: https://doi.org/10.31410/tmt.2021-2022.585
6th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2021/2022, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-49-3; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: The topic of climate protection is steadily gaining importance in public discussion. This paper shows that CO2 emissions are also gaining significant influence on booking behaviour in tourism. At the same time, it can be demonstrated in the context of a large-scale survey that with a growing desire for CO2 neutrality, higher accommodation rates are also accepted.
Large hotel chains already regularly have integrated sustainable thinking into their daily routine. SMEs currently have some catching up to do. While hotel groups are accused of greenwashing, SMEs can generate a competitive advantage through individual, traceable measures.
Keywords: SME; Hotel industry; Sustainability; Competitive advantage
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Large hotel chains already regularly have integrated sustainable thinking into their daily routine. SMEs currently have some catching up to do. While hotel groups are accused of greenwashing, SMEs can generate a competitive advantage through individual, traceable measures.
Keywords: SME; Hotel industry; Sustainability; Competitive advantage
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Association of Economists and Managers of the Balkans
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