Is Moldovan Tourism Well-Equipped to Overcome the Pandemic? The Key Role of Emerging Technologies
Marc Pilkington - Université de Bourgogne, Laboratoire d'Economie de Dijon (LEDI), 2 boulevard Gabriel, BP 26611, 21066
DIJON cedex, France
DOI: https://doi.org/10.31410/tmt.2022-2023.227
Marc Pilkington - Université de Bourgogne, Laboratoire d'Economie de Dijon (LEDI), 2 boulevard Gabriel, BP 26611, 21066
DIJON cedex, France
DOI: https://doi.org/10.31410/tmt.2022-2023.227
7th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2022/2023, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-56-1 ; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: This chapter examines the impact of the coronavirus pandemic on the tourism sector in the Republic of Moldova, a poorly researched, yet promising, post-soviet country sandwiched between Romania and Ukraine. A SWOT analysis is presented in the first part, suggesting promising strategic orientations for the sector. Secondly, we assess the impact of the pandemic both in the short and medium run. Drawing on emerging technologies, such as blockchain, virtual reality, and artificial intelligence, some innovative digital solutions are sketched out, in order to enhance tourism attractiveness in a post-COVID-19 world.
Keywords: Republic of Moldova; Tourism; Crisis management; Post-COVID-19
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Keywords: Republic of Moldova; Tourism; Crisis management; Post-COVID-19
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