Performance and Recovery of Tourism Business Entities in Serbia
Milan Mihajlović - University Educons, Faculty of Business Economics, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
Jelena Tadić - University Educons, Faculty of Business Economics, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
Bela Muhi - University Educons, Faculty of Business Economics, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
DOI: https://doi.org/10.31410/tmt.2022-2023.119
Milan Mihajlović - University Educons, Faculty of Business Economics, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
Jelena Tadić - University Educons, Faculty of Business Economics, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
Bela Muhi - University Educons, Faculty of Business Economics, Vojvode Putnika 87, 21208 Sremska Kamenica, Serbia
DOI: https://doi.org/10.31410/tmt.2022-2023.119
7th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2022/2023, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-56-1 ; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: The chapter aims to analyze the performance of the tourism sec- tor in the Republic of Serbia before the pandemic, during the pandemic, as well as in the post-covid period. The contraction of tourism activity caused by the COVID-19 pandemic was absorbed by the economic measures of the Government of the Republic of Serbia, which created opportunities for the rapid recovery of this sector of the economy. The tourism sector, which faced majorchallenges in theprevious period, wasanalyzedfrombothmacroand micro aspects. Based on the analyzed theoretical background and research objective, the main hypothesis of the research was set, which is whether pos- itive post-covid effects on the performance of business entities in tourism are expected, in the form of higher income realization, the same level of ex- penditure, with the same number of employees. Hypothesis testing was car- ried out using the cross-tabulation method, because each projection of in- come, expenditure and number of employees is shown according to the ac- tivity, size and legal form of business entities in tourism.
Keywords: Enterprise; COVID-19; Tourism sector; Tourists
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Lazić, M., & Bradić-Martinović, A. (2022). Analysis of Tourism Demand in Selected WB Countries during the COVID-19 Pandemic. 6th International Thematic Monograph: Mod- ern Management Tools and Economy of Tourism Sector in Present Era, 51-72. https://doi. org/10.31410/tmt.2021-2022.51
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maceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior. Tourism Management, 33(1), 89–99. https://doi.org/10.1016/j. tourman.2011.02.006
Li, J., Nguyen, T. H. H., & Coca-Stefaniak, J. A. (2021). Coronavirus impacts on post-pandem- ic planned travel behaviours. Annals of Tourism Research, Volume 86, Elsevier https://doi. org/10.1016%2Fj.annals.2020.102964
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Muhi, B., Tadić, J., & Mihajlović, M. (2023). Upravljački izazovi u turizmu Vojvodine izazvani globalnom pandemijom, Univerzitet Educons.
Muhi, B., & Vemić Đurković, J. (2020). Analysis of health tourism in the Republic of Serbia and the Czech Republic, 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 227-240. https://doi.org/10.31410/ tmt.2020.227
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Ritchie, B. W., & Jiang, Y. (2019). A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management. Annals of Tourism Research, 79, 102812. https://doi. org/10.1016/j.annals.2019.102812
Spalević, Z., & Ilić, M. (2022). Online Tools for Tourism Recovery – IT Perspectives, Legal, Economic and Management Aspects, 6th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 457-470. https://doi. org/10.31410/tmt.2021-2022.457
Statistical Office of the Republic of Serbia. (2022). Trends, II quarter, https://publikacije.stat. gov.rs/G2022/Pdf/G20228003.pdf
Uğur, N. G., & Akbıyık, A. (2020). Impacts of COVID-19 on global tourism industry: A cross-regional comparison. Tourism Management Perspectives, 36, 100744. https://doi. org/10.1016/j.tmp.2020.100744
UNWTO.(2022).WorldTourismBarometer,https://www.unwto.org/news/international-tourism- back-to-60-of-pre-pandemic-levels-in-january-july-2022
WHO. (2020). https://www.who.int/emergencies/diseases/novel-coronavirus-2019
Yan, H., Haixiang Wei, H., & Wei, M. (2021). Exploring Tourism Recovery in the Post-COV- ID-19 Period: An Evolutionary Game Theory Approach, Sustainability 13(16), https://doi. org/10.3390/su13169162
Yang, Y., Zhang, H., & Chen, X. (2020). Coronavirus pandemic and tourism: Dynamic stochas- tic general equilibrium modeling of infectious disease outbreak. Annals of Tourism Re- search, 83, 102913. https://doi.org/10.1016/j.annals.2020.102913
Zenker, S., & Kock, F. (2020). The coronavirus pandemic - A critical discussion of a tour- ism research agenda. Tourism Management, 81, 104164. https://doi.org/10.1016/j. tourman.2020.104164
Zhang, G. (2004). Public crisis management and government responsibility—A case study of SARS epidemic management. Management World Vol. 12, 42–50.
Zhang, H., Song, H., Wen, L., & Liu, C. (2021). Forecasting tourism recovery amid COVID-19.
Annals of Tourism Research, 87, 103149. https://doi.org/10.1016/j.annals.2021.103149
Keywords: Enterprise; COVID-19; Tourism sector; Tourists
REFERENCES
Beránek, J. (2013). Ekonomika cestovního ruchu. 1. vyd. Praha: mag Consulting. ISBN 978-808-6724-461
Ćulafić, S., Janovac, T., Jovanović, S. V., Tadić, J., Jaganjac, J., Milošević, A., & Bibić, A. (2021). State Incentives and Sustainable Motivation System in the Health Sector. Sustainability, 13(24), 13592. https://doi.org/10.3390/su132413592
Donohoe, H., Pennington-Gray, L., & Omodior, O. (2015). Lyme disease: Current issues, impli- cations, and recommendations for tourism management. Tourism Management, 46, 408- 418. https://doi.org/10.1016/j.tourman.2014.07.006
Ellis, S., & Sheridan, L. (2014). A critical reflection on the role of stakeholders in sustaina- ble tourism development in least-developed countries, Tourism Planning & Development, Vol. 11, Issue 4 Taylor and Francis, 467–471. https://doi.org/10.1080/21568316.2014.894558
Eugenio-Martin, J. L., Sinclair, M. T., & Yeoman, I. (2005). Quantifying the effects of tourism crises: An application to Scotland, Journal of Travel & Tourism Marketing, 19(2-3), 21–34 https://doi.org/10.1300/J073v19n02_03
Huang, J. H., & Min, J. C. H. (2002). Earthquake devastation and recovery in tourism: The Taiwan case. Tourism Management, 23(2), 145–154. https://doi.org/10.1016/s0261-5177(01)00051-6 Jánošová, D., Sádecká, R., & Labudová, L. (2022). Tourism in Slovakia in the Times of COV- ID-19 Pandemic - Communication of the Municipalities with Tourists. 6th Internation-
al Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 189-203. https://doi.org/10.31410/tmt.2021-2022.189
Kisin, J., Ignjatović, J., & Vemić Đurković, J. (2022). Corporate Restructuring in the Econo- my of the Tourism Sector: A Case Study of Air Serbia. 6th International Thematic Mon- ograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 315- 331. https://doi.org/10.31410/tmt.2021-2022.315
Lazić, M., & Bradić-Martinović, A. (2022). Analysis of Tourism Demand in Selected WB Countries during the COVID-19 Pandemic. 6th International Thematic Monograph: Mod- ern Management Tools and Economy of Tourism Sector in Present Era, 51-72. https://doi. org/10.31410/tmt.2021-2022.51
Lee, C. C., & Chen, C. J. (2011). The reaction of elderly Asian tourists to avian influenza and SARS.
Tourism Management, 32(6), 1421–1422. https://doi.org/10.1016/j.tourman.2010.12.009 Lee, C. K., Song, H. J., Bendle, L. J., Kim, M. J., & Han, H. (2012). The impact of non-phar-
maceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior. Tourism Management, 33(1), 89–99. https://doi.org/10.1016/j. tourman.2011.02.006
Li, J., Nguyen, T. H. H., & Coca-Stefaniak, J. A. (2021). Coronavirus impacts on post-pandem- ic planned travel behaviours. Annals of Tourism Research, Volume 86, Elsevier https://doi. org/10.1016%2Fj.annals.2020.102964
Miller, G. A., & Ritchie, B. W. (2003). A farming crisis or a tourism disaster? An analysis of the foot and mouth disease in the UK. Current Issues in Tourism, 6(2), 150–171. https://doi. org/10.1080/13683500308667949
Muhi, B., Tadić, J., & Mihajlović, M. (2023). Upravljački izazovi u turizmu Vojvodine izazvani globalnom pandemijom, Univerzitet Educons.
Muhi, B., & Vemić Đurković, J. (2020). Analysis of health tourism in the Republic of Serbia and the Czech Republic, 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 227-240. https://doi.org/10.31410/ tmt.2020.227
NALED. (2020). Effects of economic measures to mitigate the negative consequences of Cov- id-19 on the economy, https://naled.rs/htdocs/Files/06812/Analiza_efekata_ekonomskih_ mera_COVID-19.pdf
NBS. (2022). Serbia's balance of payments: Tourism by country 2007-2021, https://nbs.rs/en/
drugi-nivo-navigacije/statistika/platni_bilans/
NBS. (2022a). Republic of Serbia: Tourism, June 2022, https://www.nbs.rs
Radivojević, A. (2020). Turistički sektor u Republici Srbiji tokom trajanja pandemije. Kvartal- ni monitor, Faculty of Economics, University of Belgrade, (Fondacija za razvoj ekonom- ske nauke), Belgrade.
Ritchie, B. W., & Jiang, Y. (2019). A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management. Annals of Tourism Research, 79, 102812. https://doi. org/10.1016/j.annals.2019.102812
Spalević, Z., & Ilić, M. (2022). Online Tools for Tourism Recovery – IT Perspectives, Legal, Economic and Management Aspects, 6th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 457-470. https://doi. org/10.31410/tmt.2021-2022.457
Statistical Office of the Republic of Serbia. (2022). Trends, II quarter, https://publikacije.stat. gov.rs/G2022/Pdf/G20228003.pdf
Uğur, N. G., & Akbıyık, A. (2020). Impacts of COVID-19 on global tourism industry: A cross-regional comparison. Tourism Management Perspectives, 36, 100744. https://doi. org/10.1016/j.tmp.2020.100744
UNWTO.(2022).WorldTourismBarometer,https://www.unwto.org/news/international-tourism- back-to-60-of-pre-pandemic-levels-in-january-july-2022
WHO. (2020). https://www.who.int/emergencies/diseases/novel-coronavirus-2019
Yan, H., Haixiang Wei, H., & Wei, M. (2021). Exploring Tourism Recovery in the Post-COV- ID-19 Period: An Evolutionary Game Theory Approach, Sustainability 13(16), https://doi. org/10.3390/su13169162
Yang, Y., Zhang, H., & Chen, X. (2020). Coronavirus pandemic and tourism: Dynamic stochas- tic general equilibrium modeling of infectious disease outbreak. Annals of Tourism Re- search, 83, 102913. https://doi.org/10.1016/j.annals.2020.102913
Zenker, S., & Kock, F. (2020). The coronavirus pandemic - A critical discussion of a tour- ism research agenda. Tourism Management, 81, 104164. https://doi.org/10.1016/j. tourman.2020.104164
Zhang, G. (2004). Public crisis management and government responsibility—A case study of SARS epidemic management. Management World Vol. 12, 42–50.
Zhang, H., Song, H., Wen, L., & Liu, C. (2021). Forecasting tourism recovery amid COVID-19.
Annals of Tourism Research, 87, 103149. https://doi.org/10.1016/j.annals.2021.103149
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