Ownership and Organizational Solutions for Spas and Preservation of Health Tourism
Ljiljana Rajnović - Institute of Agricultural Economics, Belgrade, Volgina 15, Serbia
Snežana Cico - Institute of Agricultural Economics, Belgrade, Volgina 15, Serbia
DOI: https://doi.org/10.31410/tmt.2022-2023.335
Ljiljana Rajnović - Institute of Agricultural Economics, Belgrade, Volgina 15, Serbia
Snežana Cico - Institute of Agricultural Economics, Belgrade, Volgina 15, Serbia
DOI: https://doi.org/10.31410/tmt.2022-2023.335
7th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2022/2023, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia; ISSN 2683-5673, ISBN 978-86-80194-56-1 ; Editors: Vuk Bevanda, associate professor, Faculty of Social Sciences, Belgrade, Serbia; Snežana Štetić, full time professor, The College of Tourism, Belgrade, Serbia, Printed by: SKRIPTA International, Belgrade
Abstract: This work aims to show the possibilities of organizing spas in the Republic of Serbia, bearing in mind the current privatization, the status and treatment of spas as goods of general interest and the importance of recognizing an adequate ownership solution in the future business of spas in Serbia. The authors consider world experiences, possible models of privatization and the impact on the function of spas, especially the extremely developed health segment - balneology, and of course, the preservation of natural healing resources, but also other possible contractual and ownership models of performing spa activities. In researching the period from 2012 to 2020, the au- thors found that privatization potentially improves the standards of spa infra- structure and increases the tourism potential of spas, but in some transition countries, the process has resulted in limiting the therapeutic potential of spas and reducing the state's ability to implement health policy. The authors rec- ommend ensuring that spaactivities are carried outbyasafe shareholder, ap- plying clear acceptance criteria, as well as to provide legal guarantees for ac- cess to spa services that are financed from public funds.
Keywords: Spa; Spa Tourism; Balneology; Spa and Wellness; Good of general interest; Privatization of Spas
REFERENCES
Bukvić, R., & Rajnović, LJ. (2020). Enterprise management and shareholder interest: the con- cept of maximizing market value, Greater Eurasia: Development of security cooperation, Institute of Scientific Information and Social Sciences of the Russian Academy of Scienc- es and the Free Economic Society of Russia, Moscow, ISBN: 978-5-248-00956-5; BBK 66.4(051), 66.75 (2 Ros), p. 283 – 290. http://inion.ru/site/assets/files/5226/bolshaia_evra- ziia_2020-3-1.pdf
Cater, E. (2014). Ecotourism: Theory and Practice. A Companion to Tourism, 484-497. https:// doi.org/10.1002/9780470752272.ch39
Ciurea, C., & Filip, F. G. (2015). Validation of a Business Model for Cultural Heritage In- stitutions. Informatica Economică, 20(2/2015), p.46–56. https://doi.org/10.12948/ issn14531305/19.2.2015.05
Dodds, R., & Butler, R. (2019). Overtourism, Issues, Realities and Solutions (De Gruyter Stud- ies in Tourism), De Gruyter Oldenbourg, Berlin, Germany.
ESPA. (2020). https://www.europeanspas.eu/en/members/serbia
Fontanari, M., & Kern, A. (2003). The "Comparative Analysis of Spas" — An instrument for the re-positioning of spas in the context of competition in spa and health tourism. Tourism Review, 58(3), 20-28. https://doi.org/10.1108/eb058413
Gavrilović, LJ. (2009). Spa tourism, Authorized script, Faculty of Geography, University of Bel- grade, Belgrade (in Serbian: Banjski turizam, Autorizovana skripta, Geografski fakultet, Univerzitet u Beogradu, Beograd).
How to Germany. (2020). https://www.howtogermany.com/pages/spas/html
International Spa Association. (n.d.). Types of Spas, Retrieved December 25, 2019, from https:// experienceispa.com/resources/spa-goers
Law on Obligations of the SFRY. (1978). Official Gazette of the SFRY, No. 29/78, 39/85, 45/89
- decision of the Constitutional Court of Yugoslavia and 57/89, "Official Gazette SRJ", no.31/93 and "Official Gazette SCG", No. 1/2003 - Constitutional Charter (in Serbian: Zakon o obligacionim odnosima, "Sl. list SFRJ", br. 29/78, 39/85, 45/89 - odluka USJ i 57/89, "Sl. list SRJ", br. 31/93 i "Sl. list SCG", br. 1/2003 - Ustavna povelja).
Law on Public-Private Partnerships and Concessions of the Republic of Serbia. (2011). Official Gazette RS, no. 88/2011, 15/2016 and 104/2016 (in Serbian: Zakon o javno – privatnom partnerstvu i koncesijama RS, Službeni glasnik RS, br. 88/2011, 15/2016 i 104/2016).
Law on Spas of the Republic of Serbia. (1992). Official Gazette of the Republic of Serbia, no. 80/92 and 67/93 (in Serbian: Zakon o banjama Republike Srbije, Službeni glasnik RS, br. 80/92 i 67/93).
Maćejka, M. (2003). Climate and its health significance in Serbian spas, Serbian Geographical Society, Belgrade (in Serbian: Maćejka, M. (2003). Klima i njen zdravstveni značaj u ban- jama Srbije, Srpsko geografsko društvo, Beograd).
Momčilović, P. (2019). Privatizacija banja – otuđivanje javnih dobara i mogućnosti lečenja, https:// www.masina.rs/privatizacija-banja-otudivanje-javnih-dobara-i-mogucnosti-lecenja/
OECD. (2014). OECD Studies on Tourism, Tourism and the Creative Economy. In OECD Stud-
ies on Tourism; OECD Publishing: Paris, France, p. 25.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. A Handbook for Visionar- ies, Game Changers and Challengers; John Wiley & Sons: Hoboken, New York, USA, p. 190.
Rajnović, L., Cico, S., & Brljak, Z. (2020). Restitution of agricultural land in Serbia: Com- parative legal aspects. Ekonomika poljoprivrede, 67(4), 1353-1366. https://doi.org/10.5937/ ekoPolj2004353R
Rajnović, LJ., (2021). Contracts in the economy with a focus on external influences on the con- tractual relationship, Institute for Agricultural Economics Belgrade, ISBN 978-86-6269- 106-4: eISBN 978-86-6269-107-1 (in Serbian: Rajnović, Lj., (2021). Ugovori u privredi sa osvrtom na eksterne uticaje na ugovorni odnos, Institut za ekonomiku poljoprivrede, Be- ograd, ISBN 978-86-6269-106-4: eISBN 978-86-6269-107-1.
Stanković, M. S. (2009). Spas of Serbia, Institute for Textbooks, Belgrade (in Serbian: Stank-
ović, M. S. (2009). Banje Srbije, Zavod za udžbenike, Beograd).
Szromek, A. R., Romaniuk, P., & Hadzik, A. (2016). The privatization of spa companies in Po- land - An evaluation of policy assumptions and implementation. Health Policy, 120(4), 362-368. https://doi.org/10.1016/j.healthpol.2016.02.011
UBAS. (2020). https://ubas.org.rs/sr/
Keywords: Spa; Spa Tourism; Balneology; Spa and Wellness; Good of general interest; Privatization of Spas
REFERENCES
Bukvić, R., & Rajnović, LJ. (2020). Enterprise management and shareholder interest: the con- cept of maximizing market value, Greater Eurasia: Development of security cooperation, Institute of Scientific Information and Social Sciences of the Russian Academy of Scienc- es and the Free Economic Society of Russia, Moscow, ISBN: 978-5-248-00956-5; BBK 66.4(051), 66.75 (2 Ros), p. 283 – 290. http://inion.ru/site/assets/files/5226/bolshaia_evra- ziia_2020-3-1.pdf
Cater, E. (2014). Ecotourism: Theory and Practice. A Companion to Tourism, 484-497. https:// doi.org/10.1002/9780470752272.ch39
Ciurea, C., & Filip, F. G. (2015). Validation of a Business Model for Cultural Heritage In- stitutions. Informatica Economică, 20(2/2015), p.46–56. https://doi.org/10.12948/ issn14531305/19.2.2015.05
Dodds, R., & Butler, R. (2019). Overtourism, Issues, Realities and Solutions (De Gruyter Stud- ies in Tourism), De Gruyter Oldenbourg, Berlin, Germany.
ESPA. (2020). https://www.europeanspas.eu/en/members/serbia
Fontanari, M., & Kern, A. (2003). The "Comparative Analysis of Spas" — An instrument for the re-positioning of spas in the context of competition in spa and health tourism. Tourism Review, 58(3), 20-28. https://doi.org/10.1108/eb058413
Gavrilović, LJ. (2009). Spa tourism, Authorized script, Faculty of Geography, University of Bel- grade, Belgrade (in Serbian: Banjski turizam, Autorizovana skripta, Geografski fakultet, Univerzitet u Beogradu, Beograd).
How to Germany. (2020). https://www.howtogermany.com/pages/spas/html
International Spa Association. (n.d.). Types of Spas, Retrieved December 25, 2019, from https:// experienceispa.com/resources/spa-goers
Law on Obligations of the SFRY. (1978). Official Gazette of the SFRY, No. 29/78, 39/85, 45/89
- decision of the Constitutional Court of Yugoslavia and 57/89, "Official Gazette SRJ", no.31/93 and "Official Gazette SCG", No. 1/2003 - Constitutional Charter (in Serbian: Zakon o obligacionim odnosima, "Sl. list SFRJ", br. 29/78, 39/85, 45/89 - odluka USJ i 57/89, "Sl. list SRJ", br. 31/93 i "Sl. list SCG", br. 1/2003 - Ustavna povelja).
Law on Public-Private Partnerships and Concessions of the Republic of Serbia. (2011). Official Gazette RS, no. 88/2011, 15/2016 and 104/2016 (in Serbian: Zakon o javno – privatnom partnerstvu i koncesijama RS, Službeni glasnik RS, br. 88/2011, 15/2016 i 104/2016).
Law on Spas of the Republic of Serbia. (1992). Official Gazette of the Republic of Serbia, no. 80/92 and 67/93 (in Serbian: Zakon o banjama Republike Srbije, Službeni glasnik RS, br. 80/92 i 67/93).
Maćejka, M. (2003). Climate and its health significance in Serbian spas, Serbian Geographical Society, Belgrade (in Serbian: Maćejka, M. (2003). Klima i njen zdravstveni značaj u ban- jama Srbije, Srpsko geografsko društvo, Beograd).
Momčilović, P. (2019). Privatizacija banja – otuđivanje javnih dobara i mogućnosti lečenja, https:// www.masina.rs/privatizacija-banja-otudivanje-javnih-dobara-i-mogucnosti-lecenja/
OECD. (2014). OECD Studies on Tourism, Tourism and the Creative Economy. In OECD Stud-
ies on Tourism; OECD Publishing: Paris, France, p. 25.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. A Handbook for Visionar- ies, Game Changers and Challengers; John Wiley & Sons: Hoboken, New York, USA, p. 190.
Rajnović, L., Cico, S., & Brljak, Z. (2020). Restitution of agricultural land in Serbia: Com- parative legal aspects. Ekonomika poljoprivrede, 67(4), 1353-1366. https://doi.org/10.5937/ ekoPolj2004353R
Rajnović, LJ., (2021). Contracts in the economy with a focus on external influences on the con- tractual relationship, Institute for Agricultural Economics Belgrade, ISBN 978-86-6269- 106-4: eISBN 978-86-6269-107-1 (in Serbian: Rajnović, Lj., (2021). Ugovori u privredi sa osvrtom na eksterne uticaje na ugovorni odnos, Institut za ekonomiku poljoprivrede, Be- ograd, ISBN 978-86-6269-106-4: eISBN 978-86-6269-107-1.
Stanković, M. S. (2009). Spas of Serbia, Institute for Textbooks, Belgrade (in Serbian: Stank-
ović, M. S. (2009). Banje Srbije, Zavod za udžbenike, Beograd).
Szromek, A. R., Romaniuk, P., & Hadzik, A. (2016). The privatization of spa companies in Po- land - An evaluation of policy assumptions and implementation. Health Policy, 120(4), 362-368. https://doi.org/10.1016/j.healthpol.2016.02.011
UBAS. (2020). https://ubas.org.rs/sr/
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